Marathon month at GAME smashes records in aid of GameBlast16
GAME today announces their partnership with SpecialEffect is going from strength to strength on the back of raising a record-breaking £37,000 for SpecialEffect’s GameBlast16. Thousands of UK gamers took to consoles throughout the month of February to support the charity, which enables anyone, whatever their physical disability, to enjoy video games and leisure technology.
With hundreds of GAME stores around the UK joining in the fun, a series of epic gaming challenges and competitions were on offer for gamers of all levels during February, including events like the Street Fighter V GAME OFF, GAME Loves and Drawlanders.
Culminating on 27th February, GAME HQ hosted a 24 hour livestream with over 70,000 tuning in to watch guests including Wheelchair Basketball European gold-medallist Mark Fosbrook, Microsoft’s Graeme Boyd, Lauran Carter from Lionhead and comedian John Robertson.
Gamers also had the chance to get their hands on exclusive gaming gear donated by GAME through SpecialEffect eBay auctions. Up for grabs were fifty life-size Vault Boys courtesy of Bethesda and signed gaming items. Microsoft also donated two exclusive custom-made Titanfall and Gears of War Xbox one consoles, in addition to a very rare Fable Legends Xbox One console donated by Lionhead Studio and previously unavailable to the public. The console fetched over £3,000 at auction.
GAME will continue to work closely with SpecialEffect going forward. Customers can get involved from today by donating in all 319 stores or even trading in old games and donating their value to SpecialEffect. Over the next 12 months, GAME will also be running various fundraising events in stores and is now working with SpecialEffect in ensuring they have all the latest gaming equipment and games.
Fred Prego, Marketing Director at GAME said:
“We are overwhelmed by the incredible response from our GAME community to GameBlast16. Their involvement has helped us support SpecialEffect in not only making GameBlast16 a fun and successful event, but also in helping us to raise five times more than we did last year which will contribute to the fantastic work that the charity does all year round.
“With most of our staff being dedicated gamers, we recognise the responsibility we have to help make gaming a hobby that is accessible to everyone. We are committed to continuing our support of SpecialEffect and there are exciting plans in place to work together over the year, so watch this space.