Games usability testing startup PlaytestCloud will start offering playtests and usability studies for Android games today.
For just $49 per player game designers can quickly learn how real players behave in their games and fix problems even before the game is launched.
PlaytestCloud offers game designers the ability to easily perform user studies on Android devices within 48 hours. By looking at how actual players engage with games and making changes based on their feedback, designers can easily improve the playability of their in-development titles. PlaytestCloud’s quick turnaround time and relatively low price point allow companies like TinyCo, Wooga and ZeptoLab to quickly iterate on game designs and gauge players’ enthusiasm for their prototypes.
Until now, PlaytestCloud offered testing exclusively for iOS devices. Starting today they also added Android game testing to their platform. Game designers do not need to make code changes to their game. They can upload any recent game build to the PlaytestCloud web site to get player recordings within 24-48 hours. Designers can pick their target audience by age, gender and casual/midcore/hardcore gaming preference. They can also select players of competitors’ titles. Each game test costs US$49 per player. Testers play the games on their own Android device, while their screen is being unobstrusively captured by an SDK that is automatically added to the game.
“Android players are accustomed to different user interface conventions than users of iOS devices. You can really profit from testing an cross-platform game with Android users as well as iOS users.” says Christian Ress, who co-founded PlaytestCloud in 2012. With their Android support, PlaytestCloud also bets on the growing importance of Android titles for game studios’ bottom lines. In 2015 Google’s Play Store has surpassed the App Store’s monthly revenue in Germany for the first time.