Train2Game news: Free-to-play can “give your consumers a better experience”

Train2Game students will have noticed the increasing trend for developers to use a free-to-play model in games.

Dungeons and Dragons Online, Lord of the Rings Online and DC Universe Online are among a number of previously subscription based titles that have made a leap to free-to-play.

And in his latest column for Gamasutra, games industry analyst Nicholas Lovell argues that this free-to-play model is better both for both consumers and developers.

“By enabling free-to-play games that allow people to play cool games for free, forever and choose – flexibly, with no commitment – to spend a little money or a lot of money on things that they value in the game, I believe that you give your consumers a better experience and make more money than you would with subscriptions.” said Lovell, who has previously spoken to The Train2Game Blog about industry trends including the free-to-play model.

He also did a video interview with Train2Game at The Eurogamer Expo, which can be seen here.

Lovell added that the rise of free-to-play means Star Wars: The Old Republic will be the last big subscription based MMO.

“I think that Star Wars: The Old Republic will be the last, massive, subscription MMO because new models have been proven to be better business, especially for games with a niche audience.” he said.

Last week, the Train2Game Blog reported that Ubisoft believe their upcoming free-to-play title Ghost Recon online will be AAA quality.

For the latest news about industry trends, including free-to-play, keep reading The Train2Game Blog.

So Train2Game, what are your thoughts? Is free-to-play better for both game developers and consumers? Is it a model you’d use?

Leave your comments here on The Train2Game Blog, or on the Train2Game forum.

[Source: Gamasutra]

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