Enthusiast Gaming Holdings Inc. is excited to announce that its digital media network of websites and YouTube channels has been further verified as the largest gaming information network in North America and the United Kingdom by Comscore, a leading third party media measurement and analytics company.
The measurement firm recently verified the network as the largest gaming information network in the U.S. and has now extended that to include all of North America and the U.K., which combined represent the largest developed global digital advertising markets and account for a major share of global gaming revenue.
Generating almost one billion total views a month, Enthusiast Gaming’s network of over 100 gaming websites and 900 YouTube channels now reaches more combined unique visitors across desktop, mobile and video platforms than any other gaming information entity in each market.
In North America, this reach is now 44% greater than the next nearest entity, while in the U.K. this reach is now 102% greater than the next nearest entity.
Menashe Kestenbaum, President of Enthusiast Gaming commented, “We now have the largest gaming network in two of the largest developed gaming markets in the world, verified by Comscore.
Our network has amassed significant size and scale in a short period of time, and we can now focus on our strategy of delivering unique and effective direct advertising and sponsorship experiences for our clients.
Being verified by a trusted third party analytics company like Comscore gives our sales team a significant advantage when speaking to brands and agencies about how Enthusiast’s integrated advertising platform can be uniquely leveraged to reach more gamers than any other platform in North America or the U.K.”
The gaming industry is rapidly growing, and is now bigger than the music industry and box office combined.
Being verified as the largest gaming network in North America and U.K., positions Enthusiast Gaming as a leading platform for brands and agencies trying to reach the elusive gamer demographic. With the global gaming market set to reach almost $200bn by 2022, according to Newzoo, the Company continues to focus on its growth strategy of increasing revenue per user by driving direct sales and unlocking new revenue opportunities to capitalize on the increasing share of wallet moving to the gaming industry.