Video games community announce One Special Day to support gamers’ charity SpecialEffect.
Leading games publishers First Touch Games and New Star among the first to pledge 100% of their daily revenues to support charity initiative.
Some people would give everything to play video games. On 15th July 2016 some games companies are giving everything to help them. The One Special Day initiative will enable games companies of all shapes and sizes to give everything to help SpecialEffect level the playing field for gamers with disabilities.
On that day, games companies can donate 100% of that day’s sales of one or more of their games, or 100% of their advertising revenue, or 100% of the in-app purchases or maybe 100% of their DLC. Or it could be 100% from a dedicated activity or promotion. Or 100% of something else!
As well as games developers and publishers, SpecialEffect will be working with well-known YouTubers and Streamers to highlight and promote all the games that are part of One Special Day.
Charles Chapman, CEO of First Touch Games said, “One Special Day is an opportunity for the games industry to follow other industries by uniting on one day to help a cause that is so close to our work and I would urge other developers to join us on One Special Day and donate 100% of revenue from the day to SpecialEffect.”
Founder of New Star Games, Simon Read added, “When you spend your life creating and playing games it’s easy to take them for granted, so when I try to imagine having this hobby and passion taken away from me it makes it all the easier to see what wonderful work SpecialEffect are doing. New Star are long term and passionate supporters of SpecialEffect and are delighted to be part of One Special Day which will be a life changing day for the charity and the people they help to game.”
Dr Mick Donegan, Founder and CEO of SpecialEffect said, “We’re asking the games industry to be loud and proud about supporting our work in helping people with all kinds of physical disabilities to play video games. It’s a great opportunity for companies to demonstrate CSR in a way that resonates with their own communities, and we’ll be promoting One Special Day to the national media with the message that this is an industry in unity for a worthwhile cause.”
Ian Livingstone CBE, Co-Founder Games Workshop, and Founder and Chairman of the Livingstone Foundation added “I was excited to hear about One Special Day at the VIP opening of the SpecialEffect Centre in February, and would urge people to back this exciting project in support of the life-changing work of the charity.”
All the proceeds from One Special Day will be channelled into the work that SpecialEffect do to help gamers with disabilities. Gamers like Tom, a 26 year-old who has Spinal Muscular Atropy and very little movement in his fingers. “With SpecialEffect’s help I was able to play for the first time in years”, he said, “And nothing can describe the feeling that gave me. So many things in life are limited because of my condition, but when I play a video game I’m in a world where the only limits are the ones I allow to be there.”
Other companies who have backed the initiative so far include Ripstone Games, Nomad Games, Tag Games and nDreams.
One Special Day is open to all companies working in the games industry. To find out more, visit www.onespecialday.org.uk