Train2Game News UK Mobile Games Studio Undergoes Rebrand

Outplay Entertainment, the UK’s largest independent mobile games studio, has unveiled a transformative rebrand.

Through partnering with multi-discipline design agency JDO, new positioning around the concept of ‘limitless fun’ has been devised, along with a new logo and identity.

This follows a hugely successful 2017, and a year of rapid growth, where the studio reported 1,904% revenue growth since 2013. It ranked 61st as part of the Deloitte Technology Fast 500 – a league table of the fastest-growing technology companies in EMEA, while also placing 11th in the UK Fast 50, and first in Scotland. Topping this off was The Sunday Times Tech Track 100, where Outplay Entertainment ranked 13th nationally.

Richard Hare, President of Outplay Entertainment, comments “Our new visual identity captures the spirit of the business and is uplifting, approachable and authentic. It also guarantees heightened visibility to ensure we continue to thrive in an ever-evolving games industry. From the very start, our goal for Outplay Entertainment was to be associated with fun – and fun is different for every single one of us. Our focus going into 2018 and beyond, is to better understand what this means for all of our players globally. We want gamers to recognise our brand, our titles, and feel connected with our studio.”

On the partnership, Pippa Knight, Head of Strategy at JDO, comments “The key to creating a successful strategy for Outplay Entertainment has been to define the creativity, energy and expertise that will resonate powerfully within the corporate and consumer worlds. The concept we created together – ‘limitless fun’ – is a truth that has inspired the business since inception, and was a natural choice to capture the brand’s core idea. It conveys diversity, inclusivity and has an unstoppable momentum which positions the brand perfectly to inspire continuing progress and success.”

For more information about Outplay Entertainment please visit https://outplay.com/

Train2Game News: Games Industry News – 29.03.13

Pokemon It is the end of the week so it is time for the Train2Game games industry news round up!

In exciting news for Pokémon video game players across Europe, The Pokémon Company International announced the long-awaited dates and locations for the Pokémon European Video Game Championships. The English competition will be held in Birmingham on June 2. Players will battle for the chance to earn a Travel Award to the 2013 Pokémon World Championships in Vancouver, Canada, this August. Visit www.pokemon.co.uk for more information.

Warner Bros. Interactive Entertainment and DC Entertainment today announced Infinite Crisis, an all-new multiplayer online battle arena (MOBA) game developed by Turbine, the award winning studio behind free-to-play online games including The Lord of the Rings Online. Infinite Crisis is a free-to-play game that features a deep roster of DC Comics characters and is scheduled for release in 2013 for the PC.

In further news from Warner Bros. Interactive Entertainment, they announced two of its biggest mobile games, Batman: Arkham City Lockdown and Scribblenauts Remix, are coming to Android, exclusively in the Amazon Appstore for Android. Expanded to and completely optimized for the Kindle Fire and Kindle Fire HD offers gamers with new ways to connect to their favorite franchises.

Xbox Live Arcade and PlayStation Network have started their Spring Sales. Xbox Live’s sale runs from March 26 – April 2, and includes such titles as Dead Rising 2, Walking Dead, LA Noire, Max Payne 3, Resident Evil 6 and some of their movie offerings. The PSN kicked off its spring sale yesterday and it is running until April 9. In addition to the sale, it’s going to have a number of limited time offers, the first of which is Killzone HD, available till the April 29. Some of its games up for sale are Rayman 3 and Trine 2.

Electronic Arts, Sega, Sony, Codemasters and more have pledged support for the first Game QA & Localisation forum, taking place June 25-26 in London. The event will focus on best practices for test plans, QA budgeting and strategy with a mix of keynotes, sessions, panels and workgroups. Paradox, Outplay, Ganz, Plarium and Abertay University are also involved with the event. Full details can be found at the official site.