Train2Game News Boost your App up the store

WeQ , a global mobile ad tech organisation, has announced the launch of WeQ BOOST — an innovative app ranking solution that utilizes proprietary technology for campaign management and optimization.

Additionally, it combines over 100 boost traffic sources with a deep knowledge and understanding of app store algorithms to create bespoke burst campaigns that are specifically designed to catapult apps to the rank that yields the highest ROI.

With 5.8 million apps in Google Play and Apple App Stores to date, visibility is key. Changes to both platforms have made it challenging for advertisers to use app store optimization (ASO) and user acquisition (UA) through burst campaigns effectively. New features in the iOS11 release included a new “homepage” design, new character limitations and the split categorisation of apps into “Games” and “Apps” with their own navigation tabs and pages, giving non-games the chance to be discovered more easily. Additionally, both platforms adjusted their ranking algorithms, putting more weight on the quality of the app measured by reviews and ratings. Google even added engagement as an extra variable for its algorithm to reward good quality apps that bring more added value to the users.

These changes present both a challenge and an opportunity for marketers wishing to find the best ways to boost their discoverability and increase their chances to be found by high quality users. WeQ identified four main use cases for doing burst campaigns, on which the newly launched WeQ BOOST solution is based:

  • Fast Track User Base Growth: burst campaigns are a cost efficient way to jump-start user base growth, helping advertisers to achieve critical mass.
  • Take Monetization to the Next Level: the more eyes on the app, the more chances for stronger monetization — be it through selling advertising space or increasing revenue from in-app purchases.
  • Establish Presence in a New Market: bursts can prove a catalyst to open borders.
  • Outrank Competitors: bursts are a great tool for reaching the top of the charts, getting the app noticed and outranking competitors, resulting in strong organic growth.

Stanislava Todorova, VP of New Media Solutions at WeQ, said: “WeQ BOOST is designed to empower advertisers to cut through the noise in the ever-changing ecosystem of the app stores. Launching this new solution adds another powerful element to our portfolio that enables us to create the perfect mobile marketing mix for our clients. At WeQ, we believe that the ultimate marketing strategy should be a combination of bursts and sustainable user acquisition campaigns to address different needs throughout the lifecycle of an app.”

WeQ’s proprietary technology, combined with its team of over 100 seasoned professionals with global mobile marketing expertise, is what makes our app ranking solution unique. The WeQ team develops a personalized strategy for each client based on industry intel, local knowledge and experience from more than 2000 successful burst campaigns. The carefully curated global network of publishers means a truly global reach and access to a specific geographic for the advertiser. This is further supported by the hands-on approach that the team practices, ensuring that the campaign is constantly analyzed and optimized for better ROI. Furthermore, WeQ’s dedicated team carry out traffic checks to prevent fraudulent activity using in-house anti-fraud technology.

With launching WeQ BOOST, the adtech company is hitting another milestone of their global growth and expansion plans of its solutions and services. Today’s launch falls on the heels of WeQ’s announcement in late April that it had secured more than $50 million USD in internal funds and debt capital to accelerate an ambitious global growth path. The ad tech brand plans to use the funds as it undertakes an aggressive M&A strategy. Over the next 12-24 months, WeQ plans to acquire cutting-edge technologies from innovative ventures to expand its technological footprint and services, attract international talent, and enter new international markets.

Train2Game News Elder Scrolls Mobile

Bethesda Softworks®, a ZeniMax® Media company, today announced The Elder Scrolls®: Blades will be available fall 2018 on iPhone, iPad and Android devices.

From Bethesda Game Studios®, the award-winning creators of The Elder Scrolls V: Skyrim® and Fallout® Shelter, comes a massive first-person role-playing game created for mobile.

“We’ve been waiting to play a game like this. The huge first-person RPGs we love to build, but on our phones,” said Todd Howard, Game Director at Bethesda Game Studios. “It’s incredible what we’re able to do now.”

Experience an all-new single player story set in the world of The Elder Scrolls. As a member of The Blades, the Empire’s top agents, you are forced into exile. On the run, you return to your hometown to find it destroyed.

Create any character you want and play a variety of modes. Become your town’s champion through all-new single-player storylines. Create and customize your city, restoring it to greatness. Conquer your friends and rivals in epic one-on-one Arena battles. Or test your resolve in the never-ending Abyss.

The Elder Scrolls: Blades is created from the ground up for mobile devices, featuring stunning visuals, intuitive touch and swipe controls, and the ability to play the entire game in landscape or portrait mode.

Pre-register The Elder Scrolls: Blades at http://playblades.com and sign up for a free Bethesda.net account to receive updates on early access. In celebration of E3 2018, pre-register between Sunday June 10 and Friday, June 15 to receive an exclusive helmet and sword when The Elder Scrolls: Blades launches worldwide this fall.

The Elder Scrolls: Blades is not yet rated by the ESRB. For more information, visit: www.elderscrolls.com

Train2Game News Life is Strange coming to Android

SQUARE ENIX® today announced that DONTNOD Entertainment’s award-winning, five-episode narrative-driven adventure, LIFE IS STRANGE, are now available to pre-register for Android players.

All five episodes will be available in full this July with controller support included, exclusive to Android.

All 5 episodes of LIFE IS STRANGE are also available now on iOS.

Enhanced with Unreal Engine 4 and developed by Black Wing Foundation, this faithful adaptation of the original console game features full touch screen integration and in-game photo-mode, giving players the opportunity to photograph Arcadia Bay like never before!

With high quality production values and a unique hand-drawn art style fully optimized for Android, you will follow the story of Max Caulfield, a photography senior who discovers she can rewind time while saving her best friend Chloe Price.

The pair soon find themselves investigating the mysterious disappearance of fellow student Rachel Amber, uncovering a dark side to life in Arcadia Bay. Meanwhile, Max must quickly learn that changing the past can sometimes lead to a devastating future.

Key Features:

  • A beautifully written, modern adventure game.
  • Rewind time to change the course of events.
  • Multiple endings depending on the choices you make.
  • Striking, hand-painted visuals.
  • Distinct, licensed indie soundtrack featuring Alt-J, Foals, Angus & Julia Stone, Jose Gonzales and more.

Features Exclusive to Mobile:

  • Complement your mobile experience with full controller support, exclusive to Android players.
  • Enhanced user interface for full touch screen integration.
  • Share your game progress on social media and compare your story choices with friends.
  • An all-new Photo Mode allows you to take pictures, modify them with filters and share them easily.

Visit Google Play to pre-register your copy of LIFE IS STRANGE: https://play.google.com/store/apps/details?id=com.squareenix.lis

Train2Game News SEGA Saturn Android controller

Videogame merchandise retailer Merchoid have just unveiled the most compact time machine ever in the form of an officially licensed SEGA android smartphone controller.

Relive all your childhood favourites without having to delve into that attic!

Based on the ergonomic SEGA Saturn controller (the one with six buttons instead of three), this device can be used with any Android phone to play a heap of SEGA games (a lot of which are free on Google Play already).

The phone holder is removable meaning you’ve finally got a loophole for when your parents say you’re too close to the screen. Simply place the phone wherever you please and control from afar, moan-free.

Also, there are absolutely no wires due to the Bluetooth connectivity, meaning the device offers truly wireless play.

Sure, people can brag about their NES Classic but can they use it on the go? Definitely not. After all this time, it still seems SEGA does what Nintendon’t!

Merchoid’s community manager, Jessica Adams, had the following to say, “Can’t talk. Playing Sonic.”

If you want to live in the past today you can purchase the SEGA Saturn Android controller at https://www.merchoid.com/product/sega-android-smartphone-controller/

Train2Game News Dragon Ball Legend available now

Leading interactive entertainment developer and publisher BANDAI NAMCO Entertainment Inc. are pleased to announce DRAGON BALL LEGENDS is now available as a free download on the App Store and Google Play.

This new one-finger card action battle game lets players go head-to-head in real time with rivals from around the globe in PVP battles at home or on-the-go.

DRAGON BALL LEGENDS has the legendary Goku and a trio of brand-new characters drawn by Dragon Ball creator Akira Toriyama himself.

  • Shallot, a time-displaced Saiyan from the past
  • Zahha, a magical swordsman sent from a far-flung world
  • A mysterious hooded man

DRAGON BALL LEGENDS was originally announced via a pre-launch campaign in March and since that time it has broken BANDAI NAMCO Entertainment’s all-time record with over 4.5 million total registrations.

In commemoration of this milestone, all users who begin playing the game today will receive Goku, Frieza, a rare character and Chrono Crystals (items used to summon fighters in-game) upon download.

“DRAGON BALL LEGENDS introduces an innovative one-finger battle system that gives players of all experience levels the ability to fight like Goku, Gohan and Vegeta” said Keigo Ikeda, Producer of DRAGON BALL LEGENDS (BANDAI NAMCO Entertainment Inc).

Train2Game News Hogwarts Mystery out now

Jam City, a Los Angeles based mobile games studio, announced today that the new mobile game Harry Potter: Hogwarts Mystery is available to download now on the App Store and Google Play.

Developed by Jam City in partnership with Warner Bros. Interactive Entertainment, Harry Potter: Hogwarts Mystery is the first mobile game where players create their own character and experience life as a Hogwarts student. The game will launch under Warner Bros. Interactive Entertainment’s Portkey Games, a label dedicated to creating new mobile and videogame experiences that place the player at the center of their own adventure, inspired by J.K. Rowling’s original stories.

“There are so few moments where a mobile entertainment company has the chance to truly bring magic into the world and we’ve been thrilled by the amazing response our game has already received from Harry Potter fans everywhere,” said Chris DeWolfe, co-founder and CEO of Jam City. “We at Jam City have been working hard to ensure that any aspiring witch or wizard can enter Hogwarts through their smartphones and tablets and begin their magical journeys.”

The story of Harry Potter: Hogwarts Mystery is set in the 1980s. In the game, players will progress as a student through Hogwarts, joining one of its four houses. Players will be able to create and upgrade personalized characters using an avatar customization system, learn an arsenal of magical skills, and form relationships with other students. They will also be able to master everything from crafting potions under Snape’s critical eye, to Transfiguration with Professor McGonagall. Along with interactive spellcasting, the game features an encounter system where narrative choices impact parts of the story.

“Being involved in the making of the Harry Potter: Hogwarts Mystery mobile game will give great pleasure to my grandchildren,” said Dame Maggie Smith, voice of Professor McGonagall in the game.

Players will also be introduced to some original game characters like Penny, a popular Hufflepuff potions expert, Tulip, a rebellious Ravenclaw prankster, and Merula, a Slytherin with a dark past. As players unravel the Hogwarts mystery, they will explore familiar locations like Diagon Alley and Hogsmeade.

Harry Potter: Hogwarts Mystery is free to play and is available NOW on mobile devices via the App Store and Google Play. For more details on Harry Potter: Hogwarts Mystery, and to connect with other Harry Potter fans, visit www.facebook.com/HPHogwartsMystery/ www.twitter.com/HogwartsMystery , and for more information visit www.HarryPotterHogwartsMystery.com/ .

Train2Game Return of the Tamagotchi

Tamagotchi is back! After the first launch of the iconic toy over 20 years ago, your virtual friends are back.

Today, they come to your mobile phone in a beautiful game from Bandai Namco and Paladin Studios. Hatch an egg and take good care of your little friend to keep them healthy and happy. My Tamagotchi Forever is now available worldwide on iOS and Android.

RECONNECT TO YOUR OLD FRIENDS

Meet Mametchi, Kuchipatchi and many more of your old friends in Tamatown. When you take good care of your Tamagotchi, they will evolve to adulthood. Help them achieve their dreams – from being an astronaut to science teacher or mayor. Each Tamagotchi has a place in Tamatown, and with your proper care and dedication, Tamatown and its adorable residents will thrive. With some diligence and love, you get friends for life!

A HAPPY DAY

Bathe, feed, play, and sleep – there’s always something to do to keep your Tamagotchi happy. Your Tamagotchi will let you know what they need. A warm soapy bath gets them clean. Shopping for food and feeding your little friend revitalizes them. With their energy restored, head to the arcade and play minigames to earn coins – from Match-3 puzzles to Hide-And-Seek. Then get out to Tamatown to decorate the village and create Memorable Moments. After a day of fun, when everyone’s tired, it’s time to head to bed and rest a bit. Turn off the lights and say goodnight – and rest assured that your little pal will be waiting for you when you get back.

READY TO GROW

From a tiny egg to full-grown Tamagotchi, your pet will go through several stages of evolution, each containing unique characters and evolution paths. Your actions determine which characters you get. There’s a lot of unique Tamagotchi, and each requires a specific kind of caretaking. Can you hatch them all?

SHARING IS CARING

Decorate Tamatown with playgrounds, trees, boats, swimming pools and dozens of other playful objects. Your Tamagotchi are happy to join in on the fun! Snap pictures to create Memorable Moments, and collect these memories in your photo album. You can then share the photos with your friends and compare notes on evolution and other game tips. When you want to connect with other Tama-fans, you can join the thriving community of Tamagotchi enthusiasts to chat about the game.

FUN FOR EVERYONE

Whether you are a Tamagotchi veteran or this is your first encounter, My Tamagotchi Forever has plenty of fun and love for everyone. The game is available now for smartphones and tablets, on the App Store and Google Play Store. Get it now – your Tamagotchi is waiting for you!

For more information, check out the Paladin website at www.paladinstudios.com/tamagotchi or the My Tamagotchi Forever website at www.mytamagotchiforever.com

Train2Game News You’re a wizard!

Niantic, Inc. and Warner Bros. Interactive Entertainment today announced the development of Harry Potter: Wizards Unite™, an augmented reality (AR) mobile game inspired by J.K. Rowling’s Wizarding World. 
Published by Niantic and co-developed by Niantic and Warner Bros. Interactive Entertainment, under the Portkey Games label, Harry Potter: Wizards Unite™ will use state-of-the-art augmented reality mobile technology to put magic in the hands of aspiring wizards and witches worldwide.

Harry Potter: Wizards Unite™ will reveal that magic is all around us, and allow players to be a part of Harry Potter’s rich world, through Niantic’s AR + real-world mobile game platform and the franchise expertise of WB Games San Francisco’s development and publishing team. By exploring real-world neighborhoods and cities across the globe, players will go on adventures, learn and cast spells, discover mysterious artifacts, and encounter legendary beasts and iconic characters.

Harry Potter: Wizards Unite™ is part of Warner Bros. Interactive Entertainment’s Portkey Games, a new games label dedicated to creating video game and mobile experiences inspired by J.K. Rowling’s Wizarding World.

 “At Niantic, our goal is to leverage technology to create real world experiences that help people to discover the wonderful, and often magical parts of the world around them,” said John Hanke, founder and CEO of Niantic, Inc. “The beloved Harry Potter stories have captured imaginations worldwide for more than 20 years and soon we’ll turn the fantasy into augmented reality, allowing fans and their friends to become wizards and witches.”

 “With this game, we are allowing the passionate, worldwide fan base to experience J.K. Rowling’s deeply powerful and imaginative universe in a new, truly immersive way,” said David Haddad, President, Warner Bros. Interactive Entertainment. “It is wonderful to have Niantic’s remarkable augmented reality expertise as we develop this incredibly rich wizarding world for players to explore in their everyday lives.”

Additional details for Harry Potter: Wizards Unite™ will be announced in 2018.

To stay up to date on Harry Potter: Wizards Unite™, please visit www.harrypotterwizardsunite.com and sign-up to receive the latest information and follow the game on Facebook https://www.facebook.com/HPWizardsUnite/ and Twitter https://twitter.com/HPWizardsUnite

Train2Game News Game moment GIFs on mobile

Megacool, a mobile game technology startup based in San Francisco and Oslo, Norway, has today announced that the company’s API, which allows mobile game developers to add a seamless way to share game moments through GIFs, is now available for iOS, Android and Unity developers. 

Addressing a need in the mobile game market for cost-effective marketing tools, the Megacool API has exited beta with nearly one million GIFs already shared and is now available for all developers at megacool.co.

Megacool’s technology lets players record a short clip of the gameplay, for instance a high scoring round or a winning move, in the form of a GIF without impacting game performance. With only a few quick taps, players can send that GIF as well as a download link for the game directly to a specific friend or contact via SMS text message and other social channels. This helps spread the game organically and virally through digital word-of-mouth between friends, which players trust more than traditional in-game advertising.

Similar to the way that Snapchat lets users capture 10-second clips of what is going on in their lives, Megacool lets users capture one to 10-second clips of what is going on in their mobile gaming life, and share it with friends just as easily. Developers who have participated in the Megacool beta with deep integration in their games have seen a 10% conversion rate of shares to installs, as well as a 10% rate of re-engaging lapsed users.

“Traditional user acquisition for mobile games, consisting of in-game advertisements in the form of disruptive video and static interstitials, is fundamentally broken,” said Nicolaj Broby Petersen, founder and CEO of Megacool. “In a system where the biggest publishers on the market can buy up advertising inventory and drive pricing up, only they can compete. Developers needs new and innovative ways to spread their games in a cost-effective way.”

Megacool’s API has been developed to address the specific needs of mobile game developers and marketers who have been squeezed out of the high-cost mobile game advertising market. Founded in June 2015 by the creators of Dirtybit, a leading Norwegian mobile game studio that launched and grew the Fun Run series of games to more than 100 million downloads, Megacool represents a new and unique option for developers to grow their player base and drive downloads. Megacool has grown directly out of the team’s experience and success in growing the Fun Run series without a single dollar spent on marketing or user acquisition.

“We found early on that the key to the success of Fun Run was how it was being shared virally between users, driving downloads without a single advertisement,” Petersen continued. “Our goal with Megacool is to give developers the tools to make the most valuable method of sharing, word-of-mouth between trusted friends, easier than ever inside of their games.”

“Megacool consistently drives new users for us that spend more and retain better than organic users at a fraction of the cost of traditional UA channels. We see double digit conversion from GIF referral to install,” said Kevin O’Neil, founder of Candywriter, a mobile game developer with nearly 30 games and apps in their portfolio that have been downloaded more than 60 million times.

In the months ahead, Megacool will continue to refine and add new features to its API, including further customization options for developers around what types of clips can be recorded and what can be included when a clip is shared. In a future update, Megacool will also add the ability for players to edit their GIF recordings by overlaying their own text, similar to pictures and video shared on Snapchat and Instagram.

To learn more about Megacool please visit www.megacool.co . 

Train2Game Ariana Grande in Final Fantasy

Fans can take on a musical showdown with internationally renowned artist and actress, Ariana Grande, as SQUARE ENIX® announced a special in-game collaboration with FINAL FANTASY® BRAVE EXVIUS®. 

Starting August 18 through September 1, all players will be able to acquire “Chic Ariana,” the second Ariana Grande-inspired character exclusively designed for the game. In order to obtain her character, players must complete the first stage of the “Musical Showdown” event.

Players will also get a chance to battle an epic new boss, the “Bard Spirit” in order to obtain special rewards and event exclusive gear. Equipment specifically for Chic Ariana such as “Fashionable Dancewear,” “Microphone Stand” and “Magical Scrunchie” will all be available to equip for battles.

FINAL FANTASY BRAVE EXVIUS is available now as a free-to-play app (with in-app purchases) through the App Store and on Google Play. 

This title is developed as a collaboration between SQUARE ENIX® and gumi Inc. (developer of the hit title Brave Frontier)