Train2Game News VRTGO Conference

VRTGOThe North East of England will be host to the first major VR conference in Europe on September 11 2014 at the Baltic Centre in Gateshead.

The conference will be looking at both entertainment, commerical and serious applications for Virtual Reality. In addition attendees will have the oppotunity to go hands on with both Sony’s Project Morpheus and the Oculus Rift.

The conference will look at where the future of VR is taking the entertainment and games industry and see what this cutting edge technology can do for serious applications for automotive, modelling, training, marketing etc.

There will be speakers from a number of different companies talking about the different features of VR and how it can be used to create new exciting experiences. Speakers from SCEE, CCP and Zerolight with plenty more that are yet to be announced.

An after-show party is planned which could be excellent for networking and discussing ideas with other like minded individuals.

So attend and witness the future of interactive entertainment first hand. You can sign up using the eventbrite link here.

Train2Game News Creative England offering investment

Creative EnglandCreative England and SCEE have announced a new £250,000 fund to accelerate and incubate five UK games companies.

The organisation’s will invest £50,000 into each of the selected five developers to support the development of new titles for PS3, PS4 and PlayStation Vita. The studios will also receive business support, dev kits for the three PlayStation platforms and other technical and fringe benefits.

The partnership is part of a new incubator and accelerator programme called GamesLab Campus. Information on how to apply will be made available soon at

The partnership was announced by SCEE’s senior account manager for publisher and developer relations Agostino Simonetta during the Develop Conference in Brighton today.

“We are delighted to work with Creative England on this program,” he said. “We believe this to be a great partnership and an opportunity to illustrate our continuous support and commitment to the independent development community.”

Jaspal Sohal, head of games and digital media at Creative England, added: “At Creative England, we are always looking to support new game development talent and opening doors to help ndie studios grow and achieve commercial success. It’s fantastic to have PlayStation on board and together we’ve designed GamesLab Campus to be a complete investment and support package.

“Whether you’re a start-up or an experienced developer, we’re looking for exciting and innovative projects to invest in.”

Train2Game News: OlliOlli coming to PSVita this month

OlliOlli LogoSkateboarding game OlliOlli, developed by Roll7 – who employed some Train2Game students, is coming to PlayStation Vita on January 22 in Europe.

OlliOlli is a 2d skateboarding game that mixes addictive one-life gameplay with over 120 tricks and grinds with 100 deviously crafted levels & 250 challenges across four gameplay modes.

OlliOlli rewards the most skilful and riskiest of players, always tempting you to go for that massive 360 Inward Heelflip and ludicrous chain of combos. Leaving you to time your landing to perfection – or risk losing your score!

The whole game is hand-drawn in pixelly loveliness, which is no mean feat considering the number of tricks, grinds, slams and stages.

“At PlayStation, we’re delighted to be working with the talented Roll7 to bring the savagely addictive genius of OlliOlli to the PS Vita” said Shahid Ahmad, Senior Business Development Manager, Sony Computer Entertainment Europe (SCEE). “We loved OlliOlli from the first prototype and can’t wait for PlayStation fans to play this beautifully crafted game on their PS Vitas”

OlliOlli is developed and self-published by Roll7 and was QA tested by a couple of our very own Train2Game students! This is a big triumph for them and will do wonders for their CV’s

You can enjoy the trailer for OlliOlli below:

Train2Game News: PlayStation Developer Open Days

SONY_logoSony has dated its PlayStation Developer Open Days for October 7 and 8.

The event, the first of a number of developer days planned throughout the next year, is aimed at raising awareness for developing and self-publishing on PlayStation platforms, including the PS4 and PS Vita.

The target audience for the event is new or potentially interested partners from the development community. The event is open to up to 45 developers each day, and is completely free to attend.

Speakers will include SCEE’s developer relations senior account manager Agostino Simonetta, third-party relations VP Michael Pattison and XDev director of product development Pete Smith.

Develop has teamed up with Sony as the media partner for the event, and will be making a presentation on how developers can work with the press, as well as chairing an indie Q&A.

More speakers will be confirmed in the run-up to the developer open days.

“Developing and self-publishing on PlayStation platforms has never been easier for teams of any size,” said third-party relations VP Michael Pattison.

“As part of our continued effort in this area, we are excited to be opening our doors to developers who are interested in exploring PlayStation development and what its like to work with us.”

To declare your interest and register for the event, contact

The open days will take place during the afternoon on October 7th and 8th at SCEE’s London office on 10 Great Marlborough Street.

Train2Game News: ‘Remain focused’ – Sony on pitching ideas to publishers

Game developers need to be absolutely focused when pitching ideas to publishers, or there’s a high chance the game won’t be signed at all.

That’s according to Sony Computer Entertainment executive producer Pete Smith, who made the comments while presenting his Pitching to Publishers session at Develop Conference 2012.

“You need to know what your games actually about” said Smith. “If you won’t have focus for your game then that’s a serious problem.”

Smith demonstrated the difference between a focus and an unfocused pitch by showing videos of two development teams discussing their game ideas. The first was from Evolution as they pitched Motorstorm in a clear and concise way, with each member of the team using the same key words to describe the idea. Motorstorm went on to sell millions.

A second clip showed a development team attempting to pitch EyeToy Lemmings, but some of the team weren’t even able to say what the game was. The game wasn’t signed and Smith pointed out that the studio doesn’t exist anymore.

“Be able to pitch in one sentence,” the Sony executive producer added, before going onto say a good game idea should attempt to be relevant, distinctive and innovative, and that Sony are happy to work with studios of all sizes.

Keep reading The Train2Game Blog for the latest news from Develop Conference.

What are your thoughts on the advice from Sony? What would you consider when pitching ideas?

Leave your comments here on The Train2Game Blog, or on the Train2Game forum.

Train2Game news: PlayStation targeting ‘younger demographic’

PlayStation 3PlayStation will be targeting a younger audience in future, but emphasise that core gamers won’t be neglected. That’s according to SCEE CEO Jim Ryan in an interview with Official PlayStation Magazine.

“If you look back at the history on PS1, PS2 the vast majority of the business that we did on both those platforms was done at the sub £129 price points,” said Ryan, who said that many more PS3’s are still waiting tp be bought, even if a future price drop is needed for it to happen.

“Now we’ve only got to £199 in the UK a couple of month back so you can see there’s still a lot of PS3’s potentially to be sold.”

He added that Sony were looking to market the PlayStation 3 to a younger audience.

“I think you’ll see us taking the console more towards a slightly younger demographic,” said Ryan.

“More family market. The core gamer will absolutely not be neglected. There’s going to be tons of great stuff for the core gamer but from our own studio, third parties there’s some quite interesting stuff happening in a number of areas which would allow us to open up a market that we accessed pretty successfully on both PS1 and PS3 but haven’t yet got to on PS3.”

Earlier this year, the Train2Game blog reported that Ryan doesn’t believe the time is yet right for download only consoles.

So Train2Game, what do you make of the idea of PlayStation aiming for a ‘more family market’? Is it an area Sony can tap into?

Leave your comments here on the Train2Game blog, or on the Train2Game forum.

[Source: OPM]