Train2Game News Tapjoy Reveals New Market Research On Parents Mobile Gaming

New market research from MobileVoice® by Tapjoy (www.tapjoy.com), a leading mobile advertising and app monetization company, shows that modern parents are far more tuned in and tech-savvy than their own parents were.

Because of their familiarity with the mobile ecosystem, they readily turn to their smartphones — particularly brand apps, social media, and rewarded ads — when it’s time to make a purchase.

This represents a major opportunity for advertisers who want to connect with the valuable parent demographic, according to Tapjoy’s report, Modern Mobile Gamer™ 2021: Parents Edition.

For the latest installment in Tapjoy’s Modern Mobile Gamer™ series, following the Gen Z Edition earlier this year, Tapjoy surveyed 5,498 of self-identified parent consumers in the United States.

Here are just a few of the insights that emerged:  

  • Parents love games, and mobile is their platform of choice. An incredible 90% of parents surveyed said they use mobile as a gaming platform, and 79% say games are one of their favorite mobile activities.
  • They shop on mobile because it’s convenient and saves time. Three quarters shop on mobile 1-4 times a week, and 73% cite convenience as a major factor.
  • Household spending is expected to increase as the COVID-19 pandemic wanes. Nearly half of parents shopped on mobile more during the pandemic and plan to continue doing so. 56% said they planned to spend more on the winter holidays in 2021, while 47% are planning to spend more on back-to-school shopping.
  • The pandemic continues to have a lasting effect on mobile habits: 47% did more mobile shopping in 2020 and said they plan to continue doing so, while 83% played more mobile games and said they plan to continue.
  • When it comes to marketing, 51% of parents like to see humorous brand content. 25% of parents also prefer brand content to be educational, compared to 18% of non-parents.
  • Modern parents are very receptive to rewarded ads: 46% said it’s the type of ad format they most prefer to engage with, compared to 12% who prefer Instagram and 10% who prefer Facebook.

Additionally, Tapjoy’s latest report contains research and analysis about the modern family dynamic.

Only 55% of those surveyed are married, and today’s parents eschew stereotypical gender roles in favor of a more balanced approach to employment, childcare, and housework.

“Today’s parents are so much more aware of modern technology and trends than their own parents were,” said Lauren Baca, Senior Director of Marketing at Tapjoy.

“They grew up with the internet, so they’re well aware of what their kids are doing. They see smartphones as an essential tool that makes everything easier, from shopping to banking to monitoring the kids’ online activity. They have limited free time, so convenience is really important to them — we saw that meal kits and to-go food were especially popular mobile purchases in 2020. They like to unwind with mobile games at the end of the day, and they’re very receptive to rewarded ads thanks to the ease, convenience, and value they add to every transaction.”

The data in Modern Mobile Gamer™: Parents Edition was gathered from surveys run on the Tapjoy network in February and June 2021.

Responses were filtered to include all respondents who identified as United States residents and parents.

This report is the second in a series of four Modern Mobile Gamer™ 2021 e-books featuring key insights on Zoomers, Parents, Millennials, and Generation X. Modern Mobile Gamer™: Generation Z Edition is also available for download.

For more information on mobile advertising and app monetization you can go to https://www.tapjoy.com/

Train2Game News Raptr colloborates with Intel

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Raptr, a leading provider of optimization utilities for PC gamers, today announced a collaboration with Intel to provide PC gamers worldwide who are playing on Intel Graphics-based personal computers with a suite of lightweight, powerful tools for improving the performance of their gaming hardware and software.

As of today, the Raptr application provides game optimization, hardware-accelerated gameplay recording and streaming, and automated driver detection for the more than half a billion PCs that include Intel Graphics technology released in the past three years.

“Our relationship with Intel brings us the resources and expertise to fulfill our vision of providing every PC gamer with the simplest way to have a fast, beautiful, hassle-free gaming experience,” said Dennis Fong, founder and CEO of Raptr. “This collaboration also increases our development, distribution and marketing capabilities and gives us the opportunity to expand both our user base and the services we deliver to them.”

“As a leading supplier of graphics to the PC market, Intel is excited to partner with Raptr to bring their best-in-class optimization technology to our users,” said Navin Shenoy, Intel Corporate Vice President and General Manager of Mobility Client Platforms. “Intel and Raptr share a common goal of making the PC gaming experience simple and fun for as many users as possible.”

Raptr’s unique approach to game optimizations starts with access to Intel’s and AMD’s internal, lab-tested performance databases, sampled from hundreds of the most popular games across a comprehensive range of system configurations. The application of machine learning and real-world telemetry data from the tens of millions of Raptr users’ PCs further refines the accuracy of recommendations, giving players instant, precise settings that unlock the full potential of their particular system configuration. Given the frequency of driver and game updates designed to improve game performance, this machine learning-driven approach gives consumers a solution that improves and evolves in real-time.

Furthermore, Raptr has added support for Intel Quick Sync technology, which enables users with Intel-based systems to record and stream video of their gameplay while minimizing the impact on system performance via hardware accelerated video encoding. Raptr’s gameplay recording technology allows gamers to easily capture and share video of their epic gaming moments in multiple ways – even after they’ve occurred – while maintaining the preferred framerate and resolution.

Through relationships with Intel and AMD, and additional support for Nvidia graphics hardware, Raptr now provides game optimizations, driver updates and ultra-efficient gameplay recording and streaming tools for nearly 100 percent of the global PC market. Raptr also disclosed that, based on data gathered from its tens of millions of users, nearly 90 percent of PC gamers worldwide are running their games at less than optimum performance settings.

Train2Game News Free Android optimisation eBook

Intel SoftwareRight now you can claim a free copy of Iggy Krajci and Darren Cummings’ eBook ‘Android on x86: An Introduction to Optimising for Intel Architecture’.

This fantastic resource gives developers a guide to the unique opportunities that arise from x86 architectures, as well as an overview of best practices for x86 app development so far.

Not only geared towards those interested in developing for Android devices featuring Intel architecture, it also includes a rather handy summary of the history and evolution of the operating system itself, from its humble origins through to the present day and Android KitKat 4.4.

You’ll also get a useful overview of the current mobile device and operating system landscape and an introduction to some of the business considerations for Android developers.

The real meat of the eBook goes into great depth about how you can make performance optimisations for Android applications on x86 architecture. It gives you helpful tips and guidance on using development tools such as the Intel Graphics Performance Analyzers and the Intel Power Monitoring Tool, and how you can get the best out of them with step by step walkthroughs.

If you’re completely new to Android and x86, or just looking to brush up on your knowledge, this is a really useful resource that is currently provided completely free of charge. It’s available from the Apress site in a variety of digital formats and this useful post on Intel Developer Zone has the steps to follow if you need any help claiming your copy!

Source: Develop