Train2Game news: Codemasters launch Codemasters Racing publishing label

British developer Codemasters has launched a new publishing label, Codemasters Racing, to provide “razor focus” on their racing franchises. The first game to be released under the Codemasters Racing name will be DiRT Showdown on Friday 25th May.

Other franchises that’ll be represented by the new label include official Formula 1 titles and the GRID series. Codemasters say it “will become a symbol of quality for racing gamers.”

“We have kept our reputation for delivering best-in-class racing games, and best-in-class racing games is now our razor focus going forward.” Codemasters chief of communications chief Rich Eddy told MCV.

“In racing, we are No.2 in Europe and that’s not good enough. We want to take racing games across multiple platforms and genres. So that players can play anytime, anywhere and on any device.

“Racing is our DNA, it is our heritage, it is our specialisation and it is our absolute focus going forward.” he concluded.

“To clarify Codemasters (as a name) is not “dead”, it remains the name of the company. We just have a new label called Codemasters Racing.” added Communications Manager Andy Gray on Twitter.

Codemasters have also announced a new service called RaceNet, a free extension for their games that will letplayers will be able to track their races, rewards and rivals. RaceNet will launch in BETA alongside the DiRT Showdown Demo on Tuesday 1st May.

There’s more Codemasters news on The Train2Game Blog, including last year’s interview with F1 2011 Chief Game Designer Steve Hood

So Train2Game, what are your thoughts on Codemasters new label? Is a focus on racing games a good move for them?

Leave your comments here on The Train2Game Blog, or on the Train2Game forum.

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