Train2Game news: Modern Warfare 3 becomes biggest entertainment launch ever

Train2Game blog readers are among the many who’ve rushed out to buy Call of Duty: Modern Warfare 3, which according to Activision makes the launch bigger than Lord of the Rings and Star Wars.

Call of Duty: Modern Warfare 3 sold more than 6.5 million units in North America and the United Kingdom alone in its first 24 hours on sale, breaking the previous records set by Call of Duty: Modern Warfare 2 and Call of Duty: Black Ops

“We believe the launch of Call of Duty: Modern Warfare 3 is the biggest entertainment launch of all time in any medium, and we achieved this record with sales from only two territories,” said Activision Blizzard CEO Bobby Kotick.

“Other than Call of Duty, there has never been another entertainment franchise that has set opening day records three years in a row. Life-to-date sales for the Call of Duty franchise exceed worldwide theatrical box office for “Star Wars” and “Lord of the Rings,” two of the most successful entertainment franchises of all time.”

“Call of Duty is more than a game. It’s become a major part of the pop cultural landscape.” added Activision publishing CEO Eric Hirshberg

“It is a game that core enthusiasts love, but that also consistently draws new people into the medium. It is the most intense, adrenaline pumping entertainment experience anywhere. I would like to thank our incredible teams at Infinity Ward and Sledgehammer Games for making a brilliant game. But most of all, I would like to thank our millions of passionate fans worldwide. We made this game for you.” he said.

See more about Call of Duty: Modern Warfare 3 here on the Train2Game blog.

So Train2Game, what are your thoughts on the record breaking success of Call of Duty: Modern Warfare 3? What does it say about the games industry?

Leave your comments here on the Train2Game blog, or on the Train2Game forum.

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