Train2Game News LEGO Legacy Heroes Unboxed Out Now

Gameloft, leader in the development and publishing of games, and the LEGO Group are thrilled to announce that the mobile game LEGO® Legacy: Heroes Unboxed is now available on the App Store, Google Play, and Microsoft Store.

LEGO Legacy: Heroes Unboxed is the first turn-based Role-Playing Game (RPG) from the LEGO Group and allows players to collect and playfully battle with over 50 characters from over 40 years of LEGO minifigure history. Bringing together minifigures old and new, LEGO Legacy: Heroes Unboxed gives LEGO fans a new way to play with the minifigures that they know and love. To ensure that as many LEGO fans as possible can enjoy this RPG adventure, the game is designed to be cross-platform, meaning that players are able to save, resume and battle against their friends regardless of the device they play on.

Each minifigure in the game comes with a unique set of abilities and skills, so players can build bespoke minifigure teams to tackle a series of exciting turn-based RPG challenges. Players can explore regions in the game inspired by iconic, fan-favorite LEGO sets such as those from LEGO City or LEGO Castle, and can even collect and unlock digital versions of real-world sets. The digital versions of these real-world LEGO sets feature the original box art and give players the chance to build some of their favorite sets digitally following real-life instructions!

LEGO Legacy: Heroes Unboxed is set in the ruins of Piptown, a small village that players are tasked to rebuild as they start a fantastic journey filled with epic quests and strategic battles.

In true RPG fashion, players will have the chance to team up with allies and make friends with iconic minifigures such as the wizard Majisto, the friendly Hiker and the powerful Chicken Suit Guy – all who bring their own unique skill set to help overcome challenges. Will players team up with Basil the Batlord, the chilly Commander Cold, the upbeat Fitness Instructor, or will they turn to other minifigures new and old as they explore this strangely familiar world?

Even the beloved LEGO minifigure Captain Redbeard from Set 6270 (1989) is here to lend a hand…er, hook to rebuild Piptown!

Gameloft Toronto worked closely with the LEGO Group’s archive team in Billund, Denmark, to study the full range of minifigures from the first minifigure that was created in 1978 all the way through to the newest Series 19 Minifigures that launched late in 2019. Vintage building instructions were also used to ensure every tiny detail from the original minifigure figures were recreated perfectly in digital form.

LEGO Legacy: Heroes Unboxed builds on the warm nostalgia of LEGO play that people experienced in their youth and couples this with the excitement of bringing these minifigures into a proper RPG experience,” said Thomas Aurick, VP of Creation at Gameloft. “We wanted to celebrate the multiple generations of LEGO minifigures and highlight a variety of characters from past to present. We are proud to bring new life and spark to some of these characters that have never been in a game before.”

Sean McEvoy, Vice President of LEGO Games at the LEGO Group said: “Gameloft has done an amazing job highlighting each minifigure’s unique personality and enhancing the details, characteristics, and charm of some well-loved minifigures from the last 40+ years. This is a delightful new way to play with our minifigures in a game that celebrates fun, creativity, and humor.”

A launch trailer can be viewed here.

Train2Game News LEGO Legacy Pre-Registration

Gameloft, one of the world’s leading publishers of mobile games, today announced that pre-registration is now available for LEGO® Legacy: Heroes Unboxed.

LEGO fans and battle-RPG lovers can now visit LEGOLEGACY.com to learn all about this new mobile game gathering 40 years of LEGO minifigure history and universes.

In LEGO Legacy: Heroes Unboxed, players will collect classic and modern LEGO minifigures and sets, form a party and engage in epic and fun team battles and adventures.

The game will feature iconic, fan favorite universes from yesterday and today, recreated with incredible detail to please players of all ages. The new gameplay trailer unveiled today offers a sneak peek of what will come out of the box.

Fans that pre-register will be rewarded with in-game currency and gems when the game launches globally this Fall.

In addition, pre-registered fans will be able to vote for their minifigure of choice between Hot Dog Guy, Blacktron Dwayne and Darwin. The Minifigure with the most votes will be gifted in-game at launch!

Train2Game News Gameloft Advertising Solutions

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Gameloft Advertising Solutions presents its new, innovative advertising formats: Minigame, FORM, SITE, as well as a new geolocation feature that matches advertising campaigns with users according to their location.

Armed with perfect knowledge of its consumers and its expertise in mobile platforms, Gameloft is proud to announce the launch of the following rich media mobile ad formats:

    Minigame: A fun and innovative format customized to offer a total immersion in the universe of the brand.

    FORM: An interstitial survey that allows clients to run customer recruitment campaigns and enhances their audience insights.

    SITE: A unique showcase highlighting a product/brand in a manner adapted to the mobile environment, with all of the features a website can offer: 360° product view, photo galleries, customization options, contact form, etc.

In addition to these new formats, Gameloft Advertising Solutions builds upon its targeting options that are already available (age, gender, mobile device and in-game surveys) with new features :

   – Geolocation which enables the delivery of ad contents tailored to a user’s physical location.

    -Leveraging mobile usage data to define specific consumer profiles (travelers, online shoppers, movie buffs, etc.).

In this manner, advertising campaigns delivered by Gameloft Advertising Solutions are even more adapted to consumers while ensuring advertisers an exceptional 100% visibility rate.

Owner of its inventory, Gameloft offers a brand safety environment, allowing advertisers to benefit from a perfectly controlled display context. Transparency being at the heart of advertiser relations, Gameloft Advertising Solutions is able to integrate independent tracking (Sizmek, PointRoll, DoubleClick, etc.) and visibility measurement (MOAT, Integral Ad Science) into formats that comply with IAB standards (MRAID 2.0/VAST 2.0).

With a monthly audience of over 172 million active players and an inventory of 9 billion mobile impressions, Gameloft Advertising Solutions offers a unique level of visibility and involvement to advertisers. To date, Gameloft Advertising Solutions has delivered over 300 campaigns for prestigious brands such as FOX, Samsung, McDonald’s, Coca Cola, Kellogg’s, Unilever, Netflix, Ford and Air France, in over 33 countries around the world (North America, Latin America, United Arab Emirates, Europe, Asia, etc.).

As part of its development, Gameloft Advertising Solutions will be further enriching its offer with the release of additional innovative ad formats over the coming months.

For more information about Gameloft Advertising Solutions, please visit the website: http://www.gameloft.com/advertising-solutions/