Almost 70% of internet users play casual games

Train2Game Games Survey blog image

Almost 70% of the UK’s online population now use the internet or mobile phones to play games. The good news for Train2Game students – who may look to develop casual games in future – comes from the Newzoo National Gamers Survey 2010 of US and key EU markets.

The number of people playing on social networks, mobile devices or dedicated casual game websites has grown to 67% of the online population in the US and UK.The report says:

On average, online casual game destinations, such as RealGames/Zylom, and reach two-thirds of this audience. As these players extend their games offering to social networks and mobile devices, they find themselves servicing the majority of the nations’ online population and 73% (Germany) to 88% (US) of all gamers. Overlap between platforms is considerable, illustrated by the fact that 46 million Americans – or 33% of all casual gamers – play games on all three platforms.
Graphs on US, UK, Germany, France, Netherlands and Belgium are available at

Peter Warman, Newzoo MD adds

It is clear from our data that there is no such thing as “the typical casual gamer”, as almost everyone plays a casual game at least now and again, including people playing World of Warcraft or Call of Duty Black Ops. As games become a more integrated part of people’s lives, there is a place and time for every type of game, regardless of platform”.

The Newzoo survey comes less than a month after the Social Gaming Smart Pack from Econsultancy revealed one fifth of all consumers play social media games. You can read about the report here on the Train2Game blog.

With more and more reports suggesting social media and casual gaming is on the rise, a small team of Train2Game students who produce a good game could potentially find that takes off thanks to how relatively simple it now is to distribute a product online.

The massive success of casual game Angry Birds has seen merchandise based on the game appear in stores around the world. While the ever increasing recognition of social media gaming has seen it become part of BAFTA. (See the Thoughts of Train2Game blog for more information)

So Train2Game, what are your thoughts on yet another survey reporting an increase in casual gaming? Are you starting to think this might be a market you want to develop games for? And how big do you think it can get?

As usual, you can leave your thoughts here on the Train2Game blog, or on the Train2Game forum. Alternatively leave us a comment on the Train2Game Twitter.

[Source: Newzoo]

Train2Game, in association with DR Studios and the University of Bedfordshire, will be holding a Game Jam at the end of March. For more information, see this Train2Game blog post or the Train2Game Game Jam Facebook page. Alternatively, keep an eye on the Train2Game Game Jam Twitter account.

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