Fan feedback is one of the greatest assets available to game developers. That’s according to Valve co-founder and managing director Gabe Newell in an interview with Seven Day Cooldown.
“What I think is best for the industry is that games developers used to be very far away from their customers,” said Newell.
“Nowadays you can have a game developer talking to a customer while they’re playing a game and fix an issue, or improve the experience, and do that in a matter of hours, if not minutes.”
Game developers often use beta tests to get fan feedback ahead of full game releases.
The Valve co-founder said fan-feedback about video games provides better opportunities to make customers happy than it does feedback about films.
“Steven Spielberg is pretty much screwed. By the time he gets feedback on his movie, it’s too late. He’s done. Everything he could do to make customers happy, he’s lost that opportunity by the time he can get reactions from his customers.”
“The closer developers are to their customers, and the more the line blurs between both, that gives us a gigantic advantage over any other entertainment field.” Newell added.
Listen to the full Gabe Newell interview on the Seven Day Cooldown podcast.
Train2Game students can get some great advice from Gabe Newell about being successful by focusing on your customers here on The Train2Game Blog. You can also get a fantastic insight to life at Valve thanks to the recently published online employee handbook
What are your thoughts on Newell’s comments about fan feedback? Is getting more and more important in game development?
Leave your comments here on The Train2Game Blog, or on the Train2Game forum.