gameit, the free mobile trivia app that rewards consumers with prizes and shopping deals for engaging with brands, today announced it has a successfully closed $1.6 million seed funding round from a number of private angel investors along with DAK Capital.
The news comes on the heels of the app’s official launch as one of the only platforms to increase mobile ad engagement, and provide even more opportunities for consumers to win amazing prizes and shop for one-of-a-kind deals from top brands like Kate Spade, Lululemon, Nikon and Sephora. In its beta launch alone, gameit has already exceeded 380K games played and hundreds of prizes shipped. The funding will be used for customer acquisition, research and development, continued growth and additional brand relationships.
“72 percent of Americans ignore ads completely, yet companies continue to spend billions on advertising each year to try and reach them. By gamifying mobile advertising, gameit is changing this paradigm,” said Bryce Johnson, CEO of gameit. “gameit creates a true value exchange between advertisers and their audiences – incentivizing consumers to engage with brands, while driving a higher level of brand knowledge and retention. It’s a win-win for everyone involved.”
gameit makes advertising a part of the mobile gaming experience, rather than an interruption, by building trivia games around branded videos and giving consumers a chance to win the featured product. Players are provided with 5,000 free coins from gameit to start, which they can use to gain access to specific games and prizes. With every correct answer, users earn more in-app coins. The top scorer in each game wins the product for free, but everyone who plays gains access to a deal on the item – ranging from 10 to 65 percent off, depending on how well they do in the game. Players can also “steal” the top spot from their competitors, using their coins to play additional games and capture the win. Thanks to gameit’s new built-in m-commerce capabilities, consumers can make their purchase from directly within the app.
Future updates to the app will include new game formats with increased social engagement to encourage team play among friends, and enhanced tracking capabilities for brands to measure ROI through consumer engagement and retention.
gameit is available now on both iOS and Android for free. To learn more, visit www.gameit.us