EA has once again turned up the heat in their battle with Activision, claiming that Battlefield 3 will be superior to the next Call of Duty.
Last month, the Train2Game blog reported that Battlefield 3 has a huge marketing cost, with the ambition of it ‘taking Call of Duty down’
We know we have a big competitor,” he said. “But head-to-head with Call of Duty in Q3, we have the superior game engine, a superior development studio, and a flat out superior game. Our goal is to significantly gain share in the huge FPS category and to put the other team on defence.”
It could be an uphill struggle, with Call of Duty being UK’s biggest selling entertainment product of 2010, but Riccitiello suggested that Battlefield 3 is heading in the right direction, with pre-orders up 700% up “versus the same period before the launch of Battlefield: Bad Company 2.”
“A lot of people are telling us they want to play this game on day one,” he said. Are there many Train2Game students out there who want to play Battlefield 3 on release day?
Earlier this year, the Train2Game reported that Riccitiello believed digital downloads would overtake traditional retail this year. He reaffirmed EA’s commitment to digital while speaking to investors.
“Over the coming years, we will transform EA from a packaged goods company to a fully integrated digital entertainment company.” he said. “We transform EA to a games-as-a-service model by focusing on three new strategies.”
“We are the only company with world-class teams working cross-platform on social, mobile and console development. We are integrating these teams and augmenting them with product monetisation and marketing.” He added.
So Train2Game, is Battlefield 3 going to be a Call of Duty beater? Do you believe EA are going to be promoting it the right way? Is it a day one purchase for you? And what are your thoughts on EA’s commitment to digital?
Leave your comments here on the Train2Game blog, or on the Train2Game forum.