While some publishers – which as the Train2Game blog previously reported includes EA – believe digital is the future of the industry, Activision don’t agree.  They believe traditional retail still has a huge part to play in selling games.

“Retail is going to play a critically important role in the future success of entertainment,” Activision CEO Bobby Kotick told CNBC.

“When you see people lined up at store before a launch, that in itself creates the popular cultural awareness,” he added.

“I don’t think the theatre experience you have in a store is going away anytime.”

Perhaps it’s not a coincidence that Kotick revealed that special editions of Call of Duty: Modern Warfare 3 will be available. The trailer for the next Call of Duty title was revealed last month, and can be seen on the Train2Game blog.

Activision are still hesitating to enter the social and mobile market, but see it as “an opportunity” said Kotick.

OnLive see mobiles as more than just an opportunity, with the Train2Game blog reporting earlier that their service will be available on them this year.

So Train2Game, do you…agree with Kotick? Is there still a strong future for traditional retail? Or will digital take over in the near future?

Leave your comments here on the Train2Game blog, or on the Train2Game forum

[Source: MCV]