Train2Game news: PlayStation targeting ‘younger demographic’

PlayStation 3PlayStation will be targeting a younger audience in future, but emphasise that core gamers won’t be neglected. That’s according to SCEE CEO Jim Ryan in an interview with Official PlayStation Magazine.

“If you look back at the history on PS1, PS2 the vast majority of the business that we did on both those platforms was done at the sub £129 price points,” said Ryan, who said that many more PS3’s are still waiting tp be bought, even if a future price drop is needed for it to happen.

“Now we’ve only got to £199 in the UK a couple of month back so you can see there’s still a lot of PS3’s potentially to be sold.”

He added that Sony were looking to market the PlayStation 3 to a younger audience.

“I think you’ll see us taking the console more towards a slightly younger demographic,” said Ryan.

“More family market. The core gamer will absolutely not be neglected. There’s going to be tons of great stuff for the core gamer but from our own studio, third parties there’s some quite interesting stuff happening in a number of areas which would allow us to open up a market that we accessed pretty successfully on both PS1 and PS3 but haven’t yet got to on PS3.”

Earlier this year, the Train2Game blog reported that Ryan doesn’t believe the time is yet right for download only consoles.

So Train2Game, what do you make of the idea of PlayStation aiming for a ‘more family market’? Is it an area Sony can tap into?

Leave your comments here on the Train2Game blog, or on the Train2Game forum.

[Source: OPM]

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