Microsoft has announced that 2.5 million Kinect units for the Xbox 360 have been sold since it was launched worldwide 25 days ago.
That means in the two weeks since Microsoft revealed one million Kinect devices had been sold in its first ten days on sale, 1.5 million more motion controllers for the Xbox 360 have been purchased by consumers. The numbers mean that Microsoft are close to beating their initial sales target of three million by the end of the year, and could reach the revised target number of five million.
“We are thrilled about the consumer response to Kinect, and are working hard with our retail and manufacturing partners to expedite production and shipments of Kinect to restock shelves as fast as possible to keep up with demand,” said Don Mattrick, president of the Interactive Entertainment Business at Microsoft.
“With sales already exceeding two and a half million units in just 25 days, we are on pace to reach our forecast of 5 million units sold to consumers this holiday.”
“Kinect on Xbox 360 was a top performer at Target this weekend,” said Nik Nayar, VP of merchandising at the US retailer. “We expect Kinect will be a must-have gift this holiday season, so Target will continue to receive consistent shipments of Kinect throughout December.”
Microsoft’s Kinect for Xbox 360 is now available at over 60,000 retailers in 38 countries, and its launch helped double Xbox 360 console sales in the UK.
However, not everyone has positive things to say about Kinect, with a Sony engineer recently claiming that the Xbox 360 device isn’t capable of handling a good Star Wars lightsaber game. But with sales going so well, it’s unlikely Microsoft will be too bothered by the comments.
So Train2Game, what are your thoughts on the sales numbers for Kinect? Are you surprised to see it selling so well? Do you think that ‘hardcore’ Xbox 360 gamers are buying the device, or is it the more ‘casual’ fans that are boosting sales? And can Microsoft reach five million Kinect sales by Christmas?