Train2Game News RuneScape Celebrating 20 Years

As part of RuneScape’s programme of 20th anniversary-themed content, the first instalment of ‘Once Upon A Time’, the living game’s multi-part anniversary storyline, launches in-game today. 

Titled ‘Foreshadowing’, it begins a celebratory adventure that will run across the entire year and sees players journeying through the living game’s past, present and future as the story unravels.

In Once Upon A Time: Foreshadowing, players will meet both allies and antagonists who will establish the story’s themes and plot.

Players will encounter Relomia, emissary of the now deceased Sliske, as she attempts to find her place in a world without her idol and long-time players will recognise a few familiar faces as her adventure unfolds.

Completing Foreshadowing rewards players with a new kind of hat called ‘Relomia’s Party Hat’, paying tribute to the beloved and much sought-after party hat. 

While RuneScape has already received more than 1,000 game and content updates in its two decades, 2021 is packed with 20th anniversary excitement and much more for both RuneScape and Old School RuneScape.

Discover more about RS20 today at https://www.runescape.com.

Train2Game News Katy Perry Headlines Pokémon 25th Anniversary Celebrations

The Pokémon Company International officially launches celebrations today for Pokémon’s landmark 25th anniversary.

As an iconic video game and entertainment franchise beloved by millions of fans of all ages around the world, Pokémon has been bringing people together since its launch in 1996.

In 2021, Pokémon will continue that tradition by aligning with another universal unifying force — music. Headlined by pop icon Katy Perry, the star-studded program created in partnership with Universal Music Group (UMG), the world leader in music-based entertainment, accompanies fan-focused activations celebrating 25 years of Pokémon across the franchise’s portfolio of video games, mobile apps, animation, merchandise and more.

To help fans kick off this celebration, a live-action video, uniquely highlighting moments in the brand’s 25-year history and a journey through the Pokémon world’s many regions, can be viewed beginning today on the official Pokémon YouTube channel here: https://youtu.be/l_ZHajviuAY 

Global Music Celebration: P25 Music

Every party needs a great playlist. To celebrate 25 years, The Pokémon Company International is teaming up with UMG through their brands strategies division, Universal Music Group for Brands, to make 2021 the biggest Pokémon party in history — and everyone is invited.

Pokémon is working with some of the biggest names in music, from rising artists to award-winning global superstars, for the program, titled P25 Music. Pop icon Katy Perry was revealed today as a premier collaborator in the massive, yearlong music campaign.

“Pokémon has been a constant in my life from playing the original video games on my Game Boy, to trading Pokémon TCG cards at lunch, to the adventures of catching Pokémon on the street with Pokémon GO. I’ve even visited the Pokémon Café in Japan while on tour! It is an honor to be chosen to help celebrate a franchise that has given me so much joy in the last 25 years, and to be able to watch it evolve in the ways it’s provided that kind of electric joy for the kids in my life and around the world,” said Katy Perry.

“In Katy Perry, we see a kindred spirit to Pokémon, whose world is bright, fun and uplifting,” said Colin Palmer, vice president of marketing at The Pokémon Company International. “Katy is a wonderful ambassador to help us celebrate 25 years of Pokémon, and we can’t wait for music fans everywhere to experience the exciting collaborations we have planned.”

“We are honored to celebrate the 25th anniversary of Pokémon and the significant cultural impact this beloved franchise continues to have around the world. Working together, we have developed dynamic year-round programming involving artists from across UMG’s labels — because what better way to create a global celebration than through the power of music,” said LJ Gutierrez, General Manager, UMGB.

Details about Katy Perry’s participation, additional artist surprises and more about the P25 Music program will be announced throughout the year.

25 Years of Adventures: A Journey Through the Pokémon World

Since the first video games launched in 1996, the franchise has explored a new region in the Pokémon world with the introduction of each core series game. In 2021, The Pokémon Company International will invite fans to relive their journeys through each of these regions in a yearlong program, beginning with the most recently discovered Galar region from Pokémon Sword and Pokémon Shield and ending with the classic Kanto region from the original Pokémon Red and Pokémon Blue games. Beginning today, fans can visit a new website that will serve as the hub for this and all fan celebration activities as they are announced throughout the year, located here: https://25.Pokemon.com/en-gb

Anniversary Partners: Celebratory Programs and Merchandise

Pokémon adventures are always better with friends, so The Pokémon Company International is teaming up with other iconic brands to help fans celebrate the journey throughout the year with unique promotions and merchandise. Collaborations in the brand’s 25th anniversary year include programs from Build-A-Bear Workshop®, Levi’s, McDonald’s and more. Fans can also look forward to even more special merchandise tied to the anniversary celebrations from licensees including Jazwares, Scholastic, Mattel, Funko, Power A and The Wand Company. Additional partners and the ways they will celebrate the anniversary will be announced throughout the year.

Special Collections: The Pokémon Trading Card Game 

The Pokémon Trading Card Game (TCG) is a cornerstone of the brand, and fans can look forward to special 25th anniversary-themed collections of the Pokémon TCG later in 2021. In the meantime, fans will soon be able to collect oversize cards featuring Pikachu and beloved first partner Pokémon from the various regions featured in the franchise-spanning retrospective. 

More Celebrations Across the World of Pokémon

The details revealed today are a glimpse into what the world can expect from Pokémon in 2021. With 25th anniversary-related activations planned for Pokémon animation, Pokémon video games, mobile games including Pokémon GO and Pokémon Masters EX, and more big announcements from the franchise, fans have a year full of new journeys ahead.

Train2Game News Pokémon Super Bowl Ad

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The Pokémon Company International today unveiled a new TV commercial that will air during Super Bowl 50 on Sunday, February 7.

The ad, shot in Rio de Janeiro, celebrates the millions of Pokémon fans around the world, encourages them to enjoy the Pokémon references hidden in the ad and Train On. A 30-second version of the ad will be aired at the beginning of the third quarter of Super Bowl 50. An extended version can be viewed at http://bit.ly/1KzQloU.

“For 20 years, the Pokémon world has inspired fans to train hard and have fun,” said J.C. Smith, senior director of Consumer Marketing at The Pokémon Company International. “This ad is reflective of that passion, and I can’t think of a bigger stage to share this story than the Super Bowl.”

The ad is part of a yearlong campaign celebrating 20 years of Pokémon. First introduced in Japan in 1996 with the video games Pokémon Red and Pokémon Green for the Nintendo Game Boy system, Pokémon has delighted fans of all ages around the world for two decades. With more than 275 million video games sold worldwide, 21.5 billion TCG cards shipped to 74 countries, and an animated series spanning 18 seasons, Pokémon is one of the most successful entertainment brands in the world.

Be sure to visit Pokemon.co.uk/20 for more information about Pokémon 20, Train On projects and join the conversation using #Pokemon20.

Pokémon. Twenty Years. Train On.

Train2Game News Pokémon 20th anniversary

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2016 will be a landmark year for the Pokémon Company International.

On February 27, Pokémon celebrates 20 years since the first games launched in Japan. The company is gearing up for a period of festivities centered around the best-known Pokémon experiences—video games, Trading Card Game (TCG) and animation…plus much more!

Since the video games Pokémon Red and Pokémon Green were first launched in Japan for the Nintendo Game Boy in 1996, Pokémon has delighted fans around the world. Over the past two decades it has become a hugely successful and popular entertainment brand and continues to be held dear by fans of all ages. More than 275 million copies of Pokémon video games have been sold worldwide, 21.5 billion TCG cards have been shipped to 74 countries in 11 languages and over 450,000 players take part in Pokémon events every year. There are also more than 800 episodes spanning 18 seasons of the animated TV show.

Pokémon fans can follow all the 2016 celebrations at Pokemon.co.uk/20, where they’ll find information about events, product details, and video messages from some of Pokémon’s best-known followers. They are also encouraged to join the conversation by sharing their own memories of Pokémon using the hashtag #Pokemon20 on Twitter, Instagram and YouTube.

To kick off the year-long celebrations in style, a new TV commercial will air during the US Super Bowl 50 on Sunday, February 7. From then on, a series of exciting activities are planned to mark Pokémon’s milestone year. A special app—Pokémon Photo Booth—has been designed for the occasion and will be available to download at no charge for iPhone and Android later this year. Numerous limited-edition toys, figurines and plush items from TOMY will be available to be discovered and collected at participating retail locations. The fun will continue throughout 2016 with new video game releases, TCG expansions, movies and more.

·         VIDEO GAME:

Timed to coincide with the birth date of Pokémon on February 27, the games that started it all—Pokémon Red, Pokémon Blue and Pokémon Yellow—will be relaunched on Nintendo eShop for systems in the Nintendo 3DS family .

On the same day, three new Nintendo 2DS Special Edition bundles, sure to trigger warm feelings of nostalgia, will also launch. The Special Edition bundles include a Nintendo 2DS system in transparent red, blue or yellow and are pre-installed with Pokémon Red, Pokémon Blue or Pokémon Yellow: Special Pikachu Edition, corresponding to the system’s colour.  These Nintendo 2DS Special Edition bundles feature classic packaging reminiscent of the original Game Boy games, a sheet of 15 stickers that can be used to customise the system and a download code for a HOME Menu theme.

Numerous collectible Pokémon characters will be distributed to owners of the hugely successful Nintendo 3DS games Pokémon Omega Ruby, Pokémon Alpha Sapphire, Pokémon X and Pokémon Y throughout the year . Mew, Darkrai, Arceus and other popular Pokémon will be distributed via various methods in Europe, bringing fans a number of Pokémon to collect throughout the 2016 celebrations!

·         POKÉMON TRADING CARD GAME (TCG):
Pokémon TCG fans can celebrate 20 years of Pokémon with the Pokémon TCG: Generations expansion. It contains more than 110 cards to collect and play with, including Pikachu, Snorlax, Ninetales-EX, Jolteon-EX, plus Mega Charizard-EX, Mega Blastoise-EX and Mega Venusaur-EX. The expansion covers every stage of a Trainer’s journey, from the choice of a first partner Pokémon to the most elite of Trainer battles.

Pokémon TCG: Generations boosters will be available within the specially labelled and designed range for this special year, starting with the first Mythical Collection released in late February in the UK and Germany and slightly later in other European countries. New Mythical Pokémon Collections will be released throughout 2016, each containing additional Pokémon TCG: Generations boosters, and four Red & Blue Collection boxes will be released containing even more boosters.

For more information, visit Pokemon.co.uk/20.

·         TV ANIMATION:

Pokémon fans can look forward to a programme of promotional stunts with broadcast and video-on-demand (VOD) platform partners screening the animated series and movies to celebrate 20 years of Pokémon. Beginning early 2016 and continuing throughout the year, several Pokémon full-length feature films will be screened by key broadcasting partners across Europe. The same films will also become available for digital download from key VOD platforms such as iTunes, Google Play and Amazon.* Pokémon movies will also be featured on Pokémon TV each month.

An interactive iBook will accompany the release of Pokémon: The First Movie on iTunes and can be viewed in English on any device that supports iBooks, including Mac, iPad, iPhone and iPod touch.

The year-long programme of screenings will kick off with digitally remastered versions of the first two feature-length Pokémon movies, Pokémon: The First Movie and Pokémon: The Movie 2000, with more slated to follow throughout the celebrations.†  

*VOD availability may vary by territory and platform.
†Broadcasting dates and times subject to territory and broadcaster scheduling. For more information, keep checking Pokemon.co.uk/20.

·         20 YEARS OF POKÉMON: IT’S JUST THE BEGINNING!

Pokémon is respected for its quality, adaptability and attention to detail. The joy of collecting, battling and trading runs through everything the company does. Consistently innovating and moving with the times, Pokémon is a brand that combines a deep and respected heritage with a strong and exciting future. Pokémon fans are a unique band, spanning a range of ages and interests; they have been—and continue to be—a positive, committed, sociable and interactive community like no other fan base.

2016 will be a landmark year for Pokémon in many ways. Not only will the Pokémon Company International celebrate a rich 20 years of history, it will also evolve by developing plans for a bright future!

New video game titles are slated for release during early 2016—Pokkén Tournament arrives in spring 2016 for Wii U, Pokémon Rumble World releases on January 22 and Pokémon Super Mystery Dungeon releases on February 19 for the Nintendo 3DS family systems. 2016 will also see Pokémon fans catching ’em all in the real world with the release of Pokémon GO, a game for mobile devices which was announced in September 2015. The project is a collaboration between the Pokémon Company, Niantic, Inc., and Nintendo Co., Ltd. It is a groundbreaking mobile game designed to encourage fans to search far and wide in the real world to discover Pokémon. Pokémon GO will be available for download at no charge on the App Store and Google Play in 2016.

Be sure to visit Pokemon.co.uk/20 for more information about Pokémon 20, Train On projects and join the conversation using #Pokemon20. Pokémon. Twenty Years. Train On.