Battlefield: Bad Company 2 proved to be popular on the Train2Game forum, but EA believe Battlefield 3 could be even more popular. The publisher believes Battlefield 3 will be the best game released this year, but also admits it isn’t the current market leader.
“I’ve made no excuse for the reality that I want market leadership in the first-person shooter business.” EA CEO John Riccitiello said while speaking at the Goldman Sachs Technology and Internet Conference
“In many ways I feel that we created the first mass market first-person shooter with Medal of Honor and unfortunately with the transition to the PS3 era we lost that. We’re after it now.”
“There’s a great thing about an annual franchise, whether it’s us or our competition; when you’ve got that annual franchise it’s a meal ticket, it can generate a great deal of income.
“One of the problems with an annual franchise is you don’t take the time to reengineer the underlying codebase so that it’s as ‘next-generation’ as it can be,” he added.
“We think there’s a window of opportunity here. We’ve been investing for three years to build Battlefield 3. I think it will stand up as the best product in the industry this year… and we’re going dead at ’em.”
Of course, Battlefield’s biggest rival in the in the FPS Genre is a certain Call of Duty series. Black Ops was the UK’sbest selling game in 2010, compared to Battlefield: Bad Company 2 which was No. 10. Both of the franchises are nominated for Multiplayer and Use of Audio awards at the GAME British Academy Video Game Awards
Battlefield 3 is scheduled for release towards the end of the year and will feature a new engine and 64 person multiplayer on PC while consoles will support up to 24 players.
So Train2Game, do you think EA can make Battlefield 3 the best game of 2011? Will it be better than the next Call of Duty? Or do you believe that the best game of the year won’t be a first person shooter?
As usual, you can leave your comments here on the Train2Game blog, or on the Train2Game forum. Alternatively you can let us know your thoughts via the Train2Game Facebook page, or the Train2Game Twitter account.
Train2Game, in association with DR Studios and the University of Bedfordshire, will be holding a Game Jam at the end of March. For more information, see the official Train2Game Game Jam website or the Train2Game Game Jam Facebook page. Alternatively, keep an eye on the Train2Game Game Jam Twitter account.