Train2Game News Digital For Good Initiative


​Today, UK games industry charity GamesAid is pleased to announce the launch of a new era of fundraising with the ‘Digital For Good’ initiative.
‘Digital For Good’ offers videogame developers and publishers the opportunity to donate in-game content so it may be monetised and raise funds for the charities GamesAid supports. 

Full games, in-game items or DLC can be donated via Steam either in perpetuity or for a specified period of time to help the good causes.

The new initiative launches today with the Cynical Imp Charity DLC for lighthearted dungeon manager War for the Overworld. This variety pack of skins and themes is available at three different donation tiers, with 100% of the proceeds going to GamesAid. 

As regular supporters of GamesAid, Gamer Network – the world’s leading network of independent video games media – is supporting the launch of of the Cynical Imp Charity DLC. 

For more information and to purchase the Cynical Imp, please visit the War for the Overworld website. The Cynical Imp is also available on Steam.

To date GamesAid has raised over £2.5million and it is hoped that this new initiative will enable the charity to leverage its greatest asset in the industry to benefit those who need it most.

Last year Access Sport, Accuro, Action For Kids, Aidis Trust, Blackpool Carers Centre, The Clock Tower Sanctuary, Lifelites, MAPS, Solving Kids’ Cancer, and Special Effect all received cheques for £95,400 each during a special ceremony held at Warner House, London. It’s hoped that this new initiative will help increase that number for 2017 and beyond.

“The industry is evolving and with it so are the options to raise funds for the charities that GamesAid supports,” commented GamesAid Chair Ian Chambers. “This initiative offers game developers and publishers a straightforward and impactful way through which to raise funds from their content.”

Train2Game News StandUp for GamesAid 2017

A chuckle worthy line-up of comedians led by Imran Yusuf comes to The Comedy Store London raising the roof and funds for GamesAid.
‘StandUp for GamesAid’, the funniest night in the games industry calendar returns to the legendary Comedy Store in London on May 8th, 2017.

Hosted once again by enigmatic GamesAid patron Imran Yusuf, the rib-tickling night of cracking comedy celebrates its 5th year with another fantastic line-up, including:
Alistair Barrie

Pippa Evans

Jeff Innocent

Angela Barnes

Funmbi Onotayo

Dana Alexander

And more TBC…
Tickets for the consistently sold out show are available right now at £20 (plus £2 booking fee for orders over phone or on website), and all profits will be going straight to GamesAid to help disadvantaged and disabled young people across the UK.  Every year, StandUp for GamesAid raises thousands for the umbrella charity, and is the easiest/funniest way for you to help.

Tickets can be purchased at The Comedy Store box office, or by visiting The Comedy Store Website here: http://thecomedystore.co.uk/london/show/stand-games-aid/

Train2Game News 12 Days of GamesAid Christmas

Today, UK games industry charity GamesAid is proud to launch its 12 Days of GamesAid Christmas store on eBay.
The UK games industry has to come together to offer Christmas shoppers the ultimate wish list of unique gaming gifts to help raise money for GamesAid, helping disadvantaged and disabled children.

From 5th – 18th December, the GamesAid eBay store will auction off an amazing array of items – the like money usually can’t buy!

Items include a Deluxe Edition of Final Fantasy XV and artbook signed by game director Hajime Tabata, a copy of Football Manager 2017 signed by the Sports Interactive team, a Limited Edition Shrine of Malacath statue from The Elder Scrolls V: Skyrim, and a copy of Star Wars Battlefront: Ultimate Edition with a poster signed by the DICE team.

All the items can be found on the GamesAid eBay store, with even more to be added soon, including a mint copy of Forest of Doom signed by Ian Livingstone and a signed copy of Call of Duty: Infinite Warfare- Legacy Pro Edition.

http://stores.ebay.co.uk/GAMESAID
“Last year, the UK games industry raised a whopping total of £954,000 for GamesAid. Thanks to some incredible donations from our partners, we’re making Christmas extra special with our 12 Days of GamesAid auction” said Ian Chambers, Chair of GamesAid. “Every penny from the auction on our eBay store will go directly into our funding pot, which makes a huge difference to the lives of the young people our charities support. Please show your support and get bidding!”

Huge thanks to: Activision, Bandai Namco, Bethesda, DICE, EA, Ian Livingstone, Media Molecule, Sega, SK, Sports Interactive, Square Enix, Sony Computer Entertainment Europe, Techland, and Warner Bros. Interactive Entertainment for donating some truly incredible items.

Train2Game News Charity Gaming Bike Ride

Over a dozen heroic videogaming cyclists will be taking on the mammoth 352-mile, four-country, three-day challenge for the fifth consecutive year, between August 20th – 22nd, in an effort to raise funds for numerous UK-based youth and children’s charities.
Generating valuable funds for the worthwhile causes and hot on the wheels of gamescom, one of the toughest work weeks of the year, the troop will kick away their collective stabilisers with a 5am start from Cologne on Friday 20th August. The two-wheeling troop will set out across Germany, heading straight for the Dutch and Belgian borders, before finally venturing into France for the home straight.

Donations will be collected over the coming months and can be made at the team fundraising page here: https://www.justgiving.com/fundraising/gamescomtobrighton2016

Averaging close to 110 miles a day for 3 days solid, their mighty distances are on par with those endured by Le Tour De France’s most challenging routes. Hi-Rez will be supporting the cyclists with a sponsored van that will provide much needed aid every mile on the way.

Hi-Rez Studios has a long history of giving back through gaming and has raised over $830,000 for good causes over the past 4 years. You can check out some of the recent charity events of Hi-Rez Studios in this video.

Speaking about the partnership, Veronique Lallier, VP of European Publishing at Hi-Rez Studios Europe said, “We’re thrilled to be partnering with GamesAid on what has become such an iconic UK fundraising institution. In addition to the practical support we’ll be offering the cyclists, our community will be reaching out to them both virtually and, we hope, personally, boosting morale every pedal of the way. We wish them the very best of luck!”

Led by Warner Bros. Interactive Entertainment’s Cat Channon, and supported by industry veteran Keef Sloan, Director of Through The Line Consulting, it’s not too late for folks to show their support and join them and the gang or donate to the team’s fundraising efforts.

Those in need of inspiration need look no further than these videos for reasons to join the 2016 troop:

James Beavan, company director of Keymailer and cycle hero since the beginning, colourfully illustrates why you should join in his amusing video.

Keef Sloan, Director of Through The Line Consulting, is already on his training bike. He too has been with us since the beginning and has a few words to say about why you should join him this year.

Currently also pedalling in preparation for the epic cycle adventure are:

    Cat Channon, (Warner Bros. Interactive Entertainment)

    James Binns, (PCGamesN)

    Tracey McGarrigan, (CEO & Founder, Ansible PR & Communications LTD)

    Tony Solon, (Keymailer)

    Alex Cook, (Senior Manager, Business Development, GAME)

    Ian Pickstock, (Senior Designer, Arooga)

    Michael Pattison, (VP Third Party Relations, Sony)

    Richard Keith, (Chief Revenue Officer, The Yogscast)

    Nick Haywood, (UK PR Specialist, Razer)

With everyone’s combined efforts they are hoping to raise more than ever before for GamesAid, helping disadvantaged and disabled children and young people across the UK.

As always, all costs associated with the ride are covered personally by the cyclists, ensuring every penny goes to the good causes GamesAid supports.

To join these brave travellers and get more details on the adventure simply get in touch at contact@gamesaid.org

Train2Game News Numskull and Bossa endorse Stand Up for GamesAid

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Numskull and Bossa Studios have endorsed their support to the Stand Up for GamesAid comedy event coming this May 9th.

GamesAid’s funniest night, Stand Up for GamesAid, is reaching for another magnificent triumph with a first class lineup and drum-rolling hype. It’s no wonder tickets are already flying fast.

Numskull has signed up as Premium Event and Exclusive Bar Partner and Bossa Studios has snapped up Event Partner.

Ben Grant, MD of Numskull says of GamesAid, “Having seen first hand the excellent work GamesAid do for smaller charities, we are honoured to support this initiative which will help the disadvantaged, disabled children and young people. We are looking forward to working together on this and many more projects over the coming years.”

Rob Gotlieb, Head of Marketing at Bossa Studios, “We’re delighted and proud to support GamesAid. Stand Up For GamesAid is such a special event, because it brings everyone from the industry together to have a really great laugh, but also shows how we can make a really positive difference to a young person’s life in just one night.”

Last year was a sell out year and this time it will be even bigger. Imran Yusuf is hosting the night, pulling together an award winning line up including, Mike Gunn and Allyson Smith. He has been nominated best newcomer at the Edinburgh Fringe Festival and organised some of the country’s leading stand up acts. “One of the most captivating, energetic and animated stand up comedians I have ever seen,” reviews The New Current with a 5-star crown.

More information and tickets can be found at The Comedy Store. Money raised will go to GamesAid and their life-changing charities.

Numskull website: http://www.numskull.co.uk/

Bossa Studios website: http://www.bossastudios.com/

Train2Game News Square Enix Humble Bundle for GamesAid

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UK Games Industry Charity Stars In Line Up For ‘Choose Your Own Charity’ Feature In Videogaming Pack

Running from 11am PT (7pm GMT) today until January 5th 2016, the third Square Enix Humble Bundle offers gamers the opportunity to get their mitts on a wealth of amazing gaming content and do a good deed or two at the same time – helping ensure it’s a very merry Christmas for one and all.

Running over two weeks there are two fantastic bundles of gaming goodness for players to enjoy and great charities to benefit from.

Humble Inc operate a pay-what-you-want system where the consumer decides how much they want to pay for the games and where their hard earned cash will go. It’s an awesome set up that provides vital funding for charities such as the small children and youth based causes GamesAid supports to continue vital work throughout the year.

GamesAid would like to thank Square Enix, Humble and the individuals that have helped pull together an amazing gaming package the contents of which can be found below:

Here is the lineup of the bundle:

1st Week
Last Remnant
Life Is Strange Episode 1
Tomb Raider I, II + III
Murdered: Soul Suspect
Final Fantasy XIV: A Realm Reborn
Just Cause Collection
Front Mission Evolved
Gyromancer
Yosumin
20% off Just Cause 3 (Coupon)
33% off Life is Strange Season Pass (Coupon)
Lara Croft & the Temple of Osiris
Tomb Raider: GOTY Edition
Hitman Absolution: Elite Edition

2nd Week Addition
Tomb Raider: Anniversary
Tomb Raider: Legend
Tomb Raider: Underworld

Link to the bundle:

www.humblebundle.com

Train2Game News GamesAid Christmas Gifts

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Today, GamesAid announces three great ways to give to the games industry charity this Christmas.

As the wisest men and women know, there is no need to travel afar this Christmas to bring joy to thousands of disadvantaged and disabled children and young people who are supported by the video games industry through GamesAid.

This year, there are three great ways to include GamesAid on your gift list;

GIFT ONE
Humble Bundle presents Codemasters
We are thrilled that our friends at Codemasters are supporting GamesAid and The Prince’s Trust with their latest Humble Bundle offer, which will run from November 24th, 11:00am PST to December 8th, 11:00am PST
Their terrific line up includes:
GRID 2
GRID 2 Drift Pack
DiRT Showdown
Overlord™
Operation Flashpoint Complete (1&2)
Hospital Tycoon
Colin McRae Rally
GRID Autosport
Grid Autosport Road & Track Car Pack
Overlord II
Overlord Raising Hell (Expansion)
Grid 2 Spa- Francorchamps Track Pack
Coupon: 25% off Overlord: Fellowship of Evil
Coupon: 25% off DiRT Rally
GRID Autosport Season Pass
DiRT 3 Complete Edition
GRID 2: All In DLC Pack

“At Codemasters we have seen the difference GamesAid has made for many children and young people and we are proud to throw our support for them via our Humble Bundle to help GamesAid do good things” said Frank Sagnier, CEO, Codemasters

GIFT TWO
The Yogscast ‘Jingle Jam 2015’

The Yogscast Jingle Jam is a 24 day live stream marathon, with all your favourite Yogscast presenters playing games live via the Yogscast Twitch channel twitch.tv/yogscast to raise money for charity.

Since it first launched in 2011, the annual Yogscast Jingle Jam has raised over £1.71M, and GamesAid are excited to be named as one of the charities who will receive money from their 2015 drive.

The Yogscast Jingle Jam 2015 will begin on Tuesday 1st December and will run until 24th December. Viewers can tune-in and choose to donate to charity purely to support the Jam but they can also gain access to a special Jingle Jam Humble Bundle of great PC games.

GIFT THREE
Games On Song

The games industry choir is back, and is aiming to raise more money than ever with their live Christmas Concert. Nearly 40 members of the games industry will take to the stage at St Stephen’s Church, Rosslyn Hill, London on Wednesday 16th December to sing a seasonal selection of festive tunes for GamesAid.

Tickets are on sale now via Golden Giving, priced £20 / £10 aged 16 and under, with extra surprises, mince pies, and mulled wine on the night.

“The choir have put in so much to make this a great evening of traditional carols, solos and game inspired songs” said Ian Chambers, Musical Director of Games On Song. “Join us to help raise more than ever for GamesAid.”

Make the wise choice! Spread some cheer and help us spread the word this Christmas!

Feel good and follow all the latest news @GamesAid

Train2Game News Games on Song

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Today, Games On Song, the UK games industry choir is proud to announce it will be returning to the stage for a LIVE Christmas carol concert, raising money for GamesAid.

Formed in 2012, the Games On Song choir is made up members of the games industry who volunteer their time and voices to sing and raise money for GamesAid; a UK based video games charity which acts as an umbrella to support a number of smaller charities who help disadvantaged and disabled children and young people.

·         To date, Games On Song has raised over £15,000 for GamesAid
·         This year, GamesAid raised a record breaking £564,000
·         8 charities were awarded £70,500, including Accuro, Action for Kids, The Clock Tower Sanctuary, Lifelites, MAPS, Safe @ Last, SpecialEffect, and Jigsaw 4 U

“We’re delighted to be once again performing to help continue the amazing work GamesAid does” said Ian Chambers, Musical Director of Games On Song. “Every year members of our industry aim to raise more money to give to more charities. We have choir members who have worked on some of video games’ most iconic franchises such as Tomb Raider, Sonic the Hedgehog, Assassin’s Creed, and Fallout, and they have once again generously given up their time to sing. The Christmas concert is fast becoming a very special event in the fundraising calendar.”

Featuring classic carols and Christmas songs with a video game twist, this year’s concert will be the biggest yet.

TICKETS ARE ON SALE NOW >> https://www.goldengiving.com/event/Games-on-Song-Concert priced £20 each (£10 for children under 10yrs).

Thanks to Target Media who have sponsored the rehearsal space, preparations for the big concert are well under way! There are some very seasonal sponsorship packages available now. To find out more contact gamesonsong@gmail.com

The Games On Song Christmas concert for GamesAid will be on:

WEDNESDAY 16th DECEMBER 2015 7:30pm UTC
St Stephen’s, Rosslyn Hill, London

Train2Game News GameAid raises huge funding

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UK games industry charity GamesAid has smashed its funding record for the eighth year in a row.

£564,000 has been raised by the UK games business over the last 12 months, an increase of 29 per cent over previous years. This money will be split between eight charities – more than ever before.

Accuro, Action for Kids, The Clock Tower Sanctuary, Lifelites, MAPS, Safe @ Last, SpecialEffect and Jigsaw 4 U have all received £70,500 each.

“2015 has been another incredible year for GamesAid” commented GamesAid Chair Emily Britt. “Once again we’ve raised more money, supported more charities and distributed bigger individual cheques than ever before.

She added: “Before I step down after my three year tenure as a Trustee at Christmas, I am happy to say that GamesAid has never been more supported, stronger and positioned to make a massive difference to the lives of kids and young people throughout the UK.  We’re now support the work of eight diverse children’s charities. I’d like encourage anyone involved in the video games industry to become a member today and see what we can achieve next year!”

“GamesAid only exists thanks to the energy, passion and fundraising efforts of the UK video games industry. Thank you so much for your support. You are simply amazing.”

GamesAid has raised £1.7m in its eight-year history.

GamesAid charity initiatives this year have included the Stand Up For GamesAid comedy night, the GamesAid Golf day, the Brighton Poker Night and a variety of Humble Bundle initiatives. Games industry members are welcome to join the charity for free by signing up at gamesaid.org.

Train2Game News GamesAid record breaking fund raising year

PrintGamesAid, the UK video games industry’s charity, distributed the monies raised in 2013-2014 by its members, friends and supporters at a special cheque-giving ceremony during the Eurogamer Expo at London’s Earls Court.

GamesAid also made several announcements about its record fundraising achievements for 2014 as well as unveiling a brand new comedy fundraising event at the Manchester Comedy Store on October 20th.

“2014 has been a massive year for GamesAid,” said GamesAid Chair, Stuart Dinsey “We’ve raised more money, supported more charities and distributed bigger individual cheques than ever before.”

The outgoing Chair continued, “As I step down after my three year tenure as Trustee and Chair I think I can safely say that GamesAid has never been stronger, better supported, or more able to make a real difference to the lives of kids and young people through the charities we support – it’s a great thing to be a part of and I encourage anyone involved in the video games industry to become a member today by signing up at www.gamesaid.org.”

Each year members of GamesAid nominate and vote to decide on the good causes that receive charity funding. Those charities gaining the highest number of votes receive an equal share of all the monies raised. In previous years the organisation has supported four or five charities, but this year GamesAid has expanded its reach with seven supported charities each receiving for £62,571 – the highest individual amounts GamesAid has ever raised.

A total of £438,000 was raised in 2013-4, bringing cumulative funds raised by the charity’s loyal supporters since it was established in 2007 to £1.2 million. The charities receiving the funding during the moving London ceremony were Special Effect, Lifelites, Action for Kids, Jigsaw4U, Safe at Last, Accuro and MAPS.

In addition to meeting the due diligence requirements of GamesAid, this diverse range of charities had two key things in common: they all work tirelessly to support children and young people in the UK, and all struck a nerve with GamesAid Members – who voted in even greater numbers than last year.

GamesAid’s patron, Imran Yusuf stated “Since the voting process closed on Thursday 11th September and the votes were counted, the Trustees have been informing the successful charities about the news. This is one of the most rewarding activities that GamesAid’s trusty volunteers get involved in each year – all the more given we’re supporting seven charities this year.” He added , “Those charities that didn’t quite make the grade shouldn’t be disheartened – it’s worth reapplying and lobbying next year too – the more awareness you can build up, the more likely Members are to vote for you in the future!”

Imran Yusuf’s thoughts have already turned to fundraising efforts for 2015 – and GamesAid also announced today that the successful Comedy Store night, Stand Up for GamesAid will be headed to the Comedy Store in Manchester on October 20th 2014. He asked for people to “save the date and start booking meetings in the North for that Monday as well, more details very soon. “

During the cheque giving ceremony, Stuart Dinsey, GamesAid’s outgoing Chair offered his heartfelt thanks to all the people who supported GamesAid in 2014, and made this the biggest year in the charity’s history. He said that “GamesAid only exists thanks to the energy, passion and fundraising efforts of the games industry. Thank you so much for your support. You are simply amazing.”