Train2Game News Develop 2015


Today, Tandem Events, organisers of Develop:Brighton, announced Neil Young, industry veteran and CEO of N3TWORK will deliver the Evolve:Brighton track keynote on the opening morning of the conference.

In his session entitled, ‘Peak Mobile, Are We There Yet?,  Neil –former General Manager at EA and founder of ngmoco- will discuss the potential for mobile games, exploring what native mobile quality means and how it’s important to building the games that truly leverage the power of the platform. He will delve into why the industry hasn’t seen the peak of mobile games market yet and will also share his approach to the role of talent in building the next great games company.

Evolve:Brighton takes place on Tuesday 14 July and is the start of the content packed three day Develop:Brighton conference. Evolve:Brighton, a one day track, focuses on all that is cutting-edge and innovative in game development – new platforms, new technologies, new business models and new markets.

To celebrate the tenth year of the conference, big hitting companies such as Nickelodeon, Amazon and Google will be joined by exciting and up and coming first time speakers, offering the insight of the next generation in video games development.

Following on from the Evolve:Brighton opening keynote there will be 13 sessions from some of the most forward thinking companies in the industry including:

1.      ‘We’re not playing very hard!’ Using Children to Design Games – Dr Esther MacCallum-Stewart, Digital Cultures Research Centre, UWE
2.      Advertising and Games Two World Class UK Industries and How VR will connect with them – Seamus Masterson, Maverick; Ian Chambers, Freelance; Katie Grayson, Inition
3.      Big $ In Japan – Harry Holmwood, Marvelous Europe
4.      Everything is and Will be a Game – Javier Marti,
5.      How SMITE Became a Top Global eSport Using Community, Crowdsourcing and Stupid Videos – Todd Harris, Hi-Rez
6.      Studios Kids, Consoles, Content, Coolness – Alison York, Nickelodeon UK
7.      The Develop Panel: What Next Big Thing is Around the Corner? – Chair: James Batchelor, Develop Magazine
8.      The World As Your Game Map: Blending Virtual Experiences with Real World Activity and Exploration – John Hanke, Niantic Labs (a division of Google)
9.      User Generated Content – The Next Generation – Lee Bamber, The Game Creators

“Evolve:Brighton is all about being at the cutting edge of games development,” commented Andy Lane, managing director of Tandem Events. “With a fantastic mix of brand new speakers and big name companies there is great potential for some exciting new ideas to emerge. Added to that it gives me great pleasure to welcome Neil Young as our opening keynote focusing on the ever changing mobile space. It is a cracking line up for the first day of our tenth Develop:Brighton conference.”

Registration is open now at  and Early Bird rates are available until midnight on Wednesday 3 June, saving up to £160 off a three day pass.