Sold Out Sales & Marketing Limited, one of the UK’s leading publishers of boxed titles, claims that many independent developers are missing out on substantial amounts of additional revenue by ignoring traditional routes to market.
The firm – which recently announced a partnership with Team17 Digital Limited to bring its forthcoming digital titles to retail – is now actively seeking new publishing opportunities which can generate an additional tranche of revenue for the developer.
In the case of high-profile digital releases, many mainstream publishers have forecast that their digital revenues may be as little as nine per cent of their boxed income. Microsoft’s decision to keep boxed as part of their Next-Gen strategy indicates that even where a business intends to be primarily digitally focused, retail earnings are still very key in the revenue streams.
“Digital publishing has proved a fertile ground for innovative, lean independent developers – but many are ignoring additional opportunities – which is leaving that cash on the table,” says James Cato, Sales Director at Sold Out.
“Whilst the digital marketplace is undoubtedly convenient for indie developers, we’re able to very quickly and easily open up routes to traditional markets, reaching players who prefer to build physical collections – or those who remain fearful of purchasing online.”
In the latter half of 2014, Sold Out will bring at least seven new titles to retail – including some of the highest-profile digital releases of the year. More information will be revealed at a later stage. These titles will be in addition to Sold Out’s own digital releases across PC and home consoles.
“We’re actively seeking new partners,” adds James Cato. “We’re as simple to work with as it comes: getting your games into shops requires very little additional manpower, and we’re not interested in owning anyone’s IP or digital revenues, all we offer is additional profits and access to a traditional market – literally every sale we make is a bonus to our partners.”
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