Halo: Reach has become the most successful entertainment launch of the year, according to Microsoft. The company say that the Xbox 360 exclusive Halo: Reach made $200 million in just its first day on sale.
Microsoft say that the launch of Halo: Reach eclipsed the whole three-day opening weekends this years biggest films including Toy Story 3 and Iron Man 2.
Meanwhile, Chart Track have released figures that show Halo: Reach sold 330,000 copies here in the UK during its first day on sale. That already makes Halo: Reach number ten in the list of all-time best-ever weekly sales for an individual title in the UK, and of course there’s still six more days to add to the stats.
Of course, Microsoft will have expected Halo: Reach to be a massive success, giving the popularity of the Xbox 360 exclusive series, and the sheer amount of marketing behind it.
Whatever the reason behind the success of Halo: Reach, it’s good news for the games industry which has seen the market slump to pre-Nintendo Wii levels.
UKIE Director General Michael Rawlinson has therefore praised the Halo: Reach sales numbers:
This is excellent news for the video games and interactive entertainment industry, demonstrating how games sales continue to increase despite difficult economic circumstances.
“With one in every three people classifying themselves as gamers, and with over half of UK households containing at least one video games console, the UK video games market is in great shape for the future.”
So Train2Game, what do you think of the success of Halo: Reach? Is it well deserved? Will Halo: Reach hold onto the title of biggest entertainment launch of the year? Or will a certain Call of Duty: Black Ops’ be the new champion after its release on November 9th?
You can leave your thoughts about Halo: Reach here on the Train2Game blog, or on the Train2Game forum.