Train2Game news: “It’s time for our medium to grow up” says Ubisoft’s Jade Raymond

Train2Game students will have become familiar with blockbusters such as Call of Duty or FIFA dominating sales charts, and comments on the Train2Game Facebook page find this to be a real shame when games with a deeper narrative don’t get the attention they deserve.

However, those with that opinion aren’t alone, as Ubisoft Toronto boss and Splinter Cell producer Jade Raymond believes its time game designers stopped relying on simple stories, and really started to explore narrative.

“I really do feel it’s time for our medium to grow up,” she told CVG in an extensive interview.

“I think we don’t need to make the equivalent to a Michael Bay flick in order to sell five million copies. I think things can be exciting, have meaning and hit important topics, and I’m not the only one that thinks that.”

Raymond pointed to film and TV having success with productions that have deeper narratives.

“I think every other entertainment medium or art form does manage to have commercial success and have the viewers or audience think or be inspired. Games, I think, have even more potential than that given that on top of the narrative side we do have all of the gameplay mechanics and we create rule sets from scratch which can have any kind of meaning embedded in them.” she said.

“It’s not easy to do that, because it requires breaking our recipe and trying to find new recipes, but I think it’s an important thing for us to strive for.” The Ubisoft Toronto boss added, referring to her time as Assassin’s Creed producer.

Jade Raymond has previously offered advice on getting into the games industry, which you can see right here on The Train2Game Blog.

What are your thoughts on Raymond’s comments? Do you think the games industry needs to grow up?

Leave your comments here on The Train2Game Blog, or on the Train2Game forum.

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