Train2Game Return of the Tamagotchi

Tamagotchi is back! After the first launch of the iconic toy over 20 years ago, your virtual friends are back.

Today, they come to your mobile phone in a beautiful game from Bandai Namco and Paladin Studios. Hatch an egg and take good care of your little friend to keep them healthy and happy. My Tamagotchi Forever is now available worldwide on iOS and Android.


Meet Mametchi, Kuchipatchi and many more of your old friends in Tamatown. When you take good care of your Tamagotchi, they will evolve to adulthood. Help them achieve their dreams – from being an astronaut to science teacher or mayor. Each Tamagotchi has a place in Tamatown, and with your proper care and dedication, Tamatown and its adorable residents will thrive. With some diligence and love, you get friends for life!


Bathe, feed, play, and sleep – there’s always something to do to keep your Tamagotchi happy. Your Tamagotchi will let you know what they need. A warm soapy bath gets them clean. Shopping for food and feeding your little friend revitalizes them. With their energy restored, head to the arcade and play minigames to earn coins – from Match-3 puzzles to Hide-And-Seek. Then get out to Tamatown to decorate the village and create Memorable Moments. After a day of fun, when everyone’s tired, it’s time to head to bed and rest a bit. Turn off the lights and say goodnight – and rest assured that your little pal will be waiting for you when you get back.


From a tiny egg to full-grown Tamagotchi, your pet will go through several stages of evolution, each containing unique characters and evolution paths. Your actions determine which characters you get. There’s a lot of unique Tamagotchi, and each requires a specific kind of caretaking. Can you hatch them all?


Decorate Tamatown with playgrounds, trees, boats, swimming pools and dozens of other playful objects. Your Tamagotchi are happy to join in on the fun! Snap pictures to create Memorable Moments, and collect these memories in your photo album. You can then share the photos with your friends and compare notes on evolution and other game tips. When you want to connect with other Tama-fans, you can join the thriving community of Tamagotchi enthusiasts to chat about the game.


Whether you are a Tamagotchi veteran or this is your first encounter, My Tamagotchi Forever has plenty of fun and love for everyone. The game is available now for smartphones and tablets, on the App Store and Google Play Store. Get it now – your Tamagotchi is waiting for you!

For more information, check out the Paladin website at or the My Tamagotchi Forever website at

Train2Game News Benchmark app report

Berlin-based app mobile measurement company Adjust today published the results of its annual benchmark report for 2017.

The data from the report was taken between January 1, 2017, and December 31, 2017, tracking 11,000 apps, with 10.7 billion installs and 1.29 trillion events analyzed across the world. Deeper coverage of countries included China, France, Germany, Japan, Russia, Turkey, UK and the US.

The benchmark report provides detailed insight into the app market and app user behaviour, providing in-depth monthly analysis of user engagement, retention, sessions and fraud by country and app vertical.

How the world engages with apps – WeChat dominates in China
Compared to 2016, retention rates and engagement in 2017 were much higher. However, the current Adjust benchmark report shows that app developers still face big challenges when it comes to retaining users. By day 14 after the download, only 13% of app users return. Retention on iOS is consistently higher than on Android, but only by 1-3%.

By country, Japanese users have the highest retention rates of all: consistently around 3% above average. Meanwhile, Chinese users are the hardest to keep. After day one, 80% have left an app, and by day seven only 7% continue to use one at all. This can partially be explained by the dominance of WeChat, and the lower likelihood of Chinese users leaving the platform for other apps.

Entertainment and Gaming apps keep their users well engaged. By day 30, Entertainment apps see the highest retention rates. Meanwhile, Travel apps have trouble keeping their users on board, with only a 7% retention rate by day 12, explained by the cyclical nature of travel booking.

The report also looks at elite retention, covering the highest performing apps in their own cohort. Retention of Utilities performs best of all, with 44% retention on day one (near half of the initial user base). By day 30, almost a third of users are still around. Business apps perform second best, and great Games perform similarly on day one, though by day seven there’s a 5% difference between the three verticals.

Monetizing Apps – Fight of the platforms
The mobile app market continues to be highly lucrative. In 2017, 2 million apps were released in both stores, and worldwide mobile ad spending increased 33.6% up to $142 billion[1], with $17 billion being spent on performance ads. Google and Facebook drive half of all attribution, and Google’s vast network seems to be slightly the better option to reach and engage users.

However, user engagement increased over time, regardless of source, by approximately 2.5 sessions per day. Utility apps are used the most, with 3 sessions per day. This is followed by Games and Entertainment apps with 2.5 sessions per day. E-commerce, Business & Travel apps range from 1.5 to 2 sessions per day.

In the first week after install, Android sees more events. But over a month, iOS far surpasses it’s rival, with between seven and eight events per day. By day 19, users perform one less event on Android than on Apple. By global comparison, the US seems to be in the lead, when it comes to a number of events. The US triggers around two more events per day than China or Russia.

Mobile Ad Fraud – Android suffers the most
Every vertical, country and network was affected by mobile ad fraud in some way in 2017. By vertical, Games are the most affected, over a third of fraud stopped by Adjust (per vertical) was targeting gaming apps. This is partially due to gaming apps spending more on mobile marketing than any other. Also, it’s not just those after ad spend who defraud Games, but users too.

Beyond the collection of ‘other’ categories, E-commerce applications feature a high distribution of mobile app fraud, about 20% of Adjust’s dataset.

While no device is immune to fraud, it is telling that around twice as much of it occurs on Android. There are a few reasons to explain this, from the ease of which Android devices can be jailbroken to the sheer amount of Android devices sold vs. Apple’s. However, Adjust’s Fraud Specialist, Andreas Naumann, believes “click injection” to be the main reason for this trend. This type of fraud is a sophisticated form of click-spamming which only affects Android devices.

The full report, including all results and graphics, can be downloaded here:

Train2Game News UK Mobile Games Studio Undergoes Rebrand

Outplay Entertainment, the UK’s largest independent mobile games studio, has unveiled a transformative rebrand.

Through partnering with multi-discipline design agency JDO, new positioning around the concept of ‘limitless fun’ has been devised, along with a new logo and identity.

This follows a hugely successful 2017, and a year of rapid growth, where the studio reported 1,904% revenue growth since 2013. It ranked 61st as part of the Deloitte Technology Fast 500 – a league table of the fastest-growing technology companies in EMEA, while also placing 11th in the UK Fast 50, and first in Scotland. Topping this off was The Sunday Times Tech Track 100, where Outplay Entertainment ranked 13th nationally.

Richard Hare, President of Outplay Entertainment, comments “Our new visual identity captures the spirit of the business and is uplifting, approachable and authentic. It also guarantees heightened visibility to ensure we continue to thrive in an ever-evolving games industry. From the very start, our goal for Outplay Entertainment was to be associated with fun – and fun is different for every single one of us. Our focus going into 2018 and beyond, is to better understand what this means for all of our players globally. We want gamers to recognise our brand, our titles, and feel connected with our studio.”

On the partnership, Pippa Knight, Head of Strategy at JDO, comments “The key to creating a successful strategy for Outplay Entertainment has been to define the creativity, energy and expertise that will resonate powerfully within the corporate and consumer worlds. The concept we created together – ‘limitless fun’ – is a truth that has inspired the business since inception, and was a natural choice to capture the brand’s core idea. It conveys diversity, inclusivity and has an unstoppable momentum which positions the brand perfectly to inspire continuing progress and success.”

For more information about Outplay Entertainment please visit

Train2Game News Stephen Fry on Pokemon

A stunning nature documentary-inspired short has been released to celebrate the next wave of Pokémon appearing in Pokémon™ GO (Yes it’s still active!)

From the bright peaks of snowy mountains, to the shadows of the forests, to the bustling city and down into the dark of the oceans around the world, the video pays homage to world renowned nature documentaries as it gradually reveals a variety of Pokémon in their real-world natural habitats—bringing augmented reality one step closer to life.

The animated short is so realistic, viewers may not immediately realise what they’re watching, with the shadows and footprints of the latest Pokémon™ GO characters creating a hyper realistic viewing experience.

The video is narrated by national treasure Stephen Fry with his dulcet tones complementing an original symphonic score by legendary nature documentary composer George Fenton.

This is the third wave of Pokémon to be released for Pokémon™ GO following the game’s hugely successful launch in 2016. Each selection of Pokémon initially appeared in different versions of main series Pokémon games; this latest release includes Pokémon from the games Pokémon Ruby and Pokémon Sapphire.

The video features some of the newest creatures debuting in Pokémon™ GO, that include cute cheerleader pair Plusle and Minun in a forest along with Mawile and the Bug- and Flying-type Pokémon Masquerain.

In the oceans, a huge underwater Wailord makes a big splash, as well as a school of Luvdisc—a heart-shaped and water-dwelling Pokémon—under the shadow of a looming threat as they are passed by a Sharpedo. There are also appearances from the amphibious Mudkip playing in a pool, cold-loving Snorunt on a high mountain and a cityscape with the elegant Pokémon Delcatty.

See the full trailer here:

Train2Game News Mario Kart Racing To Mobile

Nintendo announced today that Mario Kart Tour is coming to mobile.

Mario Kart has ruined many friendships since its release in 1992, thanks to some timely blue shells and now it will be available on your phone.

Nintendo mentioned back in 2015 that it intended to take advantage of the rise in mobile gaming and has to date released; Super Mario Run, Fire Emblem Heroes and Animal Crossing: Pocket Camp to great success.

The announcement came this morning on the Nintendo of America twitter account to great excitement from the public.

The bad news is, there’s a bit of a wait before we get to challenge our friends on Mario Kart Tour, the game is scheduled to be released in March 2019.

Here we goooo!

Train2Game News You’re a wizard!

Niantic, Inc. and Warner Bros. Interactive Entertainment today announced the development of Harry Potter: Wizards Unite™, an augmented reality (AR) mobile game inspired by J.K. Rowling’s Wizarding World. 
Published by Niantic and co-developed by Niantic and Warner Bros. Interactive Entertainment, under the Portkey Games label, Harry Potter: Wizards Unite™ will use state-of-the-art augmented reality mobile technology to put magic in the hands of aspiring wizards and witches worldwide.

Harry Potter: Wizards Unite™ will reveal that magic is all around us, and allow players to be a part of Harry Potter’s rich world, through Niantic’s AR + real-world mobile game platform and the franchise expertise of WB Games San Francisco’s development and publishing team. By exploring real-world neighborhoods and cities across the globe, players will go on adventures, learn and cast spells, discover mysterious artifacts, and encounter legendary beasts and iconic characters.

Harry Potter: Wizards Unite™ is part of Warner Bros. Interactive Entertainment’s Portkey Games, a new games label dedicated to creating video game and mobile experiences inspired by J.K. Rowling’s Wizarding World.

 “At Niantic, our goal is to leverage technology to create real world experiences that help people to discover the wonderful, and often magical parts of the world around them,” said John Hanke, founder and CEO of Niantic, Inc. “The beloved Harry Potter stories have captured imaginations worldwide for more than 20 years and soon we’ll turn the fantasy into augmented reality, allowing fans and their friends to become wizards and witches.”

 “With this game, we are allowing the passionate, worldwide fan base to experience J.K. Rowling’s deeply powerful and imaginative universe in a new, truly immersive way,” said David Haddad, President, Warner Bros. Interactive Entertainment. “It is wonderful to have Niantic’s remarkable augmented reality expertise as we develop this incredibly rich wizarding world for players to explore in their everyday lives.”

Additional details for Harry Potter: Wizards Unite™ will be announced in 2018.

To stay up to date on Harry Potter: Wizards Unite™, please visit and sign-up to receive the latest information and follow the game on Facebook and Twitter

Train2Game News IMGA 2017 Global Gaming Awards

The IMGA has today opened their call for entries in the 2017 edition of their global gaming awards. 

Now in its 14th year, the IMGA invites all game makers – indie developers, studios, publishers, students and researchers – from all countries to enter their game. Participants have until December 31, 2017 to submit their entries. The competition is free, and entrants may submit multiple games for consideration. 

After an online judging selection to determine the shortlisted nominees, the 14th IMGA Global finalists will be announced in February. The winners will be revealed during the award show in San Francisco on March 20, 2018, which will be taking place at the same time as GDC (Game Developers Conference) and Game Connection. Last year’s Grand Prix winner was the worldwide hit Pokémon GO (Niantic). Previous awarded games include Her Story (Sam Barlow), Monument Valley (Ustwo), Badland (Frogmind) and many others.

“For the 14th year running, the IMGA will highlight the top achievements in the gaming world. As usual with its two-round unique judging session, the competition will give big studios and indie developers an equal chance of winning the Grand Prix. We can’t wait to discover the best games of the year!” says Maarten Noyons, IMGA’s CEO and founder. “Moreover the talent and creativity of a woman or a man will be honoured by the Game Artist of 2017 Award, a new category that was launched last year.”

Developers, studios and publishers from all continents are invited to enter their mobile games from September 15 until December 31. The IMGA Global competition is also open to AR and VR games. Eligible games must be published in 2017 or have yet to be published, and must be downloadable in a playable version. Entrants across the globe can submit their games for free on the official IMGA website.

Train2Game News Game moment GIFs on mobile

Megacool, a mobile game technology startup based in San Francisco and Oslo, Norway, has today announced that the company’s API, which allows mobile game developers to add a seamless way to share game moments through GIFs, is now available for iOS, Android and Unity developers. 

Addressing a need in the mobile game market for cost-effective marketing tools, the Megacool API has exited beta with nearly one million GIFs already shared and is now available for all developers at

Megacool’s technology lets players record a short clip of the gameplay, for instance a high scoring round or a winning move, in the form of a GIF without impacting game performance. With only a few quick taps, players can send that GIF as well as a download link for the game directly to a specific friend or contact via SMS text message and other social channels. This helps spread the game organically and virally through digital word-of-mouth between friends, which players trust more than traditional in-game advertising.

Similar to the way that Snapchat lets users capture 10-second clips of what is going on in their lives, Megacool lets users capture one to 10-second clips of what is going on in their mobile gaming life, and share it with friends just as easily. Developers who have participated in the Megacool beta with deep integration in their games have seen a 10% conversion rate of shares to installs, as well as a 10% rate of re-engaging lapsed users.

“Traditional user acquisition for mobile games, consisting of in-game advertisements in the form of disruptive video and static interstitials, is fundamentally broken,” said Nicolaj Broby Petersen, founder and CEO of Megacool. “In a system where the biggest publishers on the market can buy up advertising inventory and drive pricing up, only they can compete. Developers needs new and innovative ways to spread their games in a cost-effective way.”

Megacool’s API has been developed to address the specific needs of mobile game developers and marketers who have been squeezed out of the high-cost mobile game advertising market. Founded in June 2015 by the creators of Dirtybit, a leading Norwegian mobile game studio that launched and grew the Fun Run series of games to more than 100 million downloads, Megacool represents a new and unique option for developers to grow their player base and drive downloads. Megacool has grown directly out of the team’s experience and success in growing the Fun Run series without a single dollar spent on marketing or user acquisition.

“We found early on that the key to the success of Fun Run was how it was being shared virally between users, driving downloads without a single advertisement,” Petersen continued. “Our goal with Megacool is to give developers the tools to make the most valuable method of sharing, word-of-mouth between trusted friends, easier than ever inside of their games.”

“Megacool consistently drives new users for us that spend more and retain better than organic users at a fraction of the cost of traditional UA channels. We see double digit conversion from GIF referral to install,” said Kevin O’Neil, founder of Candywriter, a mobile game developer with nearly 30 games and apps in their portfolio that have been downloaded more than 60 million times.

In the months ahead, Megacool will continue to refine and add new features to its API, including further customization options for developers around what types of clips can be recorded and what can be included when a clip is shared. In a future update, Megacool will also add the ability for players to edit their GIF recordings by overlaying their own text, similar to pictures and video shared on Snapchat and Instagram.

To learn more about Megacool please visit . 

Train2Game Ariana Grande in Final Fantasy

Fans can take on a musical showdown with internationally renowned artist and actress, Ariana Grande, as SQUARE ENIX® announced a special in-game collaboration with FINAL FANTASY® BRAVE EXVIUS®. 

Starting August 18 through September 1, all players will be able to acquire “Chic Ariana,” the second Ariana Grande-inspired character exclusively designed for the game. In order to obtain her character, players must complete the first stage of the “Musical Showdown” event.

Players will also get a chance to battle an epic new boss, the “Bard Spirit” in order to obtain special rewards and event exclusive gear. Equipment specifically for Chic Ariana such as “Fashionable Dancewear,” “Microphone Stand” and “Magical Scrunchie” will all be available to equip for battles.

FINAL FANTASY BRAVE EXVIUS is available now as a free-to-play app (with in-app purchases) through the App Store and on Google Play. 

This title is developed as a collaboration between SQUARE ENIX® and gumi Inc. (developer of the hit title Brave Frontier)

Train2Game News Futurama Mobile Game

​ALL GLORY TO THE HYPNOTOAD! Jam City, via its game studio TinyCo, and FoxNext Games announced that their mobile game Futurama: Worlds of Tomorrow is available TODAY on the App Store and Google Play. 
TinyCo has released two new animated trailers alongside the game, one of which reveals the game’s all-new story created by Matt Groening, David X. Cohen, and the FUTURAMA writers. This story sets the stage for a galactic adventure that will take players across the universe in search of ancient alien artifacts to restore the fabric of spacetime after it is transformed by one of the universe’s most recognizable yet enigmatic creatures: the Hypnotoad.

To view the new trailers on YouTube, please visit for the launch trailer and for the story trailer.

Additionally, please find the official Video News Release (VNR) video for Futurama: Worlds of Tomorrow on YouTube here:

“Hypnotoad has always been one of Futurama’s most mysterious amphibians,” said Matt Groening. “In this game we finally get to learn much more about his bizarre abilities and mating habits. Perhaps too much more.”

Created in partnership with FUTURAMA creator and Executive Producer Matt Groening and his Curiosity Company, along with Executive Producer David X. Cohen, original FUTURAMA writers, and Rough Draft Studios, Futurama: Worlds of Tomorrow blends simulation, combat, galactic exploration, and choose-your-own-adventure gameplay together to bring the escapades of the Planet Express crew to life. Players will experience new stories from the writers of FUTURAMA that are filled to the brim with the wit, charm, and sci-fi hijinks that fans have come to know and love. Today’s launch is just the beginning for Futurama: Worlds of Tomorrow, however, as the game will be updated with new characters, quests, and stories every week.

“Bringing FUTURAMA back in such a new and ambitious form was extremely difficult,” said David X. Cohen, FUTURAMA Co-Developer and Head Writer. “Especially for the people I was bossing around and yelling at.”

Jam City:  Licensed and Original IP

In addition to its popular original IP games such as Cookie Jam and Panda Pop, Jam City has made a science out of turning some of the world’s largest entertainment franchises and brands into hit mobile games. The mobile gaming publisher is the creator of 6 of the Top 100 Highest Grossing games played nationwide across both iPhone and Android devices.

“We are Futurama fanatics,” said Chris DeWolfe, co-founder and CEO of Jam City. “As such, it is quite an honor for us to collaborate so closely with Matt Groening and David X. Cohen on Futurama:  Worlds of Tomorrow.” 

“Jam City has a unique heritage of translating original TV brands, like Futurama, into mobile gaming platforms that will be played by tens of millions of fans worldwide,” DeWolfe continued. “By blending contemporary culture and science fiction, we have created a next gen mobile experience for core fans and those who are new to Futurama. We could not be more thrilled to continue the Futurama story here at Jam City.”

Futurama: Worlds of Tomorrow is free to play and is available NOW on mobile devices via the App Store and Google Play. To connect with FUTURAMA fans and developers, please visit: , , and .