Train2Game News Tapjoy Reveals New Market Research On Parents Mobile Gaming

New market research from MobileVoice® by Tapjoy (www.tapjoy.com), a leading mobile advertising and app monetization company, shows that modern parents are far more tuned in and tech-savvy than their own parents were.

Because of their familiarity with the mobile ecosystem, they readily turn to their smartphones — particularly brand apps, social media, and rewarded ads — when it’s time to make a purchase.

This represents a major opportunity for advertisers who want to connect with the valuable parent demographic, according to Tapjoy’s report, Modern Mobile Gamer™ 2021: Parents Edition.

For the latest installment in Tapjoy’s Modern Mobile Gamer™ series, following the Gen Z Edition earlier this year, Tapjoy surveyed 5,498 of self-identified parent consumers in the United States.

Here are just a few of the insights that emerged:  

  • Parents love games, and mobile is their platform of choice. An incredible 90% of parents surveyed said they use mobile as a gaming platform, and 79% say games are one of their favorite mobile activities.
  • They shop on mobile because it’s convenient and saves time. Three quarters shop on mobile 1-4 times a week, and 73% cite convenience as a major factor.
  • Household spending is expected to increase as the COVID-19 pandemic wanes. Nearly half of parents shopped on mobile more during the pandemic and plan to continue doing so. 56% said they planned to spend more on the winter holidays in 2021, while 47% are planning to spend more on back-to-school shopping.
  • The pandemic continues to have a lasting effect on mobile habits: 47% did more mobile shopping in 2020 and said they plan to continue doing so, while 83% played more mobile games and said they plan to continue.
  • When it comes to marketing, 51% of parents like to see humorous brand content. 25% of parents also prefer brand content to be educational, compared to 18% of non-parents.
  • Modern parents are very receptive to rewarded ads: 46% said it’s the type of ad format they most prefer to engage with, compared to 12% who prefer Instagram and 10% who prefer Facebook.

Additionally, Tapjoy’s latest report contains research and analysis about the modern family dynamic.

Only 55% of those surveyed are married, and today’s parents eschew stereotypical gender roles in favor of a more balanced approach to employment, childcare, and housework.

“Today’s parents are so much more aware of modern technology and trends than their own parents were,” said Lauren Baca, Senior Director of Marketing at Tapjoy.

“They grew up with the internet, so they’re well aware of what their kids are doing. They see smartphones as an essential tool that makes everything easier, from shopping to banking to monitoring the kids’ online activity. They have limited free time, so convenience is really important to them — we saw that meal kits and to-go food were especially popular mobile purchases in 2020. They like to unwind with mobile games at the end of the day, and they’re very receptive to rewarded ads thanks to the ease, convenience, and value they add to every transaction.”

The data in Modern Mobile Gamer™: Parents Edition was gathered from surveys run on the Tapjoy network in February and June 2021.

Responses were filtered to include all respondents who identified as United States residents and parents.

This report is the second in a series of four Modern Mobile Gamer™ 2021 e-books featuring key insights on Zoomers, Parents, Millennials, and Generation X. Modern Mobile Gamer™: Generation Z Edition is also available for download.

For more information on mobile advertising and app monetization you can go to https://www.tapjoy.com/

Train2Game News Discover Mobile Gaming Trends With PickFu

Consumer research platform PickFu has released a fresh update designed to help mobile app and game marketers.

PickFu has added a host of new features including a redesigned dashboard, improved tagging, and a bank of pre-written poll questions based on the thousands of polls already run by users of the online service. With these improvements, game developers can collect hundreds of responses in minutes.

Due to Apple’s recent introduction of App Tracking Transparency (ATT), app marketers can no longer rely as heavily on programmatic advertising to drive installations and acquire new users. It’s more important than ever for mobile game publishers to test and refine their marketing to give their apps the best possible chance of being downloaded and played. 

Hundreds of mobile game publishers, including the industry’s biggest, already use PickFu to test game names and logos, character designs and art styles, gameplay mechanics, app icons and screenshots, and mobile advertising creatives. 

Unlike A/B testing, where variations of an ad are shown to different users to see which performs better, PickFu gives companies a quick and easy way to gather useful feedback from real consumers, drawn from thousands of poll respondents based in the U.S.

“Before Apple’s changes, game publishers were already using PickFu as part of their development and post-launch marketing alongside other testing methods. Now, with the mobile advertising landscape currently in a state of flux, testing and improvement is even more important for UA strategies, said John Li, PickFu co-founder. “The new features we’ve added make it easier than ever for even novice app marketers to gather feedback and understand their audiences.”

Founded in 2008, PickFu helps businesses make better informed decisions. To date, over 110,000 PickFu polls have collected more than 3.2 million written consumer responses across industries including publishing, e-commerce, app development, insurance, and marketing. 

For more information on PickFu’s new features, visit https://pickfu.com/blog/all-new.

Train2Game News UK Mobile Games Studio Undergoes Rebrand

Outplay Entertainment, the UK’s largest independent mobile games studio, has unveiled a transformative rebrand.

Through partnering with multi-discipline design agency JDO, new positioning around the concept of ‘limitless fun’ has been devised, along with a new logo and identity.

This follows a hugely successful 2017, and a year of rapid growth, where the studio reported 1,904% revenue growth since 2013. It ranked 61st as part of the Deloitte Technology Fast 500 – a league table of the fastest-growing technology companies in EMEA, while also placing 11th in the UK Fast 50, and first in Scotland. Topping this off was The Sunday Times Tech Track 100, where Outplay Entertainment ranked 13th nationally.

Richard Hare, President of Outplay Entertainment, comments “Our new visual identity captures the spirit of the business and is uplifting, approachable and authentic. It also guarantees heightened visibility to ensure we continue to thrive in an ever-evolving games industry. From the very start, our goal for Outplay Entertainment was to be associated with fun – and fun is different for every single one of us. Our focus going into 2018 and beyond, is to better understand what this means for all of our players globally. We want gamers to recognise our brand, our titles, and feel connected with our studio.”

On the partnership, Pippa Knight, Head of Strategy at JDO, comments “The key to creating a successful strategy for Outplay Entertainment has been to define the creativity, energy and expertise that will resonate powerfully within the corporate and consumer worlds. The concept we created together – ‘limitless fun’ – is a truth that has inspired the business since inception, and was a natural choice to capture the brand’s core idea. It conveys diversity, inclusivity and has an unstoppable momentum which positions the brand perfectly to inspire continuing progress and success.”

For more information about Outplay Entertainment please visit https://outplay.com/

Train2Game News Injustice 2

injustice-2Warner Bros. Interactive Entertainment and DC Entertainment today announced Injustice 2, the super-powered sequel to the hit game Injustice ™ : Gods Among Us.

The newest game in development from the award-winning NetherRealm Studios features a massive roster of DC Super Heroes and Super-Villains and allows players to build and power up the ultimate version of their favourite DC characters.  Injustice™ 2 will be available for the PlayStation®4 computer entertainment system and Xbox One in 2017.

The official Injustice™ 2 trailer can be viewed on the WB Games UK Youtube Channel at: https://youtu.be/nkQvTv_d-dA

“In Injustice™ 2, we are introducing new features that will change the way fans play fighting games,” said Ed Boon, Creative Director, NetherRealm Studios.  “We’re always interested in pushing the genre forward and allowing players to customise and level-up their favourite DC Super Heroes and Super-Villains is a significant leap.”

“Expanding the DC Universe in games continues to be one of our top priorities, and Injustice™ 2 showcases amazing gameplay and an original story to bring the characters to life for players,” said David Haddad, President, Warner Bros. Interactive Entertainment.  “NetherRealm Studios is offering fans an experience of customising and battling with DC’s iconic characters in an entirely new way.”

Injustice™ 2 offers the latest DC fighting game experience that expands on the previous title’s larger-than-life showdowns.  Every battle defines you in a game where players personalise iconic DC characters with unique and powerful gear earned throughout the game.  For the first time gamers can take control of how their characters look, fight and develop across a variety of game modes.

Injustice™ 2 continues the epic cinematic story introduced in Injustice ™: Gods Among Us as Batman and his allies work towards putting the pieces of society back together while struggling against those who want to restore Superman’s regime.  In the midst of the chaos, a new threat appears that will put Earth’s existence at risk.  Players can play from the biggest DC roster ever offered in a fighting game, from classic fan favourites such as Batman, Superman, Supergirl and Aquaman, to astonishing new villains like Atrocitus and Gorilla Grodd.  Battles will take place across arenas that have evolved in scale and span across iconic locations such as Metropolis, Gotham City and Atlantis.

To celebrate the announcement of Injustice™ 2, fans who have downloaded the hugely successful Injustice ™: Gods Among Us mobile game can unlock the Injustice™ 2 versions of Superman and Aquaman through the in-game Challenge Modes.  Released in 2013 and developed from the ground up by NetherRealm Studios, the Injustice ™: Gods Among Us mobile game is available as a free download on the App Store and Google Play.

For more information or to join the Injustice 2 conversation, visit www.injustice.com

Train2Game News Final Fantasy Brave Exvius

FINAL FANTASY® BRAVE EXVIUS®, a brand-new FINAL FANTAS Y experience, co-developed by SQUARE ENIX CO., LTD and gumi Inc., will launch for free (with in-app purchases) on iOS and Android devices this summer.

The hit title has already drawn in more than six million players in Japan and is an entirely new role-playing adventure for the mobile generation. The title brings the classic FINAL FANTASY lore with legendary heroes from the franchise.

Adventurers will follow two knights of the kingdom of Grandshelt, and a young girl who suddenly appears before them, as they begin their quest to pursue a highly sought after crystal. Players will make their way through various types of dungeons to search for items, collect gil, uncover hidden paths, and venture new routes.

The title features:
· Traditional, turn-based gameplay with streamlined battle mechanics and intuitive touch controls, making it easy to pick up and play for newcomers as well as long-time fans
· Players will be able to move their characters through fields and dungeons to search for items, hidden paths, and new routes.
· High-quality CG animations of FINAL FANTASY summons
· Appearances from new and characters from past titles like the Warrior of Light, Cecil, Vivi, and Terra
· A complete RPG experience in an easy, portable format for mobile phones

The teaser trailer can be viewed on YouTube: https://youtu.be/j_9M-ctbxbA.

Train2Game News Open Gaming Alliance shows industry boom

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The games market has exploded in the past seven years. In 2009 mobile games barely made a dent in the overall games market. Today mobile is one of the fastest growing segment.

Advances in the graphics quality and player engagement have opened up mobile to a growing mid-core audience. The PC is experiencing renewed growth thanks to expansion of the overall player base that includes a wider demographic and broader geographic reach. In the future, new growth will also be supported by emerging opportunities in virtual reality/augmented reality and eSports. Ultimately, today’s games cross an array of platforms that includes mobile, PC and consoles.

The latest data from the Open Gaming Alliance shows the total global games market for 2015 is estimated at $76 billion and is expected to reach over $100 billion by 2019. While all segments will see growth over the next four years, mobile and PC gaming will continue to grow significantly. The mobile games market is projected to reach $35 billion by 2019, while the PC games market is estimated to reach $36 billion.

This growth has proved to be the backdrop for major shifts in game development itself. Once accessible to only a handful of companies, game development is no longer dependent on large team with multi-million dollar budgets. Game development has expanded to include an increasingly wide range of companies – from the small studios to the medium and large studios.

A snapshot of these studios shows that 20% have over twenty-five people and currently make up the bulk of overall revenue, as outlined in research from  M2 Research. These mid-to-large studios are looking for time-saving techniques and easy deployment options across multiple platforms. Start-ups and smaller studios have generally been in business less than eighteen months but make up 62% of all game studios. These companies need support and access to solutions and tools.

This shift in development has been in large part due to accessible tools. Unity has become an important tool set for independent developers and larger publishers alike who are looking for a flexible game engine, deep toolkit and an active developer community.

Game development has quickly moved into a new phase of expansion as platform vendors such as Apple, Google, Microsoft, Sony look to expand their individual ecosystems. As a result developers must innovate for each platform and build games that take advantage of each platform’s strengths while maintaining a broad multi-platform strategy.

Competition to reach consumers has never been more prevalent and developers must work harder to find creative and innovative techniques that grab the consumer’s attention. Discovery is imperative as crowded platforms require developers to continue to iterate and innovate. At the same time challenges continue as developers must effectively monetize games through a multi-platforms strategy.

The growing interest in virtual reality and augmented reality will have an instrumental impact on the industry over the next twelve to twenty-four months as the first hardware solutions launch and the first commercial immersive content appears. Virtual reality and immersive experiences provide developers with additional opportunities that extend beyond games into immersive entertainment, education, training, medical and communication applications.

Tomorrow’s games and interactive experiences will expand the markets well beyond today’s confined definitions. The entertainment and digital experiences of the future will be fostered by with a mix of innovation, imagination and inspiration.

Train2Game News FunPlus Group PublishingPlus

PublishingPlusThe FunPlus Group, a worldwide mobile social gaming company, today announced the creation of PublishingPlus, a revolutionary new mobile game publishing program that will provide game developers with a simple, transparent alternative to “traditional” publishing. PublishingPlus is now open for all free-to-play developers to apply, regardless of team size or location.

Before joining FunPlus as Head of Business Development, Greg Essig managed the games section of the App Store at Apple, where he liaised with numerous game publishers and developers. Prior to Apple, Essig helped create the gaming division for Creative Artists Agency (CAA) where he led numerous development and publishing arrangements. These roles helped shape his understanding of the mobile games marketplace and how PublishingPlus can make it better for developers.

Drawing from FunPlus’ expertise as a global leader in the free-to-play mobile industry, and strong local presence in major marketplaces worldwide, PublishingPlus will provide independent development partners with a wide range of financial and operational support in addition to expert guidance throughout all stages of their games’ lifecycles. Through a structured tier-based system, the program will give developers clearly defined, pre-negotiated milestones and deliverables to ensure concrete expectations for both parties with significantly mitigated risk.

The PublishingPlus program is based on four differentiating tenets:

100% upfront financial support from concept to launch
A 50/50 net revenue split between FunPlus and developers
Global marketing and operations support on iOS and Android
Developers’ continued ownership of their IP

“PublishingPlus is a major step into the future of mobile game publishing,” said FunPlus Co-founder and CEO Andy Zhong. “The current market has let too many great games fall by the wayside due to uncertainty. By eliminating that confusion and offering FunPlus’ wealth of experience and resources, we hope to change this trend so that talented developers have a chance to shine.”

The PublishingPlus website is live and officially accepting applications as of today, May 11. In its transparency, FunPlus includes an easily accessible term sheet for interested developers.

“PublishingPus is a mobile publishing design for the modern mobile market,” said Essig, “With our structured program, developers can focus on making great games, without the headaches that come with negotiating for the resources needed to get there.”

FunPlus gives developers unparalleled support in the mobile free-to-play games space. This includes project financing, art guidance, engineering and tech assistance, design, analytics, localization, monetization, marketing and live operations services.

“As a developer, choosing a publisher is critical to the success of our project, and of our company, and it can be downright scary,” said Octact Co-founder and COO Paul Chieffo. “FunPlus made it easy. Their team has given us the resources to succeed and stands behind us every step of the way. PublishingPlus will make the marketplace more approachable for indie developers everywhere.”

Game developers interested in applying are free to submit their ideas for consideration at any stage of development. PublishingPlus will consider applications as early as paper documents or as far along as geo-beta. Financing begins immediately and support continues for each successful tier and milestone met.

For more information about PublishingPlus, please visit: http://publishingplus.funplus.com

Train2Game News MobileSlots top 50 iconic games

gamerPac-Man, Minecraft and Candy Crush Saga have been named as some of the most
iconic games ever.

The experts at online gaming site, MobileSlots.com named the games they felt were the most iconic and have now announced the 50 most popular choices.

The list included games from both the past and present played on a range of
devices from consoles to phones.

Retro games from the seventies and eighties featured prominently on the
list, including Pac-Man, Pong, Space Invaders and Tetris.

Other blasts from the pasts included some nineties nostalgia from the likes
of Spyro, Rayman and Crash Bandicoot. Modern day entries included Call of Duty, The Last of Us and Minecraft. Addictive mobile games were also named like the infamous Snake 97 as well as Candy Crush Saga and Angry Birds.

Many of the games on the list have since been remade but the classics are
the ones that made the cut.

A spokesperson for MobileSlots.com said: “The
gaming industry is now so huge and has so many different types of games but
when it comes down to it the most iconic ones are often the most simple.

“Judging from this list, the recipe to an iconic game is to have a great
storyline, an instantly recognisable protagonist and be incredibly
addictive.

“The gaming industry has come a long way since it begun, some of the games
on the list have gone to inspire movie adaptations, comics and merchandise.

“It’s great to see that some of the very first video games are still so
popular today.”

Results in full (in no particular order):

1. Pac-Man

2. Tetris

3. Golden Eye 007

4. The Legend of Zelda

5. Street Fighter

6. Tennis for Two

7. Pong

8. Super Mario Bros

9. Donkey Kong

10. Final Fantasy VII

11. Tomb Raider

12. Tony Hawks Pro Skater

13. The Sims

14. Minecraft

15. WWF SmackDown!

16. Resident Evil

17. Call of Duty

18. Pokémon Red/Blue/Yellow

19. Crash Bandicoot

20. Spyro

21. Halo

22. Half-Life

23. Grand Theft Auto

24. Super Mario Kart

25. Sonic the Hedgehog

26. World of Warcraft

27. Assasin¹s Creed

28. Doom

29. The Elder Scrolls V: Skyrim

30. The Last Of Us

31. Super Metroid

32. Roller Coaster Tycoon

33. Theme Hospital

34. FIFA International Soccer

35. Football Manager

36. Frogger

37. Candy Crush Saga

38. Flappy Fish

39. Snake 97

40. Space Invaders

41. Asteroids

42. Prince of Persia

43. Lemmings

44. Zork

45. Gran Turismo

46. FarmVille

47. King’s Quest

48. Angry Birds

49. Solitaire

50. Rayman

Train2Game News Interview with Fee Stewart on Women in Games

Fiona StewartFormerdroid Managing Director and former Train2Game student Fee Stewart has made a list of the top 100 women in gaming. We interviewed her about what the nomination meant to her and what it’s like being female in the UK Games Industry.

What does it mean to be included in the list of Top 100 Women In Games?

Personally I am chuffed to be amongst such great women in the industry. It feels great that there is so many women in the industry to be able to narrow it down to 100. I would now like to see the top 100 males too though now! It’s all about inclusion and diversity at the end of the day.

When going about your work, do you see yourself as one of the UK’s high flying women in Gaming?

Definitely not lol. I think I will always feel humble when looking at what others do. I love this industry with an extreme passion so have never felt that I am “Working” when doing what I love. I still feel I haven’t actually achieved anything worthy yet.

How important do you think this kind of event is to females in the Games Industry?

It’s nice to be included. It is nice to see that there are other girls in the industry and if it encourages more girls to join it then it is worth doing but at the end of the day it is equally important that everyone, male and female are made to feel inclusive into the industry.

What are some of your experiences being a Woman in Games?

I am a team player. I don’t look at me and think female, Mother of three. I look at me and see Game Dev. Most of the industry looks and me and sees Game Dev, that is the way it should be. I have had a few occasions where I have been ignored by a few of the male Game Devs who presume I am someone’s wife or girlfriend rather than a Developer myself, which has been a bit annoying.

How can women in Video Games help each other?

I don’t believe it is a case of helping each other. It is nice to meet up with other girls in the industry, sometimes as I miss girly things being with the boys all the time but if you want to be the best then be it. It doesn’t matter if you are male or female. I think it is important that everyone male or female is recognised for good work! I don’t want to be special just because of my sex.

How can people continue to support and drive females working in games?

Be inclusive, don’t assume things. That girl in the group may also be a game developer and might even be a better one than you. Before women get to the workplace teach girls at Primary level to code. Make it acceptable socially to be a girl geek and let toys be toys, not boy’s toys and girl’s toys.

What are you working on now, what do you have planned for the future?

We are getting Splemy ready for iOS and Android. I am also helping organise the next big Gamayo ( Game Makers Yorkshire ) event in April as we have over 500 members. As for the future who knows?

Train2Game News Transforming Gaming Event in London

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The multi-disciplinary talent management agency, DD-Mgmt has confirmed it will host an event at Mobile Games Week at the Google Campus in Shoreditch, London later this month.

The event, which will take place with support from GameSparks, will discuss the transformation of gaming. Focusing on the integration of gaming as a service, the discussion will focus on the development of games-as-a-service, with presentations including innovative ways to monetise the sector.

Entitled ‘Transforming Gaming – Transformation of Gaming and Benefits of Enhancing Games as a Service’ the seminar is set to welcome speakers from Game Sparks and DD Mgmt with additional content from LKWD – Lockwood Publishing. Presented by DD MGMT, the two and a half hour event will take place on Wednesday 21 January, 9.00am – 11.30am. Delegates should expect a lively discussion and transformative ideas, technologies and methods to drive investment and monetisation across the mobile gaming industry.

The inaugural London Mobile Games Week is celebration of the UK’s booming technology and creative sectors. A series of events will take place up and down the country to mark the initiative, with networking, conferences, seminars, meet ups, exhibitions, workshops and awards ceremonies arranged by independent associations and the wider gaming community.

DD MGMT is a talent management service provider. It celebrates individuality and difference, and provides a management service based on cherishing what is original about all of its clients.

Jhannon Fanus, CEO & Co-Founder of DD Mgmt said, “We’re delighted to be hosting the Transforming Gaming event at the Google Campus. Talent is a broad spectrum with many different forms – and we’re here to allow that kind of unique talent to shine through. We provide access to tools and resources that enables individual talent to find a platform. The gaming sector in the UK, along with the tech and creative sectors, are producing some really exciting work and phenomenal talent at the moment, which makes it a very interesting industry to be a part of.”