Freemium ‘As Profitable As A Console Game’ say EA

As something that Train2Game students may get involved with in future, it’s interesting that Free-to-play games can be as profitable as regular console games. That’s according to EA Games label head Frank Gibeau

“We’re aggressively investing in things that are very low cost like free-to-play,” said. “The free-to-play group inside of EA Games is growing extremely fast – we’ve got 17 million users.” He told

“Frankly when they get to scale, have huge audiences, are very profitable, they’re not cannibalizing the main games and they actually reach markets that we’re not currently serving. With Need for Speed World, Russia and Brazil are number one and two – the Ukraine is in there too. I can’t sell packaged goods in those territories.”

The free to play Need for Speed World now has over 5 million registered users, with Micro-transactions providing the game’s income.

“But I’m reaching an audience with Need for Speed content. It’s an engine that’s not as advanced as Frostbite 2 but it’s certainly got great production values and great game designs, and it’s free-to-play with micro-transactions. It’s a very exciting time from our perspective because it’s not all about consoles. It’s about smartphones, tablets, free-to-play, browser, social,” added Gibeau.

The free-to-play model has already established itself as a successful mode for social media titles, as reported by the Train2Game blog earlier this week.

Train2Game students who want an in-depth look at how developing a free-to-play title could bring them success should see this previous post on the Train2Game blog

So Train2Game, do you think it’s possible for free-to-play titles to become as profitable as console games? Is it a development model you’d consider pursuing?

Leave your comments here on the Train2Game blog, or on the Train2Game forum.


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