Train2Game course providers DR Studios, in conjunction with Sony Pictures Television’s formats arm, 2waytraffic, have launched the first ever mobile game to be based on hit reality TV show Dragons’ Den.

Designed for Apple devices, the Dragons’ Den game will launch internationally via the Apple App Store on April 21 2011, priced at $1.99/€1.99/£1.79 for iPhone and iPod Touch, and $2.99/€2.99/£2.79 for iPad.

The Dragons’ Den game will offer budding business minds the chance to experience what it’s like to be a Dragon by watching virtual pitches for real life inventions and working out the goldmines from the flops. The game also replicates the rivalry of the show as players compete against virtual Dragons for their chance to sign the next big deal.

Stephan Zingg, VP of Interactive and Consumer Products at 2waytraffic, said: “We are very proud to release the first mobile product based on this high profile show. Developing new ways for audiences to interact with their favourite television series is crucial to brand building and this game replicates the Dragons’ Den experience perfectly.”

Clive Robert, Managing Director of DR Studios, added:  “We’ve always been huge fans of the show, so the opportunity to create an official Dragons’ Den game was something we just had to do, we’re really looking forward to the launch of the game as we’ve created some really neat features but have stayed faithful to what Dragons’ Den is all about: entrepreneurialism at its very best.”

Dragon’s Den is a television brand distributed globally by 2waytraffic on behalf of Japanese creator NTV. More than 30 international versions of the television series have now been produced including in the UK, Canada, Ireland, The Netherlands, Poland and the US, where ABC has just launched its second season (known locally as Shark Tank). The format features entrepreneurs pitching their business ideas in order to secure investment finance from a panel of venture capitalists.

Other product lines developed by 2waytraffic for the Dragons’ Den format include books and board games.