Nintendo President – ‘Slow sales due to lack of great software’

The lack of quality games – not the global recession – is the main reason behind slow software sales. That’s according to Nintendo President Saturo Iwata who was speaking in an interview with Venture Beat.

“I cannot say that the recession has no effect on the sales of video games. My belief is we should not blame the bad economy for the cause of slow sales of video games. The slow sales must be due to the lack of great software that everyone wants to buy. We have not shown off the great attractions of whatever we are selling. This is not the problem of Nintendo alone, but the entire video game industry”

There are some in the games industry, Activision with their 20 million Call of Duty: Modern Warfare 2 sales, who may not necessarily agree with the Nintendo President that the Market is slowing. Nevertheless, Mr Saturo believes the games industry – which includes Games Designers, Games Developers and Games Artists & Animators – needs to innovate in order to keep us, the consumers, interested.

“Something that is really fresh can make our industry grow. The important thing we have to tackle is making attractive games and marketing them well toward the end of this year. I think the whole industry should be more cautious about how we act and how the general public perceives us.”

Basically, Mr Saturo is warning that the games industry shouldn’t become boring and repetitive. Producing video games is a creative industry after all and the Train2Game students have already demonstrated that they’re full of ideas, and are even working on their own games.

However, there does appear to be a prevalent theme within the industry where some developers do make very creative and interesting games, but then churn out numerous –perhaps better looking – sequels. This may be repetitive, but developers with a successful product are seemingly less likely to take risks with new ones. The Nintendo President also touches upon this during the interview with Venture Beat:

“I think the whole industry should be more cautious about how we act and how the general public perceives us. In the past, the formula was to make the computer graphics more gorgeous. It used to fit the taste of the majority of the gaming audience, but it doesn’t work so well in this day and age. It’s more difficult for us to come up with something new and different and show people how different we are. The whole industry has to recognize that.”

“Looking at the product line-ups this year, these titles might have been big hits three years ago. But now this year, they are not selling that much. In other words, people get tired of games more quickly than they did before.”

Naturally, with the upcoming release of the Nintendo 3DS, Mr Saturo believes that it’ll be the introduction of 3D games that will galvanise the industry.

“When you look at our 3D games concept, we recognize it will not be eternally appealing. However, it’s not a shallow concept that can be forgotten as a momentary fad.”

The Nintendo 3DS will be available in all “Major Markets” by April 2011.

So what do you think of the Nintendo President’s comments? As usual leave your views here or on the Train2Game forum.

Ubisoft eye up 3D games

As recently as six months ago, not a lot of people had an interest in 3D television. Then, on December 17 2009 a certain film called Avatar was released and suddenly 3D became the next big thing in the world of looking at screens.

Now it seems most big films that are released come with an option of seeing them in 3D and now you can even watch football in 3D if your local is one of the handful of pubs that are equipped to do this. As of last month, 3D televisions are now available to the average consumer…if they have £1,799 to spare that is.

Of course, the games industry was never going to pass up this growing opportunity, and now Ubisoft chief executive officer Yves Guillemot predicts that between 15 and 20 per cent of Xbox 360 and PlayStation 3 games will support 3D in the next year. Ubisoft have already committed themselves to 3D with their release of Avatar: The Game which included optional 3D support. Other games including Batman: Arkham Asylum have had a 3D release, and even the upcoming 3DS will have a 3D function so it does indeed look like 3D will be the next ‘big thing’ Why, even just last week, Sony announced they’ll be releasing 3D patches for several PlayStation 3 games.

This makes the games industry an exciting place to be working right now and Train2Game student’s must be rubbing their hands with glee at all of the exciting gaming innovations, such as 3D,  they’ll be working on in the future. Perhaps one of them could go onto produce 4D games? Well, maybe …but the point is that the games industry is always changing, adapting and the prospect of entering it now as a Games Designer, Games Developer or Games Artist must be mouth-watering. Are you interested in going onto produce 3D games? Or would you rather stick to the conventional ‘2D’ versions?

Someone do me a favour though would you, and figure out a way to play 3D games without the need for the 3D glasses. I already have big enough spectacles of my own thanks.