Train2Game News In app purchases for charity


Multiple leading developers will be donating all money generated by microtransactions to charity for the next two weeks.

The initiative is part of the Apps for Red drive, which is supporting Product Red, the organisation founded by U2 vocalist Bono and activist Bobby Shriver. The money raised will go to the Global Fund fighting HIV, AIDS, tuberculosis and malaria in Africa.

Many of the mobile games involved have rebranded to highlight the campaign, with the money spent on any in-app purchases going straight to charity, reports Polygon.

Slogans supporting the movement include Angry Birds’ “Fling Birds. Save Lives” and Clash of Clans’ “Raid Friends. Save Lives”. Monument Valley has even released a brand new chapter named Ida’s (Red) Dream to help raise money.

The games involved include:

    Angry Birds
    Bubble Witch 2 Saga
    Clash of Clans
    CSR Racing
    Cut the Rope 2
    Despicable Me: Minion Rush
    Farmville 2: Country Escape
    FIFA 15: Ultimate Team
    Frozen Free Fall
    Kim Kardashian: Hollywood
    Monument Valley
    Puzzle & Dragons
    Rayman Fiesta Run
    The Sims FreePlay

Source: Develop