Over a dozen heroic videogaming cyclists will be taking on the mammoth 352-mile, four-country, three-day challenge for the fifth consecutive year, between August 20th – 22nd, in an effort to raise funds for numerous UK-based youth and children’s charities.
Generating valuable funds for the worthwhile causes and hot on the wheels of gamescom, one of the toughest work weeks of the year, the troop will kick away their collective stabilisers with a 5am start from Cologne on Friday 20th August. The two-wheeling troop will set out across Germany, heading straight for the Dutch and Belgian borders, before finally venturing into France for the home straight.
Donations will be collected over the coming months and can be made at the team fundraising page here: https://www.justgiving.com/fundraising/gamescomtobrighton2016
Averaging close to 110 miles a day for 3 days solid, their mighty distances are on par with those endured by Le Tour De France’s most challenging routes. Hi-Rez will be supporting the cyclists with a sponsored van that will provide much needed aid every mile on the way.
Hi-Rez Studios has a long history of giving back through gaming and has raised over $830,000 for good causes over the past 4 years. You can check out some of the recent charity events of Hi-Rez Studios in this video.
Speaking about the partnership, Veronique Lallier, VP of European Publishing at Hi-Rez Studios Europe said, “We’re thrilled to be partnering with GamesAid on what has become such an iconic UK fundraising institution. In addition to the practical support we’ll be offering the cyclists, our community will be reaching out to them both virtually and, we hope, personally, boosting morale every pedal of the way. We wish them the very best of luck!”
Led by Warner Bros. Interactive Entertainment’s Cat Channon, and supported by industry veteran Keef Sloan, Director of Through The Line Consulting, it’s not too late for folks to show their support and join them and the gang or donate to the team’s fundraising efforts.
Those in need of inspiration need look no further than these videos for reasons to join the 2016 troop:
James Beavan, company director of Keymailer and cycle hero since the beginning, colourfully illustrates why you should join in his amusing video.
Keef Sloan, Director of Through The Line Consulting, is already on his training bike. He too has been with us since the beginning and has a few words to say about why you should join him this year.
Currently also pedalling in preparation for the epic cycle adventure are:
Cat Channon, (Warner Bros. Interactive Entertainment)
James Binns, (PCGamesN)
Tracey McGarrigan, (CEO & Founder, Ansible PR & Communications LTD)
Tony Solon, (Keymailer)
Alex Cook, (Senior Manager, Business Development, GAME)
Ian Pickstock, (Senior Designer, Arooga)
Michael Pattison, (VP Third Party Relations, Sony)
Richard Keith, (Chief Revenue Officer, The Yogscast)
Nick Haywood, (UK PR Specialist, Razer)
With everyone’s combined efforts they are hoping to raise more than ever before for GamesAid, helping disadvantaged and disabled children and young people across the UK.
As always, all costs associated with the ride are covered personally by the cyclists, ensuring every penny goes to the good causes GamesAid supports.
To join these brave travellers and get more details on the adventure simply get in touch at firstname.lastname@example.org