Independent Train2Game student studio Derp Studios has been working with Breeze Radio to create Apps that will safeguard the radio station’s future distribution for years to come.
Successful digital radio station Breeze Radio drafted in the young team of Developers to handle creating its Apps. Breeze Radio has been taking steps to make sure it’s global network of listeners can be reached, as technology continues to develop in the ever changing radio broadcast sector.
Derp Studios were tasked with taking Breeze Radio to the next level of distribution before it arrives, creating Apps that will work alongside its digital distribution channels that will work for mobile and reach every corner of the globe. The apps have now been created and the station is ready for the next steps in its successful development, thanks to the team at Derp Studios.
Andy, setup Breeze Radio when he returned from active service previously of the Royal Engineers. He was working with other stations but found that regulations to make the stations more commercially successful were preventing him from delivering the radio he wanted to. He found that radio was no longer beneficial to the listeners and it wasn’t what they wanted to hear, there was too many adverts and not enough music. He wanted to play music people wanted to hear, not what the major labels were forcing people to listen to so they can make millions selling music.
With Andy’s background in the military and living abroad, he knew what the services and x pat communities wanted to hear. Using digital radio he could reach these communities. He planned to give them good radio without the countless adverts and lack of music variety. He wanted to play a selection of music people wanted to hear, not based on marketing demographics but on quality music that everyone would like. He started Breeze radio and found they actually paid more to keep going because they actually played more music than others so had to pay more royalties.
Breeze is now listened to in 128 countries worldwide with 6million listeners tuning in every week. The radio station has ditched the snobby and old fashioned AM/FM broadcasting model and now uses multiple online channels to handle Breeze’s distribution. This is not only cost affective but reaches a global audience, replacing the traditional radio model and overtaking traditional broadcast channels. Digital is also a better platform for receiving accurate data of listeners, rather than the outdated existing audience monitoring techniques.
But there is still one place web based radio is not the dominant broadcast channel; in the car. But that’s where Derp Studios fits in, it has created Android and Windows 8 Apps which mean Breeze can reach every area of the globe. In the near future you’ll be able to use these Apps to tune into Breeze in your car wherever you are in the world, through the 4G network. This will not only help Breeze reach its existing listeners wherever they are, it will also open up the entire world to the delights of Breeze Radio.
As well as building a successful station for all to enjoy Andy has not stopped at that. Breeze Radio now sell digital radios on the site with all profits going to charities across the globe that help with Autism awareness and childhood cancer.
Chris Ledger, Managing Director, Derp Studios: “It’s great to work with Breeze as we agree with their ethos of reaching people with a product that they want. With Breeze’s huge success we’re really pleased they chose us to safeguard them for the future.”
Andy: “It didn’t cost an arm and a leg but the end product is great. The Derp Studios team made a simple solution for a complicated problem. We’re now safely ready to continue to grow our listenership into the future. It’s not about the money for us, we do it for the love of the music and Derp Studios understood that.”
You can find out more about Train2Game, Breeze Radio and Derp Studios at these links