Train2Game News: PlayStation Developer Open Days

SONY_logoSony has dated its PlayStation Developer Open Days for October 7 and 8.

The event, the first of a number of developer days planned throughout the next year, is aimed at raising awareness for developing and self-publishing on PlayStation platforms, including the PS4 and PS Vita.

The target audience for the event is new or potentially interested partners from the development community. The event is open to up to 45 developers each day, and is completely free to attend.

Speakers will include SCEE’s developer relations senior account manager Agostino Simonetta, third-party relations VP Michael Pattison and XDev director of product development Pete Smith.

Develop has teamed up with Sony as the media partner for the event, and will be making a presentation on how developers can work with the press, as well as chairing an indie Q&A.

More speakers will be confirmed in the run-up to the developer open days.

“Developing and self-publishing on PlayStation platforms has never been easier for teams of any size,” said third-party relations VP Michael Pattison.

“As part of our continued effort in this area, we are excited to be opening our doors to developers who are interested in exploring PlayStation development and what its like to work with us.”

To declare your interest and register for the event, contact

The open days will take place during the afternoon on October 7th and 8th at SCEE’s London office on 10 Great Marlborough Street.

Train2Game News: ‘Remain focused’ – Sony on pitching ideas to publishers

Game developers need to be absolutely focused when pitching ideas to publishers, or there’s a high chance the game won’t be signed at all.

That’s according to Sony Computer Entertainment executive producer Pete Smith, who made the comments while presenting his Pitching to Publishers session at Develop Conference 2012.

“You need to know what your games actually about” said Smith. “If you won’t have focus for your game then that’s a serious problem.”

Smith demonstrated the difference between a focus and an unfocused pitch by showing videos of two development teams discussing their game ideas. The first was from Evolution as they pitched Motorstorm in a clear and concise way, with each member of the team using the same key words to describe the idea. Motorstorm went on to sell millions.

A second clip showed a development team attempting to pitch EyeToy Lemmings, but some of the team weren’t even able to say what the game was. The game wasn’t signed and Smith pointed out that the studio doesn’t exist anymore.

“Be able to pitch in one sentence,” the Sony executive producer added, before going onto say a good game idea should attempt to be relevant, distinctive and innovative, and that Sony are happy to work with studios of all sizes.

Keep reading The Train2Game Blog for the latest news from Develop Conference.

What are your thoughts on the advice from Sony? What would you consider when pitching ideas?

Leave your comments here on The Train2Game Blog, or on the Train2Game forum.