Nintendo President – ‘Slow sales due to lack of great software’

The lack of quality games – not the global recession – is the main reason behind slow software sales. That’s according to Nintendo President Saturo Iwata who was speaking in an interview with Venture Beat.

“I cannot say that the recession has no effect on the sales of video games. My belief is we should not blame the bad economy for the cause of slow sales of video games. The slow sales must be due to the lack of great software that everyone wants to buy. We have not shown off the great attractions of whatever we are selling. This is not the problem of Nintendo alone, but the entire video game industry”

There are some in the games industry, Activision with their 20 million Call of Duty: Modern Warfare 2 sales, who may not necessarily agree with the Nintendo President that the Market is slowing. Nevertheless, Mr Saturo believes the games industry – which includes Games Designers, Games Developers and Games Artists & Animators – needs to innovate in order to keep us, the consumers, interested.

“Something that is really fresh can make our industry grow. The important thing we have to tackle is making attractive games and marketing them well toward the end of this year. I think the whole industry should be more cautious about how we act and how the general public perceives us.”

Basically, Mr Saturo is warning that the games industry shouldn’t become boring and repetitive. Producing video games is a creative industry after all and the Train2Game students have already demonstrated that they’re full of ideas, and are even working on their own games.

However, there does appear to be a prevalent theme within the industry where some developers do make very creative and interesting games, but then churn out numerous –perhaps better looking – sequels. This may be repetitive, but developers with a successful product are seemingly less likely to take risks with new ones. The Nintendo President also touches upon this during the interview with Venture Beat:

“I think the whole industry should be more cautious about how we act and how the general public perceives us. In the past, the formula was to make the computer graphics more gorgeous. It used to fit the taste of the majority of the gaming audience, but it doesn’t work so well in this day and age. It’s more difficult for us to come up with something new and different and show people how different we are. The whole industry has to recognize that.”

“Looking at the product line-ups this year, these titles might have been big hits three years ago. But now this year, they are not selling that much. In other words, people get tired of games more quickly than they did before.”

Naturally, with the upcoming release of the Nintendo 3DS, Mr Saturo believes that it’ll be the introduction of 3D games that will galvanise the industry.

“When you look at our 3D games concept, we recognize it will not be eternally appealing. However, it’s not a shallow concept that can be forgotten as a momentary fad.”

The Nintendo 3DS will be available in all “Major Markets” by April 2011.

So what do you think of the Nintendo President’s comments? As usual leave your views here or on the Train2Game forum.

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