Call of Duty: Black Ops has shattered n the record for day one sales in the UK, and by a long, long way too. MCV report that day one sales of Call of Duty: Black Ops in the UK were 14% higher than that of its predecessor, Call of Duty: Modern Warfare 2.
While 14% more units of the game were sold, Call of Duty: Black Ops made Activision an extra 22% in sales. Overall, 1.4 million copies of Call of Duty: Black Ops were sold in the UK on November 9th, making £58 million in revenue.
This of course means that Call of Duty: Black Ops is bound to be number one in next weeks UK Chart!
The news of Call of Duty: Black Ops record breaking achievements in the UK comes after Activision hailed the release as the biggest entertainment launch in history. The publishing giant say that 5.6 million copies of Call of Duty: Black Ops have been sold in the USA and UK, compared to Modern Warfare 2’s 4.7 million copies.
Activision CEO Bobby Kotick is of course pleased with the success of Call of Duty: Black Ops
“There has never been another entertainment franchise that has set opening day records for two consecutive years and we are on track to outperform last year’s five-day global sales record of $550 million,”
“The game’s success underscores the pop culture appeal of the brand. Call of Duty: Black Ops is the finest game that Treyarch has ever made and raises the bar for online gameplay by delivering the deepest and most intense Call of Duty experience yet. The Call of Duty franchise has over 25 million players around the world that are engaged in billions of hours of online gameplay, and we are committed to supporting them with new content and features on a more frequent and regular basis.”
Call of Duty: Black Ops generally received very positive review scores, while retailers have been trying to out do each other in order to encourage strong sales.
So Train2Game, what are your thoughts on the success of Call of Duty: Black Ops? Is the game well deserving of its massive sales, or has the success of Call of Duty: Black Ops just been down to a massive hype campaign by Activision? Or perhaps it’s a combination of the two?
You can leave your thoughts on Call of Duty: Black Ops here on the Train2Game blog, or on the Train2Game forum.