Over 20 million Call of Duty map packs have been sold since the franchise began in 2003. Six map packs have been released by Activision so far, with one for Call of Duty 4, three for World at War and two for Modern Warfare 2.
The most recent downloadable content came in the form of this years Stimulus and Resurgence packages, both sold very well despite many feeling the asking price of over £10 was far too expensive for a handful of maps. However, everyone’s favourite Activision CEO Bobby Kotick is obviously pleased with the success of the games:
“The Call of Duty franchise is unique in the world of entertainment and delivers one of the best multiplayer experiences ever”
“We are thrilled to deliver to fans exciting and engaging content that has the intensity they have come to expect from the franchise.”
Activision say that Call of Duty is the number one best-selling first person shooter franchise in both the USA and Europe, with Chart-Track, GfK and NPD group figures showing that sales indicate this to be true.
Of course, Call of Duty: Modern Warfare 2 had one of the biggest first weeks in entertainment history and has no doubt had a massive hand in the success of the franchise. The fact that the smash sequel has only been out of the UK top ten since it was released in November is testament to its triumph.
Despite the massive achievements of the Call of Duty titles, Bobby Kotick still thinks there is more money to be made from them. Last month he told the Wall Street Journal that if he could change one thing about Activision, it’d be to charge a subscription to play Call of Duty online. Rumours of a future pay as you play Call of Duty have been roaming the internet ever since.
So Train2Game students, what do you think about the Call of Duty map packs? Are they a testament to the success of the game? Or just evidence of an exercise in corporate money making? Would you charge for extra content in future? And is Modern Warfare 2 really one of the best multiplayer games?
As usual, leave your thoughts here or on the Train2Game forum.