To celebrate the highly anticipated launch of Crackdown 3, leading video gaming retailer Argos created a piece of interactive art to transport fans into the game’s Pacific City.
The 3D artwork, by artists 3D Joe and Max, was displayed outside the Old Street Argos store in London on Friday, offering customers the chance to experience the game in the real world.
Commuters and gaming fans were invited to step into the Crackdown 3-inspired optical illusion and explore the game’s Pacific City.
Crackdown 3 fans posted pictures of themselves leaping into the artwork of Pacific City on Twitter or Instagram using the hashtag #ArgosxCrackdown3 throughout the day and those who showed Argos staff the picture received a small discount on the game.
Peter Wray, Senior Buyer at Argos, said: “We wanted to celebrate the launch of Crackdown 3 in a way that would captivate our customers and allow them to visit the virtual world in real life. We are confident that this experience will transport them into the stunning virtual world and get them even more fired up about grabbing a copy of the game to take home”.
Mike Rapson, Xbox Senior Category Manager at Microsoft, said: “We are delighted that our fans can experience the game in such a creative and interactive way. Crackdown 3 encourages players to destroy parts of the city to boost their abilities, so the artwork, which shows a London street falling into Pacific City, really brings this world to life.
3D Joe and Max are known for their immersive artwork and seemed like the natural choice for such a collaboration. We hope the illusion will dazzle both gamers and commuters alike, as well as demonstrating the vibrant gaming culture that exists in the UK.’
The long-awaited game is available now as a standalone product or with Xbox Game Pass, which provides unlimited access to over 100 Xbox games for one monthly price.
Game Pass customers have access to exclusive discounts and the latest Xbox games on the day they’re released, with new ones added every month.