Train2Game News Mabel Releases Song For Pokemon Compilation Album

Pokémon’s 25th anniversary celebration continues with today’s release of “Take It Home,” a new song from BRIT Award recipient Mabel, who recorded it exclusively for the upcoming P25 Music compilation album.

With an infectious beat and a bright, summery vibe, the song celebrates being the kind of friend that others can count on.

It was produced by Tommy Brown (Kanye West, Ariana Grande) and Mr. Franks (Ariana Grande, Justin Bieber).

Listen to “Take It Home” HERE. The compilation album, which will be released this autumn by Capitol Records, is part of a massive, yearlong music campaign from The Pokémon Company International in partnership with Universal Music Group.

The playful official video for “Take It Home” finds Mabel trying to unwind in her hotel room after a busy day. Flipping through the channels on the television, she’s delighted to find a Pokémon channel. Comforted by the beloved characters, she falls asleep. In her dream, she follows a Jigglypuff down a hallway, and together they explore the hotel, which has been transformed into a dark yet sparkling dreamworld. Mabel takes the stage, joined by a troupe of dancers, and a Pikachu makes a cameo. View the video, which was directed by Sophia Ray (Ella Eyre, Little Mix, Amber Mark) and shot at London’s iconic Savoy Hotel, HERE.

 “I’ve been a fan of Pokémon for years, so I jumped at the opportunity to join the P25 program,” Mabel said. “I had so much fun working with Pikachu and my all-time favourite Pokémon, Jigglypuff, for the ‘Take It Home’ video. I hope the fans love the song as much as I loved working on it to celebrate 25 years of Pokémon!”

Mabel’s incredible talent and pop sensibilities add a massive layer of fun to Pokémon’s P25 Music campaign celebrating 25 years of Pokémon,” said Colin Palmer, vice president of marketing for The Pokémon Company International. “Music fans are going to love ‘Take It Home,’ and Pokémon fans will be delighted to see a Jigglypuff, known for being a bubbly Pokémon who also loves to sing, featured in Mabel’s vibrant video. It’s a pitch-perfect collaborative match for our 25th anniversary celebration.”

Mabel is the latest artist to join the P25 Music program, taking her place alongside Katy Perry, who contributed the new original song “Electric,” as well as Post Malone, who put his own stamp on the Hootie & the Blowfish hit “Only Wanna Be with You,” and J Balvin. Mabel recently released her first new single of 2021, “Let Them Know,” a spirited anthem about projecting confidence even in times of trouble.

Fans can keep up with the latest news for P25 Music and more celebrations across the franchise on Pokémon’s 25th anniversary website at Pokemon.com/25. Pokémon 25: The Album can be pre-saved at https://CapitolRecords.lnk.to/saveP25PR/.

Pokémon and music fans are invited to join the conversation online with @Pokemon and #Pokemon25.

Train2Game News Pokémon Master Journeys The Series

Today, The Pokémon Company International announced the latest season of the iconic Pokémon animated series will premiere in select markets as early as summer—with more premieres coming to additional markets through the end of 2021.

The 24th season of the globally popular animation featuring the newest adventures of Ash Ketchum and his Pikachu will be titled “Pokémon Master Journeys: The Series.”

First-look screenshots and the official season synopsis were also revealed, providing fans of the franchise with another exciting way to celebrate 25 years of Pokémon during this special anniversary year.

“Pokémon Master Journeys: The Series” Synopsis:

It’s a big, big world, but you know where to find Ash and Goh—battling and catching Pokémon from Kanto to Galar!

With Pikachu, Cinderace, and their other Pokémon beside them, our heroes continue to travel all over the world to research Pokémon for Cerise Laboratory. Along the way, Ash climbs higher in the World Coronation Series rankings, and Goh adds more Pokémon to his Pokédex in his quest to catch Mew. Meanwhile, Chloe takes her first steps as a Pokémon Trainer when she meets a mysterious Eevee.

New friends, returning rivals, and exciting adventures await—as the journey continues!

Fans around the world can subscribe to the official Pokémon YouTube channel in anticipation for the upcoming global trailer reveal and stay tuned to their local broadcasters for series launch information in the coming weeks and months.

Train2Game News Pokémon GO Fest 2021

Trainers, Mark your calendars—Pokémon GO Fest will return this year as a two-day global event from July 17 to July 18, 2021!

Last year’s event featured the debut of a brand-new worldwide format that saw Trainers from around the globe working together to complete challenges, unlock rewards, and defeat Team GO Rocket.

From the launch of the Global Challenge Arena to the thrilling research that led us to Victini, Pokémon GO Fest 2020 was truly an event to remember!

What does this year’s event have in store?

Well, you’ll just have to wait and see!

2021 marks both the twenty-fifth anniversary of Pokémon and the fifth anniversary of Pokémon GO, so trust us when we say you won’t want to miss Pokémon GO Fest 2021! We can’t wait to celebrate another summer together.

Stay tuned for more details!

Please be aware of your surroundings and follow guidelines from local health authorities when playing Pokémon GO. Upcoming events are subject to change.

For the latest on in-game events and feature updates, be sure to check this help center article.

Train2Game Big Pokémon Announcements

Over the weekend, during a Pokémon Presents video presentation, Tsunekazu Ishihara—president and CEO of The Pokémon Company—announced Pokémon Brilliant Diamond, Pokémon Shining Pearl, and Pokémon Legends: Arceus—new video games coming to the blockbuster series that spans 25 years.

Pokémon Brilliant Diamond and Pokémon Shining Pearl will launch in late 2021, and Pokémon Legends: Arceus will launch in early 2022. All three games will be available exclusively on the Nintendo Switch™ system.

In 2006, Trainers were introduced to the Sinnoh region with the release of Pokémon Diamond and Pokémon Pearl on the Nintendo DS system. Players can once again visit the Sinnoh region in Pokémon Brilliant Diamond and Pokémon Shining Pearl, which are faithful remakes of two iconic Pokémon games. Pokémon Legends: Arceus will introduce fans to the Sinnoh region of old—before the existence of Pokémon Trainers and Pokémon Leagues. It’s in this long-gone era that players will embark on an entirely new adventure to create the region’s first Pokédex.

  “Trainers caught their first Pokémon in 1996 and began an adventure that has lasted 25 years. Through eight regions, many different platforms, and countless Pokémon encounters, they have strived to be the very best,” said Mr. Ishihara. “We hope that fans of all ages will enjoy creating new memories while exploring the Sinnoh region in these new games.”

More details about the highly anticipated New Pokémon Snap game were also shared in the video presentation, in addition to information about special in-game events taking place in celebration of Pokémon’s 25th anniversary.

For more information about the Pokémon 25th anniversary celebration, please visit Pokemon.uk/25.

Train2Game News Pokémon 25th Anniversary Celebrations Starts Today

A Pokémon Presents video presentation will be streamed later today—at 3:00 p.m. GMT on the official Pokémon YouTube channel.

Fans can look forward to approximately 20 minutes of Pokémon news.  

Separately, in anticipation of the Pokémon Day virtual concert on Sunday, February 28, Post Malone has released a cover of Hootie and the Blowfish’s smash 1995 hit “Only Wanna Be with You” – appropriately dubbed the “Pokémon 25 Version”. The original record was last on the Billboard charts 25 years ago and Post recorded his version to help celebrate the 25th anniversary of Pokémon.

The song will be included as part of Post’s headlining appearance in the Pokémon Day virtual concert which begins promptly at 00:00 GMT on February 28 (7:00 p.m. EST / 4:00 p.m. PST on February 27), and can be viewed for free on the official Pokémon YouTube and Twitch channels, and on Pokémon’s 25th anniversary website.

In the meantime, fans can find links to the song here.

In addition to this exciting news, starting today, Trainers will have the opportunity to add a special Pikachu to the Pokémon Sword and Pokémon Shield video games by using a special password.

In keeping with the music theme for this year’s celebration of Pokémon’s 25th anniversary, this Pikachu knows the move Sing, which Pikachu can’t ordinarily learn.

Fans will be able to find the special password in Pokémon’s email newsletter and on Pokémon’s official social media channels, as well as on the 25th anniversary website and Pokémon.com.

For more information about this Pikachu distribution and the year-long Pokémon 25th anniversary celebration, please visit 25.Pokemon.com/en-gb/

Train2Game News Post Malone Joins P25 Music Celebration

Pokémon unveiled plans today for a virtual music concert celebrating its 25th anniversary. The pop-culture brand broke the news with help from headliner and Pokémon fan Post Malone in a video that can be seen here

Taking place on Saturday, February 27—better known as Pokémon Day—the event will be an online party not just for Pokémon fans but for all music fans around the world. It will also serve as the launch activation for the franchise’s yearlong P25 Music program. The Pokémon Company International has teamed up with Universal Music Group to bring this concert and more music surprises to life throughout 2021 as part of P25 MusicP25 Music is a collaboration with some of music’s biggest names to create new songs, styles, and pop-culture moments, all through the lens of Pokémon. Pop icon Katy Perry was announced last month as the program’s premier artist.

“I’ve been a Pokémon fan for a long time, so the opportunity to headline the Pokémon Day concert celebrating 25 years is awesome,” said Post Malone. 

The concert will be free to view on the official Pokémon YouTube channel, Pokémon’s official Twitch channel, and on Pokémon’s 25th anniversary website beginning at 7:00 p.m. EST / 4:00 p.m. PST on February 27 (0:00 a.m. GMT on February 28) . Pokémon will unveil more P25 Music details at the end of the concert, so fans will want to tune in for more upcoming collaboration surprises.

In anticipation of the concert, The Pokémon Company International will host several celebratory activations across the brand in the week leading up to the virtual music event. In addition to the previously announced Pokémon GO Tour: Kanto event on Saturday, February 20, The Pokémon Company International will distribute a special password on February 25 for players of the Pokémon video game franchise to add a special Pikachu to their Pokémon Sword and Pokémon Shield games. In keeping with the music theme for the year, this Pikachu knows the move Sing, which it can’t ordinarily learn. On February 27, fans can tune in to Pokémon TV, either on the web or by downloading the app, for a curated selection of music-themed episodes of the popular Pokémon animated series as they prepare for the big Pokémon Day concert with Post Malone in the evening. Fans can expect more announcements that week from across the franchise.

To stay up to date on all the latest news as Pokémon celebrates 25 years, fans can visit Pokemon.com/25 and join the conversation online with #Pokemon25.

Train2Game News Katy Perry Headlines Pokémon 25th Anniversary Celebrations

The Pokémon Company International officially launches celebrations today for Pokémon’s landmark 25th anniversary.

As an iconic video game and entertainment franchise beloved by millions of fans of all ages around the world, Pokémon has been bringing people together since its launch in 1996.

In 2021, Pokémon will continue that tradition by aligning with another universal unifying force — music. Headlined by pop icon Katy Perry, the star-studded program created in partnership with Universal Music Group (UMG), the world leader in music-based entertainment, accompanies fan-focused activations celebrating 25 years of Pokémon across the franchise’s portfolio of video games, mobile apps, animation, merchandise and more.

To help fans kick off this celebration, a live-action video, uniquely highlighting moments in the brand’s 25-year history and a journey through the Pokémon world’s many regions, can be viewed beginning today on the official Pokémon YouTube channel here: https://youtu.be/l_ZHajviuAY 

Global Music Celebration: P25 Music

Every party needs a great playlist. To celebrate 25 years, The Pokémon Company International is teaming up with UMG through their brands strategies division, Universal Music Group for Brands, to make 2021 the biggest Pokémon party in history — and everyone is invited.

Pokémon is working with some of the biggest names in music, from rising artists to award-winning global superstars, for the program, titled P25 Music. Pop icon Katy Perry was revealed today as a premier collaborator in the massive, yearlong music campaign.

“Pokémon has been a constant in my life from playing the original video games on my Game Boy, to trading Pokémon TCG cards at lunch, to the adventures of catching Pokémon on the street with Pokémon GO. I’ve even visited the Pokémon Café in Japan while on tour! It is an honor to be chosen to help celebrate a franchise that has given me so much joy in the last 25 years, and to be able to watch it evolve in the ways it’s provided that kind of electric joy for the kids in my life and around the world,” said Katy Perry.

“In Katy Perry, we see a kindred spirit to Pokémon, whose world is bright, fun and uplifting,” said Colin Palmer, vice president of marketing at The Pokémon Company International. “Katy is a wonderful ambassador to help us celebrate 25 years of Pokémon, and we can’t wait for music fans everywhere to experience the exciting collaborations we have planned.”

“We are honored to celebrate the 25th anniversary of Pokémon and the significant cultural impact this beloved franchise continues to have around the world. Working together, we have developed dynamic year-round programming involving artists from across UMG’s labels — because what better way to create a global celebration than through the power of music,” said LJ Gutierrez, General Manager, UMGB.

Details about Katy Perry’s participation, additional artist surprises and more about the P25 Music program will be announced throughout the year.

25 Years of Adventures: A Journey Through the Pokémon World

Since the first video games launched in 1996, the franchise has explored a new region in the Pokémon world with the introduction of each core series game. In 2021, The Pokémon Company International will invite fans to relive their journeys through each of these regions in a yearlong program, beginning with the most recently discovered Galar region from Pokémon Sword and Pokémon Shield and ending with the classic Kanto region from the original Pokémon Red and Pokémon Blue games. Beginning today, fans can visit a new website that will serve as the hub for this and all fan celebration activities as they are announced throughout the year, located here: https://25.Pokemon.com/en-gb

Anniversary Partners: Celebratory Programs and Merchandise

Pokémon adventures are always better with friends, so The Pokémon Company International is teaming up with other iconic brands to help fans celebrate the journey throughout the year with unique promotions and merchandise. Collaborations in the brand’s 25th anniversary year include programs from Build-A-Bear Workshop®, Levi’s, McDonald’s and more. Fans can also look forward to even more special merchandise tied to the anniversary celebrations from licensees including Jazwares, Scholastic, Mattel, Funko, Power A and The Wand Company. Additional partners and the ways they will celebrate the anniversary will be announced throughout the year.

Special Collections: The Pokémon Trading Card Game 

The Pokémon Trading Card Game (TCG) is a cornerstone of the brand, and fans can look forward to special 25th anniversary-themed collections of the Pokémon TCG later in 2021. In the meantime, fans will soon be able to collect oversize cards featuring Pikachu and beloved first partner Pokémon from the various regions featured in the franchise-spanning retrospective. 

More Celebrations Across the World of Pokémon

The details revealed today are a glimpse into what the world can expect from Pokémon in 2021. With 25th anniversary-related activations planned for Pokémon animation, Pokémon video games, mobile games including Pokémon GO and Pokémon Masters EX, and more big announcements from the franchise, fans have a year full of new journeys ahead.

Train2Game News Pokémon 25th Anniversay Tease

The Pokémon Company International teased its upcoming 25th anniversary celebration for the Pokémon brand during the annual Macy’s Thanksgiving Day Parade®.

A troupe of Pikachu danced to the original and iconic Pokémon theme song in New York’s Herald Square.

The electrifying performance ended with Pokémon Trainers unfurling a massive banner revealing the official logo for the celebration.

This year also marked the 20th consecutive year in which a giant Pikachu balloon floated among Manhattan skyscrapers and delighted fans during the Parade.

The Pokémon Company International invites fans around the world to stay tuned for more information about the very special upcoming celebration of Pokémon’s 25th anniversary in 2021.

You can enjoy a clip of the dancing Pikachu below…

Train2Game News Pokémon GO Connected To Pokémon HOME

Pokémon GO is now officially connected to Pokémon HOME, giving Trainers the opportunity to transfer Pokémon from Pokémon GO to Pokémon HOME!

This feature is rolling out incrementally to all Trainers based on their current Trainer level.

Keep checking Pokémon GO for the opportunity to transfer your Pokémon to Pokémon HOME.

Trainers will use a new feature in Pokémon GO called the GO Transporter to transfer Pokémon to Pokémon HOME. Every time you transfer a Pokémon, some energy will be drained from the GO Transporter. The energy used by the GO Transporter recharges over time, but it can also be replenished with PokéCoins. The energy cost to use the GO Transporter to transfer Pokémon varies depending on the Pokémon.

To celebrate this development, Trainers who transfer a Pokémon from Pokémon GO to Pokémon HOME will receive the Mythical Pokémon Melmetal. This special Melmetal can Gigantamax in any battle in Pokémon Sword and Pokémon Shield that allows it. This Melmetal can be received as a Mystery Gift in the mobile device version of Pokémon HOME. Trainers can then use the Nintendo Switch version of Pokémon HOME to transfer this Melmetal to Pokémon Sword and Pokémon Shield and add it to their team. This is the first time Gigantamax Melmetal has been made available to Trainers, so don’t miss out on this chance to team up with the Mythical Steel-type Pokémon!

After transferring a Pokémon from Pokémon GO to Pokémon HOME, Trainers can open the Mystery Box in Pokémon GO, causing the rare Mythical Pokémon Meltan to appear on the map for a limited time. Trainers can evolve Meltan into Melmetal by gathering 400 Meltan Candy.

For all the details on how to utilize this new connectivity between Pokémon GO and Pokémon HOME, as well as certain restrictions in how it can be used, be sure to check out the Pokémon HOME official site.

Train2Game News Fictional Archeology Pokémon

The Pokémon Company has unveiled the Daniel Arsham × Pokémon project with American artist, Daniel Arsham, featuring icons of the Pokemon franchise presented within the artist’s creative concept of “fictional archeology.”

Through his work, people are invited to imagine the unearthing of Pokémon a thousand years from now and experience the passage of time. On the surface, Daniel Arsham’s Pokémon sculptures may look weathered, but closer examination of the excavated future of Pokémon exposes a crystallized brilliance.

“The fictional archaeology is really an idea of taking all of the objects from our present day and imagining as if we were an archeologist in the future and looking at these objects from our everyday life or our everyday experience,” said Daniel Arsham.

“I think there’s something kind of prolific and impactful about trying to step outside of our own time frame. It gives us a perspective of our own experiences and lives. Through these works, I hope to be able to shift people’s understanding about time in general. “

“Pokémon evolved as a brand by embracing new technologies and collaborating with partners from new fields ranging from data communication systems and geolocation-related technologies to partners in fashion and art,” said Tsunekazu Ishihara, CEO of The Pokémon Company.

“I’m delighted to welcome Daniel Arsham as our collaboration partner. Through his work, my wish is for people around the world to ‘dig deep’ into their imaginations and think about what Pokémon would look like in a thousand years.”

Additional details about the collaboration will be announced later this spring.

To view a video about the Daniel Arsham × Pokémon project, click here.