The high profile launch of the Kinect motion controller has doubled Xbox 360 sales in the UK. That’s according to MCV who say Chart-Track figures show that the Xbox 360 has had a massive boost in sales since Kinect became available.
The launch of Microsoft’s motion controller was a huge event, with many retailers opening their doors at midnight last Thursday to allow gamers to be among the first in the UK to own Kinect. The combined sales of Microsoft’s Kinect, and Activision’s Call of Duty: Black Ops made last week the best ever for video game sales in the UK.
55% of Call of Duty: Black Ops sales were for the Xbox 360, and it’s likely that a few console bundle deals also helped push up sales of the Microsoft console.
Nevertheless, it seems that Kinect has been responsible for the majority of Xbox 360 sales in the last week, and over one million of the motion controllers have already been sold worldwide. Microsoft aim to have sold five million by Christmas, and the company has previously stated that Kinect will become as core to the Xbox 360 as Xbox Live.
Kinect is available on its own for £130, but its launch has definitely had an impact on the sale of Xbox 360 consoles. Microsoft have been keen to push the new device as part of Xbox 360 bundle deals, with Kinect being available in a 250 GB Xbox 360 bundle for £299.99.
Of course, the massive marketing campaign by Microsoft has probably played a part in encouraging Kinect sales, and therefore the purchase of brand new Xbox 360 consoles.
So Train2Game, has the launch of Kinect made you invest in an Xbox 360? Could it in the future? Or do you think sales have gone up due to Microsoft’s ‘family friendly’ marketing campaign?