Ukie has become a major funder of this year’s Now Play This, part of the London Games Festival, to support more experimental game commissions and to help extend the exhibition’s run.
It comes as part of a new three-way partnership with Games London and Now Play This CIC.
This year, Now Play This will extend from four days to nine, bringing the latest in experimental game design from around the world to Somerset House for its biggest edition ever. Ukie’s funding will enable more commissions and content to exist for practitioners to showcase their work to the public. It will also fund more workshops and key industry talks on skills development as well as networking opportunities.
The commitment from Ukie reflects the significance of Now Play This and its role as part of the London Games Festival, which is a joint project between Film London and Ukie, supported by the Mayor of London. The exhibition is a popular, family friendly part of the Festival programme and extending the run will enable more people to get hands on with the games on display.
Dr Jo Twist OBE, CEO of Ukie (The Association for UK Interactive Entertainment) said: “Now Play This is a true celebration of the culture, curiosity and creative breadth of games. We are delighted that this contribution from the sector means more creativity and artistry from the community. We’re also pleased that the funding will help Now Play This to have more original commissioned work and more opportunities for anyone interested in our powerful form of art.”
Jonathan Reekie CBE, Director of Somerset House Trust, said: “We are extremely grateful to Ukie for their enhanced support of this year’s Now Play This at Somerset House. This has enabled us to double the length of the festival to nine days, with more games, talks and workshops for visitors of all ages. With Ukie’s support, Now Play This continues to offer a vital platform for talented artists and game developers and ensure that experimental game design often engaging in unexpected subjects is thriving.”
Now Play This is a festival of experimental game design which runs at Somerset House in London as part of London Games Festival. This year Now Play This will run over nine days from 6-14 April, featuring exciting hands-on gameplay for all ages to enjoy, from solo games to multiplayer collaborative experiences, from a host of multidisciplinary artists and creators. Visitors can also enjoy a range of free outdoor gaming installations, as well as a series of insightful talks, workshops and activities from the designers and makers taking part in the festival.