Women in Games, the not for profit, games industry diversity organisation, today announced the launch of its Ambassador programme, sponsored by Women Techmakers, with 43 individual Ambassadors from across the UK and Europe supporting women and girls in understanding the games industry and the opportunities there are within it.
The Ambassador programme from Women in Games exists to grow the membership of the organisation, to help it increase the reach and scale of its programmes and help it achieve the strategic goal of doubling the number of women in games over 10 years.
Ambassadors are expected to reach out to young women at school, college and university locally in their region to encourage them to consider the games industry as a career. They will also reach out to the local public, regional industry and educational leaders and local government to form partnerships and long term strategic relationships.
Google’s Women Techmakers initiative provides visibility, community, and resources for women in technology, implementing global scalable initiatives to support and empower women in the industry.
The first Ambassadors for Women in Games are announced today as Alex Jones, Jade Leamcharaskul, Amelia James, Rhoda Daly, Steph McStea, Leoni Smith, Rory Jackson, Terri Mardel, Alex Grahame, Catherine Wooley, Jessica Curry, Adrienne Law, Amanda Blatch, Amrita Bharij, Amy Parish, Amy Yu, Ashley Riza, Becky Jowsey, Bex Edmondson, Carleigh Morgan, Chella Ramanan, Gareth Johns, Hazel Turnbull, Jess Magnus, Jodie Azhar, Karen Cham, Karen Hedger, Kate Killick, Laurence Bouvard, Liz Mercuri, Lorraine Ansell, Maria Fernandes-Hermida, Martine Spaans, Michael Corinus, Michelle Tilley, Monique Boddington, Nida Ahmad, Nika Droravic, Rachael Gregg-Smyth, Sandra Chau, Sharon Toliani-Sage, Tabitha Huchon and Timea Tabori.
Marie-Claire Isaaman, CEO of Women in Games commented: “We are delighted to have the support of Google’s Women Techmakers for the launch of our Women in Games Ambassador programme. During our 2016 European Women in Games Conference I ran a workshop to initiate this scheme and the enthusiasm and drive of the individuals who attended was extraordinary. We are extremely excited to see what our Ambassadors will achieve and confident that this initiative will have substantial impact in supporting us with our strategic goals.”
Rupert Whitehead, Developer Relations Programs Lead, UK, Ireland and Netherlands at Google said: “Women Techmakers and Google are proud to support the Women in Games Ambassador programme. This will grow awareness of the amazing variety of opportunities that are available for women in technology in what is a thriving and creative games industry. Seeing women already in these roles sharing their story is a powerful way of achieving this.”