One third of people in Great Britain own a smartphones, while gaming is the fastest growing online pastime.

That’s according to a report from Ofcom, which argue confirms something the Train2Game blog has reported on a number of times – that mobile gaming is becoming a huge phenomenon. It’s therefore an area that Train2Game students would be wise to think about pursuing a career in.

And while the Ofcom report states the iPhone, with its easy to use App store, is still the preferred choice of smartphone for many, the Train2Game blog previously reported that Android devices are increasing their share in the market.  Indeed, many Train2Game forum users own Android smartphones themselves.

Interesting, the Blackberry is the most popular smartphone among teenagers.

Meanwhile, the Ofcom report reveals that there’s been a 23% increase in online gaming over the last year, with smartphones likely to have contributed to this too. Online social media games are also becoming more and more popular, with the Train2Game blog reporting that more and more developers are using it as a platform to release games.

Indeed as reported by the Train2Game blog earlier this week, Civilization developer Sid Meier said games ‘will take over the world’ and social media gaming will play a part in this.

“I think now is one of the most exciting times to be a Game Designer” said Meier.

“With the rapid growth of social network games there are new opportunities for smaller indie developers to make and distribute games, so we’re seeing a wider variety of games on all kinds of cool devices than ever before. That’s great for the whole industry.”

And as previously reported by the Train2Game blog, both smartphone and social media gaming, free-to-play could provide a viable model for making revenue from games.

“The guys who are making more money are allowing people – if they like the game – to keep upgrading. And instead of the maximum amount of that money you can make from customer being 99c you can make $5, in some cases $30.” Industry analyst Nicholas Lovell previously told the Train2Game blog.

So with one third of Brits using a smartphone, that’s a huge potential audience for any iPhone games produced by Train2Game students; it could very much be your future.

So Train2Game, do you see developing games for smartphones as a good career path?  Is the potential audience just going to keep growing?

Leave your comments here on the Train2Game blog, or on the Train2Game forum.

[Source: Develop]