Train2Game students will be happy, Over half of UK population plays games


If Train2Game students ever needed something to remind them about what reach the games industry has, this is it; over 50% of people in the UK play games.

That’s according to a report from games market research firm Newzoo, which suggests estimates the 31million people in the UK, or 52% of the population, spend money on video games.

Train2Game students probably aren’t surprised to hear that its consoles that bring in the most money, with an estimated £1.6 billion to be spent on the various consoles and their games this year.

Other estimates suggest that £450 million will be spent on physical copies of PC & Mac games, £400 will go on casual games, with£350 million being spent on MMOS. Digital downloads of PC and Mac games through programmes such as Steam will see £330 million being spent on them, while Brit is will spend £300 million on mobile games.

The average person in the UK plays games on 3.9 of the above platforms, with casual gaming websites proving the most popular. Consoles are the second most popular means of playing video games. People spend an average of 43 minutes playing games everyday.

“Compared to the US, the UK shows a more traditional divide of money spent by consumers, with 56 per cent spent on console and boxed PC/Mac games, whereas in the US, this figure has dropped to 45 per cent,” Newzoo CEO and co-founder  Peter Warman said..

“No other country surveyed shows such a significant difference between time and money spent. For instance, in the UK, online and mobile gaming takes 60 per cent of time but only 35 per cent of money.

“We expect the free-to-play business models on all platforms, including consoles, to not only push the UK market back to growth but also decrease the current gap between time and money spent.”

Warman may be right when it comes to predicting that free-to-play model will expand, indeed, as reported by the Train2Game blog just last week, EA believe freemium can be as profitable as console games.

What’s certain is that with an ever increasing number of people playing games, partially thanks to the rise of casual and mobile games, it’s a good time to attempt to get into the games industry through completing a Train2Game course.

So Train2Game, what are your thoughts on the figures? Does anything surprise you? Does it offer you encouragement about your choice of career path?

Leave your comments here on the Train2Game blog, or on the Train2Game forum.

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