Train2Game news: Activision plot ‘methodical’ entry into social & mobile gaming

Train2Game students will be aware that many game developers are moving into digital, social and mobile gaming.

Indeed, as reported by the Train2Game blog, one of the biggest games industry publishers in the form of EA is massively committed to a digital push.

Their biggest rivals however, Activision, have been less keen to embrace digital. The Train2Game blog has previously reported that Activision CEO still sees a big future for traditional bricks and mortar retail rather than an all digital future.

And while Activision have yet to buy into social or mobile gaming in a significant way, their eventual entry will be ‘methodical’ Gamasutra report CFO Thomas Tippl told the Citi 2011 Tech Conference in New York City

We’re methodically investing in social and mobile gaming projects,” he said.

“While our goal is always to be number one in anything we do, even if we only get to half of our fair share in mobile and social over the next three years, it will still represent a significant upside, given that the mobile and social gaming markets have finally reached critical mass. And I expect it to grow at a double-digit clip for the foreseeable future.”

“We are certainly expanding the reach of our franchises through the platforms that are emerging,” the Activision CFO added.

Activision are starting to tip toe into the world of social media with their Call of Duty Elite service which will connect fans of the game with each other via mobile among other things.

As reported by the Train2Game blog, Elite will offer the chance for community game modes to become part of the official game.

And while Activision’s social media and mobile strategy is currently tied to their high profile brands.

“To date, we’ve mostly [explored social and mobile] around our existing franchises” said Tippl

“In the future you will see more activity on our part to broaden our social and mobile parts of the portfolio,” he added.

Of course, Activision isn’t totally foreign to digital markets, with 12 million – including some Train2Game students – people paying a monthly subscription for World of Warcraft.

What are your thoughts on Activisions digital and social strategy? Do they risk falling behind? Or are they wise to play the long game?

Leave your comments here on the Train2Game blog, or on the Train2Game forum.

[Source: Gamasutra]

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