Train2Game news: High console prices are why consumers are turning to free-to-play

Train2Game students will be aware of the rise of free-to-play titles, and according to one industry observer, the success of that model is due to the high price of console games.

“It removes the risk from the consumer,” CEO of mobile company Addmired Gabriel Leydon told 2012 D.I.C.E summit in Las Vegas about free-to-play.

“The consumer pays nothing to try out the game. I want the consumer to play for months without paying. Good free to play encourages players to stay and that’s where the longevity is, because the risk of an online pass, consoles that can’t play used games, DLC and all this stuff, after I’ve paid $70; why would do I do that? I can play lots of great games that are free.” he said.

“Free-to-play is the MP3 of the video game industry and it will destroy all business models and it removes the risk for the consumer,” Leydon added.

Rock Hippo Productions, publishers of free-to-play multiplayer combat title Brawl Busters recently told The Train2Game Blog that the free-to-play model allows games to reach a bigger audience.

“As you know, the free-to-play market is having a big impact right now, and there’s a good reason for that. We’re able to reach a much larger audience for our games and the players can decide how much their experience is worth.” Rock Hippo’s Flavio Caracas told The Train2Game Blog.

Read the full Train2Game Blog Brawl Busters interview here.

MMOs including Lord of the Rings Online, Dungeons and Dragons Online, Star Trek Online and, as reported by The Train2Game Blog, even Everquest are among those which have switched to a free-to-play model, each with a varying degree of success.

For the latest news about the trend of free-to-play, keep reading The Train2Game Blog.

So Train2Game, do you agree with Leydon? Are the high prices of games the reason why free-to-play is becoming more popular?

Leave your comments here on The Train2Game Blog, or on the Train2Game forum.

[Source: GI.biz]

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