Brazilian superstar Kaka will be the worldwide cover star of FIFA 11, while Manchester United’s Wayne Rooney also appears on the UK packaging. It’s the sixth year in a row the England forward has been FIFA’s man on the box.

However, it’s Real Madrid’s Kaka who’ll be EA’s centre-piece of global advertising, with the midfielder joining 16 other footballers in regional specific packaging. Kaka says he’s pleased to be joining other illustrious footballing superstars who’ve featured on previous FIFA front covers.

“I’ve always been a fan of EA SPORTS and especially the FIFA series.”

“Being on the FIFA 11 cover is a great honour for me since very few players have this opportunity, and there have been some great footballers featured on the cover of this truly amazing football game.”

“Reinvention of player authenticity”  is boasted as FIFA 11’s main new feature. The idea being that players will react more realistically like their real life counterparts with, for example, skilful midfielders touching the ball more often than centre backs when dribbling the ball.

It’ll also introduces new Pro Passing where pass accuracy is determined by a gamers’ ability on the control pad, and player skill, situation and urgency on the pitch.

FIFA 11 is released in the UK on October 1^st.

So, Train2Game what do you think of the FIFA 11 box art? Do you think someone else should have been on it? How important do you believe a cover illustration is when trying to promote games?

Have you thought about packaging for your games yet, and if so, how many times have you decided to change it?

As usual, leave your comments here, or discuss it on the Train2Game forum.