Free-to-play is as good thing for game developers and consumers, because it allows both to try out a wider variety of things. That’s the view of Valve Director of Business Development Jason Holtman
“The neat thing about our industry now is you’re going to have all of those things happen and customers will have, not choices among them as if, like, I’m a free-to-play player and therefore I don’t play games like Counter-Strike and Skyrim and Minecraft. That’s not true.” he told Eurogamer in an interview at Develop Conference 2012.
“Everybody plays all of those. People play their RPGs. They play social games. They play F2P games. That’s what’s exciting about it. They don’t have to replace each other. It’s making a new, different thing for talented folks to explore.” Holtman added.
The huge interview is definitely worth reading, giving readers a massive insight into the business behind Steam and life at Valve. Read it over on Eurogamer.
There’s more on the growing trend of free-to-play here on The Train2Game Blog, while be sure to keep reading for the latest news from Valve.
What are your thoughts on free-to-play? Do you agree with Valve in it offers more avenues for exploration?
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