Train2Game News GAME supporting SpecialEffect 

GAME Digital Plc has today announced that SpecialEffect, the gamers’ charity, is its nominated charity for its UK subsidiaries for 2016/17. 
The announcement follows a UK company-wide survey, inviting staff to choose which charity they would most like to support which also had the best association with GAME. SpecialEffect’s work using technology and videos games to enhance the quality of life of people with physical disabilities struck a chord with employees across the business and all staff will now have the opportunity to get involved in raising money for the charity.

GAME aim to help raise awareness and funding for the charity through their unique multichannel offering across the gaming community including its stores, the GAME app, events, esports initiatives and social networks. GAME will be the lead retail partner in two national fundraising events: 

GameBlast17 (February 24-26) and One Special Day, which next year will fall on the exact date of the charity’s 10th anniversary (29th September 2017). 

Multiplay events, including the UK’s biggest gaming festival Insomnia, will host dedicated spaces and build more fundraising into events such as its popular Insomnia pub quiz. Staff will also have the opportunity to take part in races and team-building events such as the Spring Monster Race, British 10K and the Wembley Fives games industry football tournament, whilst raising vital funds.

SpecialEffect uses technology such as eye-control and modified joysticks to ensure that people gain access to hours of entertainment, irrespective of physical impairment. Since the charity was founded in 2007, the charity’s staff has built up a unique expertise in this area, as well as an extensive library of consoles, games and accessible controllers which it loans out to disabled gamers while they find the set-up that’s right for them. All of these services are provided free of charge, which is why fundraising partnerships such as this one are so important to the charity, as the numbers of people seeking their help continue to grow.

Fred Prego, GAME’s Group Insight Director said: “SpecialEffect represents a cause close to our hearts here and we’re proud to have been supporter of the charity for several years now along with the team at Multiplay. Employees across all areas of the UK business felt the charity fits perfectly with our position as an inclusive, valuable community of gamers and we will be putting together an extensive programme of activities to raise more money to help give more people the opportunity to experience the joy of gaming. We’re delighted to be working so closely with SpecialEffect, and hope to help make their tenth year next year their most successful yet.”

Mick Donegan, SpecialEffect CEO, added: “We’re absolutely honoured to be the nominated charity of GAME and incredibly grateful for the generosity of their staff and communities. The company, along with the staff at Multiplay, have provided invaluable support in the last few years and we’re looking forward to working even more closely together. The money raised will enable even more people with physical disabilities to enjoy the magic and inclusion of video games.”

Train2Game News Oculus Rift available at GAME 

The highly-anticipated Oculus Rift virtual reality (VR) system is now available at GAME.
With great offers, demos and expertise, GAME will be the best place on the high-street and online for gamers to get into VR. There will be no better deal on the high street thanks to GAME’s trade-in and finance packages and in addition GAME Reward customers will earn 2 per cent credit on every purchase, earning over £10 back on Oculus Rift.

Instore demos* with GAME experts can be booked online and will allow gamers to both sample immersive gaming, and receive advice on making sure their PC and home set-up will deliver the very best experience.

*Oculus Rift demo experiences are available at the following stores from the dates listed. Demos can be booked through Oculus Live:

·         GAME Manchester Trafford, intu Trafford Centre, M17 8DF                                   22nd Sept

·         GAME West Thurrock, Lakeside Shopping Centre, Essex, RM20 2ZQ       23rd Sept

·         GAME Metro Centre, Gateshead, Tyne & Wear, NE11 9YG                       23rd Sept

·         GAME Bluewater, Kent, DA9 9SP                                                                 23rd Sept

·         GAME Glasgow (Union St), Glasgow, G1 3RB                                             23rd Sept

·         GAME Nottingham (Victoria), Victoria Centre, NG1 3QN                             24th Sept

·         GAME Stratford, Westfield, London, E15 2EN                                              24th Sept

·         GAME Watford, Harlequin Shopping Centre, WD17 2TH                             24th Sept

·         GAME Merry Hill, Merry Hill Centre, West Midlands, DY5 1SR                   25th Sept

·         GAME Cardiff, Capital Retail Park, CF11 8AZ                                              25th Sept

Check out for more details

Train2game News Gears of War 4 GAME Pre Order


GAME, the UK’s leading video games retailer, is today announcing three only at GAME High Street exclusives for the hotly anticipated Gears of War 4 from Microsoft.

Those that preorder the Gears of War 4: Ultimate Edition will get to play the game before anyone else, gaining exclusive early access on 7th October, ahead of the general standard edition release on 11th October. This edition comes with the Standard Edition, Steelbook and a Season Pass.

Gamers who want more than just the game itself will be pleased to hear that the Collector’s Edition is also available, packed with a huge range of merchandise including a premium statue of JD Fenix, exclusive Lithograph, Frag Grenade Keychain, in game bonus content and more.

For the avid gamer, the Ultimate Collector’s Edition combines both the Ultimate Edition and Collector’s Edition, with all the loot and early access in one package.

The Standard Edition is available at £49.99, the Ultimate Edition £79.99, Collector’s Edition £169.99 and Ultimate Collector’s Edition £199.99.

To purchase any of the only at GAME packages, visit your local GAME store or check out

As well as trading in, those who purchase from GAME will also earn 2% back in Reward points on every transaction, which they can then use to spend on even more great games, tech and accessories in store or online.

Train2game News GAME Stores raise big money for SpecialEffect


Marathon month at GAME smashes records in aid of GameBlast16

GAME today announces their partnership with SpecialEffect is going from strength to strength on the back of raising a record-breaking £37,000 for SpecialEffect’s GameBlast16. Thousands of UK gamers took to consoles throughout the month of February to support the charity, which enables anyone, whatever their physical disability, to enjoy video games and leisure technology.

With hundreds of GAME stores around the UK joining in the fun, a series of epic gaming challenges and competitions were on offer for gamers of all levels during February, including events like the Street Fighter V GAME OFF, GAME Loves and Drawlanders.

Culminating on 27th February, GAME HQ hosted a 24 hour livestream with over 70,000 tuning in to watch guests including Wheelchair Basketball European gold-medallist Mark Fosbrook, Microsoft’s Graeme Boyd, Lauran Carter from Lionhead and comedian John Robertson.

Gamers also had the chance to get their hands on exclusive gaming gear donated by GAME through SpecialEffect eBay auctions. Up for grabs were fifty life-size Vault Boys courtesy of Bethesda and signed gaming items. Microsoft also donated two exclusive custom-made Titanfall and Gears of War Xbox one consoles, in addition to a very rare Fable Legends Xbox One console donated by Lionhead Studio and previously unavailable to the public. The console fetched over £3,000 at auction.

GAME will continue to work closely with SpecialEffect going forward. Customers can get involved from today by donating in all 319 stores or even trading in old games and donating their value to SpecialEffect. Over the next 12 months, GAME will also be running various fundraising events in stores and is now working with SpecialEffect in ensuring they have all the latest gaming equipment and games.

Fred Prego, Marketing Director at GAME said:

“We are overwhelmed by the incredible response from our GAME community to GameBlast16. Their involvement has helped us support SpecialEffect in not only making GameBlast16 a fun and successful event, but also in helping us to raise five times more than we did last year which will contribute to the fantastic work that the charity does all year round.

“With most of our staff being dedicated gamers, we recognise the responsibility we have to help make gaming a hobby that is accessible to everyone. We are committed to continuing our support of SpecialEffect and there are exciting plans in place to work together over the year, so watch this space.

Train2Game News GAME midnight opening for Battlefront


Tonight, GAME will be opening over 300 stores at midnight to play host to the UK’s would-be Jedi’s and Rebels wanting to get their hands on the hotly anticipated Star Wars Battlefront.

Fans across the UK will be able to immerse themselves in the world of Star Wars with a nationwide Cosplay competition, only at GAME. So whether you are a Droid or Jedi, a Wookie or Ewok, the gamer with the best costume at each store will be in with the chance to get their hands on some epic prizes including a Limited Edition Star Wars Battlefront PlayStation 4 1TB console, 20 official Sony Star Wars controllers and much more.

What’s more, stores across the country will be getting ready for an evening of inter-galactic entertainment with screenings of the films in Hull and special guest visits from stars of the Preston Comic Con at the Preston store. Fans are encouraged to keep an eye on their local store’s Twitter feed for more info.

Fred Prego, Insight & Marketing Director at GAME said: “At GAME we pride ourselves on offering our customers the very best experience for new releases.

“As a franchise, Star Wars opens up a fantastic world of opportunities for Cosplay, so from Aberdeen to Plymouth, we expect Rebels and Jedi’s to be lining the streets in preparation for this exciting launch night. Get your Lightsabres at the ready as this is bound to be an epic night!”

To find out what’s happening in a store near you, visit, or join the conversation at @GAMEdigital.

Train2Game News Passport X for Xbox One


GAME is giving Xbox One gamers the chance to get their hands on a My Passport X exclusive, in store or online at for £94.99.

With the national release of My Passport X not until 15th July, GAME customers will be amongst the first to snap up the new portable Xbox One hard drive.

With 2TB space, My Passport X immediately adds storage capacity to the Xbox One system so customers will no longer have to delete files to make room for new games. Built around a high-quality WD drive, with easy set-up and a stylish compact design, the device is built to deliver a great gaming experience for Xbox One or PC gamers.

Rachel Dearsley, Microsoft Category Manager at GAME, comments: “We want to ensure that our customers are on the frontline and amongst the first to have access to all the latest gaming products.

“Not only will My Passport X improve the gaming experience in the home but also on the move as gamers can take the drive with them wherever they go.

“With this added space and the reward points earned when purchasing through GAME, there’s no excuse not to treat yourself to a new game too!”

To find out more about My Passport X visit your local GAME store or

Train2Game News Streaming software available for public


SplitmediaLabs Limited (“SplitmediaLabs”) are thrilled to reveal that they will be teaming up with GAME as a retail partner to provide the public with their industry standard live-streaming software.

The partnership will allow consumers to gain access to one of the industry’s best live streaming software platforms empowering the public to have a voice and paving the way for new talent to emerge.

Starting today, 2nd July 2015, the retail giant GAME will be selling personal license fees for the XSplit broadcasting platform with 1 month vouchers retailing at £5 and 6 months at a discounted £25.

“This partnership creates a unique retail opportunity for XSplit to engage with the public” says John Howe Marshall, Global P.R & Marketing Coordinator at SplitmediaLabs.

“Anybody can now walk into one of the hundreds of GAME stores across the country, or browse their site online and have the opportunity to join the new talent that is building the live streaming phenomenon into one of the most exciting communities around”

Those who have purchased a personal license can gain access to the XSplit Broadcaster and Gamecaster with enhanced features, superior audio support and full HD broadcasting at 60fps and beyond.

Train2Game News Winter Gaming Knitwear!

GAME-store-logoThe nights are growing longer, and the shops on every High Street have begun to play Noddy Holder, it’s nature’s way of telling you it’s time to start thinking about your Christmas attire before the Tinsilitis kicks in.

There’s nothing like a new item of clothing to bring up the elf-esteem and this Christmas, GAME is offering customers the chance to pull a cracker as it brings a touch of retro with a new range of gaming-themed jumpers and socks for those who want to indulge in a little festive geekery.

The range includes jumpers that even your Grandmother’s knitting skills couldn’t match with a span of iconic gaming themes; Playstation, Sonic & Robotnik, and Street Fighter are all available for £29.99 in store and online at The socks will please even the most ungrateful uncle at only £9.99, and with the same range of gaming themes and unique designs.

Charlotte Knight, Category Director at GAME says: “We know gamers eat, sleep, dream games and now they can wear them too… every stocking needs socks and these are the perfect gift for the gamer in your life.”